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- Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign Doubles Down on Pizza Supremacy
- 4th Jun, 2025
- Pizza Wars News
Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign
Connecticut has launched an audacious tourism campaign in 2025 declaring itself the “Pizza Capital of the United States.” Centered on the state’s renowned apizza (New Haven-style pizza), the campaign deploys bold marketing stunts – from cheeky billboards in New York City to a pizza hotline – inviting a national debate over which region truly serves the best pie. This report examines the campaign’s strategy, the media and public response, engagement metrics, and the broader cultural and economic implications for Connecticut’s tourism branding. Key elements and impacts are summarized below in a mobile-friendly format.
Background: Laying Claim to the ‘Pizza Capital’ Title
Connecticut’s pizza pride didn’t emerge overnight – it has deep cultural roots and a recent history of playful one-upmanship. In 2024, Congresswoman Rosa DeLauro proclaimed Connecticut the “Pizza Capital of the United States,” and Governor Ned Lamont approved new highway welcome signs touting the title. One such sign at the New York border proudly greeted drivers with “Home of the Pizza Capital of the U.S.” – a move that sparked immediate reactions. The sign went viral on social media, drew mockery from neighboring states, and even earned a segment on The Late Show with Stephen Colbert. Despite the jeers, Connecticut’s leaders embraced the buzz. The viral moment set the stage for a larger campaign to prove that Connecticut’s pizza culture is second to none.
Building on that momentum, state officials announced a comprehensive initiative on Feb. 7, 2025, to celebrate Connecticut’s “world-famous pizza culture.” This initiative blended food, fashion, art, and events to bolster Connecticut’s pizza credentials. Highlights included a nine-foot art installation made of highway signs (“The Pizza State” sculpture) and pizza-themed Nike sneakers for charity. All of these efforts reinforced a singular message: Connecticut is owning its identity as the Pizza Capital, and inviting the world to take notice (and take a bite).
Bold Marketing Strategy: NYC Billboard Blitz and Beyond
- NYC Billboard Blitz: Five bold billboards across Manhattan and Brooklyn with slogans like “The nation’s best pizza – not you, New York.” Locations include Times Square, Little Italy, Williamsburg, and more.
- NYC Subway Ads: Digital screens in major subway stations, echoing the campaign’s taunting slogans.
- Digital Ads in Rival Cities: Targeted online ads in Chicago, Detroit, and New Jersey, poking fun at each city’s pizza.
- 1-844-CT-PIZZA Hotline: A toll-free number where pizza lovers and haters alike can call in their opinions. Some of the best voicemails will be used in future social posts!
- BetterPizzaInCT.com: Interactive website for people to weigh in on the pizza debate.
- Pizza Capital Trail Vote: A statewide public vote with over 13,000 votes cast to name Connecticut’s top pizzerias. The top 100 will become a Pizza Trail launching in October 2025.
- Pizza-Themed Events: From fashion shows with pizza-themed sneakers to an attempt to break the Guinness World Record for the largest pizza party in New Haven!
NYC Billboard Blitz
Description: 5 billboards across Manhattan & Brooklyn with provocative slogans (“Not you, New York,” “NYC takes the L,” etc.). Aimed at stirring debate and media attention in New York.
Launched: June 2, 2025.
Locations: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).NYC Subway Liveboards
Description: Digital transit ads in major NYC subway stations echoing the billboard taunts (e.g. 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Launched: June 2025 alongside billboards.
Targets: High-traffic commuter spots in Manhattan & Brooklyn.Digital Ads in Rival Cities
Description: Online/social ads targeting other pizza-famous locales with snarky jabs:
- Chicago – “Need a fork for your slice? Then it’s not pizza.”
- Detroit – “Cheesy. Thick. Pan-baked. That’s not pizza. It’s casserole with confidence.”
- New Jersey – “Jersey knows a real pie when they see one. So you know CT is better.”
Launched: June 2025.
Geofenced: Midwest, NJ.
Goal: Challenge other regions to join the debate and pick a side.1-844-CT-PIZZA Hotline
Description: Toll-free number inviting the public to call and react. Callers hear a cheeky voicemail and messages are recorded for campaign social content.
Launched: June 2025.
Promotion: On billboards and ads; encourages engagement and feedback.BetterPizzaInCT.com Website
Description: Interactive campaign microsite where visitors can “weigh in” on the pizza debate – agree or argue with CT’s claim. QR codes on billboards link here.
Launched: June 2025.
Purpose: Online hub gathering written opinions and tallying public sentiment.Pizza Capital Trail Vote
Description: Statewide public vote to identify Connecticut’s top 100 pizzerias, positioning those eateries as a living “Pizza Trail” attraction. Top 20 vote-getters announced in May. Winners span the state, highlighting pizza diversity in CT.
Voting: Pi Day (3/14/2025) to May 1, 2025.
Votes: Over 13,000.
Tour Launch: October 2025.Top 100 Pizza Trail & Tour
Description: Tourism trail and map connecting the 100 highest-voted pizzerias across Connecticut. Includes media/influencer tours, events, and more.
Launch: Map & materials in Sept 2025.
Event: Oct 1, 2025: Pizza bus tour for press/influencers.Pizza-Themed Events & Collabs
Description: Pizza fashion show, art installations, and an attempt to break the Guinness World Record for the largest pizza party. Engages businesses and the community statewide.
Timeline: Throughout 2025.
Impact: Adds authenticity, buzz, and statewide business engagement.Public Reaction and Media Buzz
- Media Buzz: Over 2,000 news hits including national press, local TV, and late-night TV coverage (like Stephen Colbert).
- Viral Social Media: Hashtags like #CTPizza, heated debates, and playful clapbacks from officials in New York, New Jersey, and Massachusetts.
- Pizza Trail Vote: Over 13,000 votes cast. Top 20 pizzerias include Modern Apizza (#1), Frank Pepe’s (#2), and Sally’s (#3).
- Economic Impact: Local pizzerias report increased foot traffic; food tourism expected to rise when the Pizza Trail opens statewide.
- Engagement: Thousands of phone calls to the pizza hotline and submissions on the website. Community engagement at an all-time high.
Public Pizza Votes Cast
13,225 votes counted in the Pizza Capital Trail poll. Demonstrates strong resident engagement in identifying CT’s top pizzerias.
Top-Ranked Pizzeria
Modern Apizza of New Haven (#1 in public vote). Frank Pepe’s and Sally’s (New Haven) ranked #2 and #3.
Media Mentions (Press/TV)
2,000+ media hits to date. Coverage ranges from local CT press to national outlets and late-night TV.
Social Media Viral Moments
Sept 2024: “Pizza Capital” highway sign goes viral.
June 2025: NYC billboard campaign trends regionally. Officials describe it as “social media exploded.”Hotline & Website Participation
Thousands of phone calls and website submissions. Selected comments to be shared by campaign officials.
Pizza Trail Tourism (Upcoming)
100 pizzerias to be featured on the Connecticut Pizza Trail launching October 2025. Media events scheduled, expecting significant coverage.
Cultural and Economic Implications for Connecticut
The campaign is more than catchy headlines – it’s a branding masterstroke turning Connecticut’s pizza into a core identity marker. Instead of a generic slogan, Connecticut is now known for pizza prowess and local pride. The Pizza Trail encourages culinary tourism, supporting small businesses, and inspiring statewide pride. The debate even challenges New York and Italy, putting Connecticut in the national food spotlight and inviting visitors to see for themselves.w
BISTRO BUDDY's Pizza Wars: Join the Battle!
BISTRO BUDDY is joining the pizza fight! Our Pizza Wars directory lets you:
- Submit your favorite pizza places in Connecticut and beyond.
- Review and rank pizza shops – your voice shapes the leaderboard.
- Vote in a continuous battle for the top spots; the rankings change with every new review and vote.
- Discover the best pizza near you and help crown new champions.
- Join the discussion: Share your hot takes, debate crust and sauce, and be part of a growing community that truly loves pizza.
Ready to join the ultimate pizza showdown? On BISTRO BUDDY
you can be part of the Pizza Wars in two ways: If you own or represent a pizza business, simply select "I am the OWNER" to claim or list your pizzeria and showcase your place in the competition. If you’re passionate about pizza or want to help shape the rankings as a food lover, choose "I am an INFLUENCER" to submit new pizza places, leave reviews, and vote for your favorites. Our platform makes it easy for owners and influencers alike to fuel the rankings—every review, vote, and comment changes the leaderboard in real time. Whether you’re defending your slice or rooting for your favorite, your contribution matters. The battle for pizza supremacy is ongoing—add your voice to the Pizza Battle today on BISTRO BUDDY!Add your favorite pizza to our directory and click INFLUENCER or OWNER, write a review, and cast your vote now on BISTRO BUDDY!
Who Has Been Added So Far to BISTRO BUDDY's Pizza Wars?
Here are the top contestants so far but more getting added shortly.Sources
- Connecticut Office of Tourism: ctvisit.com
- Governor’s Press Release: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: #SorryNotSorry Post
- Daily Voice: dailyvoice.com
- LinkedIn: Connecticut Department of Economic and Community Development
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- Campanha turística de 2025 de Connecticut, “Capital da Pizza dos EUA”, reforça sua supremacia na pizza
- 20th Jun, 2025
- Pizza Wars News
Campanha turística 2025 de Connecticut “Capital da Pizza dos EUA”
Connecticut lançou em 2025 uma campanha turística audaciosa declarando-se a “Capital da Pizza dos Estados Unidos”. Focada na renomada apizza do estado (pizza estilo New Haven), a campanha utiliza ações de marketing ousadas – desde outdoors provocativos em Nova York até uma linha direta para pizza – convidando a um debate nacional sobre qual região realmente serve a melhor pizza. Este relatório analisa a estratégia da campanha, a resposta da mídia e do público, métricas de engajamento e as implicações culturais e econômicas mais amplas para o branding turístico de Connecticut. Os principais elementos e impactos estão resumidos abaixo em formato amigável para dispositivos móveis.
Contexto: Reivindicando o título de ‘Capital da Pizza’
O orgulho pela pizza em Connecticut não surgiu do nada – tem raízes culturais profundas e uma história recente de rivalidade divertida. Em 2024, a deputada Rosa DeLauro proclamou Connecticut a “Capital da Pizza dos Estados Unidos”, e o governador Ned Lamont aprovou novas placas de boas-vindas nas rodovias com esse título. Uma dessas placas, na fronteira com Nova York, cumprimentava os motoristas com orgulho dizendo “Casa da Capital da Pizza dos EUA” – um movimento que gerou reações imediatas. A placa viralizou nas redes sociais, recebeu zombarias dos estados vizinhos e até ganhou um segmento no programa The Late Show com Stephen Colbert. Apesar das provocações, os líderes de Connecticut abraçaram a repercussão. O momento viral preparou o terreno para uma campanha maior para provar que a cultura da pizza de Connecticut é incomparável.
Aproveitando esse impulso, autoridades estaduais anunciaram em 7 de fevereiro de 2025 uma iniciativa abrangente para celebrar a “cultura da pizza mundialmente famosa” de Connecticut. A iniciativa combinou comida, moda, arte e eventos para fortalecer a reputação da pizza no estado. Destaques incluíram uma instalação artística de nove pés feita de placas de rodovia (“A Escultura Estado da Pizza”) e tênis Nike temáticos de pizza para caridade. Todos esses esforços reforçaram uma mensagem única: Connecticut está assumindo sua identidade como Capital da Pizza e convidando o mundo a notar (e a dar uma mordida).
Estratégia de marketing ousada: blitz de outdoors em NYC e além
- Blitz de outdoors em NYC: Cinco outdoors ousados em Manhattan e Brooklyn com slogans como “A melhor pizza do país – não é você, Nova York.” Locais incluem Times Square, Little Italy, Williamsburg e mais.
- Anúncios no metrô de NYC: Telas digitais em estações principais do metrô, ecoando os slogans provocativos da campanha.
- Anúncios digitais em cidades rivais: Anúncios online direcionados a Chicago, Detroit e New Jersey, brincando com as pizzas locais.
- Hotline 1-844-CT-PIZZA: Número gratuito onde amantes e críticos de pizza podem ligar e dar suas opiniões. Algumas das melhores mensagens de voz serão usadas em futuras publicações nas redes sociais!
- BetterPizzaInCT.com: Site interativo para as pessoas opinarem no debate sobre pizza.
- Votação da Trilha Capital da Pizza: Votação pública em todo o estado com mais de 13.000 votos para nomear as melhores pizzarias de Connecticut. As 100 melhores formarão uma Trilha da Pizza lançada em outubro de 2025.
- Eventos temáticos de pizza: De desfiles de moda com tênis temáticos de pizza a uma tentativa de quebrar o recorde mundial do Guinness para a maior festa de pizza em New Haven!
Blitz de outdoors em NYC
Descrição: 5 outdoors em Manhattan & Brooklyn com slogans provocativos (“Não você, Nova York”, “NYC perdeu”, etc.). Visando gerar debate e atenção da mídia em Nova York.
Lançamento: 2 de junho de 2025.
Locais: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).Displays digitais no metrô de NYC
Descrição: Anúncios digitais em estações principais do metrô de NYC, ecoando as provocações dos outdoors (ex: 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Lançamento: Junho de 2025 junto com os outdoors.
Alvo: Locais de alto tráfego em Manhattan & Brooklyn.Anúncios digitais em cidades rivais
Descrição: Anúncios online/redes sociais focados em outras cidades famosas pela pizza com provocações divertidas:
- Chicago – “Precisa de garfo para sua fatia? Então não é pizza.”
- Detroit – “Queijo. Grossa. Assada em forma. Isso não é pizza. É caçarola com confiança.”
- New Jersey – “Jersey reconhece uma verdadeira pizza quando vê uma. Então você sabe que CT é melhor.”
Lançamento: Junho de 2025.
Geolocalização: Meio-Oeste, NJ.
Objetivo: Desafiar outras regiões a entrar no debate e escolher um lado.Hotline 1-844-CT-PIZZA
Descrição: Número gratuito convidando o público a ligar e reagir. Quem liga ouve uma mensagem divertida e as mensagens são gravadas para conteúdo social da campanha.
Lançamento: Junho de 2025.
Promoção: Em outdoors e anúncios; incentiva engajamento e feedback.Site BetterPizzaInCT.com
Descrição: Microsite interativo da campanha onde visitantes podem “participar” do debate sobre pizza – concordar ou discordar da reivindicação de CT. Códigos QR nos outdoors levam para o site.
Lançamento: Junho de 2025.
Propósito: Central online para coletar opiniões escritas e medir o sentimento público.Votação da Trilha Capital da Pizza
Descrição: Votação pública estadual para identificar as 100 melhores pizzarias de Connecticut, posicionando esses estabelecimentos como uma atração turística viva “Trilha da Pizza”. Top 20 anunciados em maio. Vencedores cobrem todo o estado, mostrando diversidade da pizza em CT.
Votação: Dia do Pi (14/03/2025) a 1º de maio de 2025.
Votos: Mais de 13.000.
Lançamento da trilha: Outubro de 2025.Top 100 Trilha & Tour da Pizza
Descrição: Trilha turística e mapa conectando as 100 pizzarias mais votadas em Connecticut. Inclui tours para mídia/influenciadores, eventos e mais.
Lançamento: Mapas & materiais em setembro de 2025.
Evento: 1º de outubro de 2025: tour de ônibus da pizza para imprensa/influenciadores.Eventos & Colaborações Temáticas de Pizza
Descrição: Desfile de moda com tema de pizza, instalações artísticas e tentativa de quebrar o recorde mundial do Guinness para a maior festa de pizza. Engaja negócios e comunidade em todo o estado.
Período: Ao longo de 2025.
Impacto: Adiciona autenticidade, buzz e engajamento comercial estadual.Reação pública e repercussão na mídia
- Buzz da mídia: Mais de 2.000 aparições em notícias, incluindo imprensa nacional, TV local e programas noturnos (como Stephen Colbert).
- Viral nas redes sociais: Hashtags como #CTPizza, debates acalorados e respostas brincalhonas de autoridades em Nova York, New Jersey e Massachusetts.
- Votação da Trilha da Pizza: Mais de 13.000 votos. Top 20 inclui Modern Apizza (#1), Frank Pepe’s (#2) e Sally’s (#3).
- Impacto econômico: Aumento de movimento nas pizzarias locais; turismo gastronômico esperado aumentar com a abertura da Trilha da Pizza em todo o estado.
- Engajamento: Milhares de ligações para a hotline e envios no site. Engajamento da comunidade em nível recorde.
Votos públicos contabilizados
13.225 votos contabilizados na votação da Trilha Capital da Pizza. Demonstra forte engajamento dos residentes na identificação das melhores pizzarias de CT.
Pizzaria melhor classificada
Modern Apizza de New Haven (#1 na votação pública). Frank Pepe’s e Sally’s (New Haven) em #2 e #3.
Mencões na mídia (imprensa/TV)
Mais de 2.000 aparições até hoje. Cobertura desde imprensa local de CT até veículos nacionais e programas noturnos.
Momentos virais nas redes sociais
Set 2024: Placa “Capital da Pizza” viral nas rodovias.
Jun 2025: Campanha de outdoors em NYC com tendência regional. Autoridades dizem “explosão nas redes sociais”.Participação na hotline e site
Milhares de ligações e contribuições no site. Comentários selecionados serão compartilhados pelos organizadores da campanha.
Turismo da Trilha da Pizza (próximo lançamento)
100 pizzarias destacadas na Trilha da Pizza de Connecticut que será lançada em outubro de 2025. Eventos para a mídia estão programados, esperando ampla cobertura.
Implicações culturais e econômicas para Connecticut
A campanha vai além dos slogans chamativos – é uma obra-prima de branding que transforma a pizza em um marcador central da identidade de Connecticut. Ao invés de um slogan genérico, Connecticut agora é reconhecido por sua excelência em pizza e orgulho local. A Trilha da Pizza incentiva o turismo culinário, apoia pequenos negócios e inspira orgulho estadual. O debate desafia até Nova York e Itália, colocando Connecticut no centro das atenções gastronômicas nacionais e convidando visitantes a conferirem por si mesmos.
Guerras de Pizza do BISTRO BUDDY: Junte-se à batalha!
BISTRO BUDDY está entrando na guerra da pizza! Nosso diretório Pizza Wars permite que você:
- Envie seus lugares favoritos de pizza em Connecticut e além.
- Avalie e classifique pizzarias – sua voz molda o ranking.
- Vote em uma batalha contínua pelas melhores posições; o ranking muda a cada nova avaliação e voto.
- Descubra a melhor pizza perto de você e ajude a coroar novos campeões.
- Participe da discussão: Compartilhe suas opiniões quentes, debata sobre massa e molho, e faça parte de uma comunidade crescente que ama pizza de verdade.
Pronto para o confronto final da pizza? No BISTRO BUDDY
você pode participar das Guerras de Pizza de duas formas: se você é dono ou representante de uma pizzaria, basta selecionar “EU SOU O DONO” para reivindicar ou listar sua pizzaria e mostrar seu lugar na competição. Se você é apaixonado por pizza ou quer ajudar a moldar os rankings como um amante da comida, escolha “EU SOU INFLUENCIADOR” para enviar novos lugares, deixar avaliações e votar nos seus favoritos. Nossa plataforma facilita para donos e influenciadores alimentarem os rankings – cada avaliação, voto e comentário altera o ranking em tempo real. Seja defendendo sua fatia ou torcendo pela sua favorita, sua contribuição importa. A batalha pela supremacia da pizza está em andamento – adicione sua voz hoje mesmo na Pizza Battle no BISTRO BUDDY!Adicione sua pizza favorita ao nosso diretório e clique em INFLUENCIADOR ou DONO, escreva uma avaliação e vote agora no BISTRO BUDDY!
Quem já entrou nas Guerras de Pizza do BISTRO BUDDY?
Aqui estão os principais concorrentes até agora, mas mais serão adicionados em breve.Fontes
- Departamento de Turismo de Connecticut: ctvisit.com
- Comunicado do Governador: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: Post #SorryNotSorry
- Daily Voice: dailyvoice.com
- LinkedIn: Departamento de Desenvolvimento Econômico e Comunitário de Connecticut
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Sally’s Apizza Now Open in Wethersfield After 3 Years! Discover the New Haven Icon’s Latest Expansion
- 31st Aug, 2024
- Pizza Wars News
The wait is finally over! Sally’s Apizza, the legendary New Haven pizzeria, has officially opened its new location in Wethersfield, Connecticut. After three years of anticipation, pizza lovers can now enjoy Sally’s famous thin charred crust and classic recipes in the Hartford area.
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Patsy's Pizzeria Brings New York's Iconic Coal-Fired Pizza to Greenwich
- 18th Aug, 2024
- Pizza Wars News
Patsy's Pizzeria Brings New York's Iconic Coal-Fired Pizza to Greenwich
Patsy's Pizzeria, a legendary establishment rooted in East Harlem, New York, has officially opened its doors in Greenwich, Connecticut. Located at 130 E. Putnam Ave, this new pizzeria represents a significant milestone as it marks Patsy's first venture outside of New York State. The opening, eagerly anticipated by the community, was delayed due to inspection processes, as noted by co-owner Steve Haxhiaj.
Founded by Pasquale "Patsy" Lancieri in 1933, Patsy's Pizzeria is famous for its coal-fired, thin-crust pizza—a style that has come to define New York pizza culture. Over the years, it has become a beloved spot for many celebrities, including Frank Sinatra and Joe DiMaggio. The Greenwich location not only offers Patsy’s signature pizza but also features a more extensive menu, including steaks, lamb chops, veal chops, and homemade pasta, combining elements from the owners' other Manhattan restaurants, Il Monello and Tuscany Steakhouse.
This new Greenwich location is described as a more upscale version of the original Patsy’s, maintaining the authenticity of the original East Harlem pizzeria while introducing a modern twist. The pizzeria's interior, featuring about 65 seats and a full bar, initially opened for dinner only, with plans to extend to lunch service soon.
By bringing a piece of New York’s storied pizza history to Connecticut, Patsy's aims to offer both locals and visitors an authentic taste of the famed Patsy's experience. Whether you're indulging in their iconic thin-crust pizza or savoring one of their Italian specialties, Patsy's Pizzeria promises to be a culinary highlight in Greenwich.
For those interested in exploring more of Patsy's Pizzeria locations, you can find listings for the East Harlem and Greenwich Village spots, offering the same iconic dishes in their respective vibrant neighborhoods.
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Zuppardi's Apizza Celebrates 90 Years of Culinary Excellence in West Haven
- 13th Jun, 2024
- Pizza Wars News
Nestled in the heart of West Haven, amidst the bustle of Union Avenue, stands a testament to culinary tradition and family heritage. Zuppardi's Apizza, a cornerstone of the local community, is gearing up to celebrate an incredible milestone—its 90th anniversary. This isn't just any birthday; it's a monumental celebration of a family-owned business that has been serving slices of history since 1934.
A Slice of History with Zuppardi's Apizza
When Zuppardi's first opened its doors, it was a modest venture with big dreams. Over the decades, those dreams have been realized through the hands of the Zuppardi family, now in its fourth generation. As one of the oldest family-owned pizzerias in the United States, Zuppardi's is not just a pizzeria; it's a repository of memories and traditions passed down through time.
The secret to their longevity? A steadfast commitment to quality and the community. "We've kept true to our roots," shares Lori Zuppardi, who co-owns the pizzeria with her sister Cheryl Zuppardi Pearce. "Every pizza is a piece of our family’s history, a slice of our legacy."
Celebrating 90 Years of 'Abeetz'
The upcoming anniversary event, scheduled for Monday, June 17, from 10 a.m. to 2 p.m., promises to be a vibrant celebration of food, family, and the enduring legacy of the Zuppardi family. The event will feature an array of festivities including live music, Italian ice, and, of course, plenty of their signature New Haven-style pizza, locally known as 'abeetz'.
Special guests will include West Haven Mayor Dorinda Borer and other dignitaries, who will join the community in celebrating this significant milestone. At 11:15 a.m., a special speaking program will take place, where Mayor Borer will present the Zuppardi family with a proclamation in recognition of their 90 years in business.
A Community Affair
"It’s more than just pizza; it’s about the people who walk through our doors," says Cheryl. Over the years, Zuppardi's Apizza has become a beloved gathering spot, a place where generations of families have shared meals and made memories. The anniversary event is as much a tribute to the community as it is to the pizzeria itself.
Pizza and Philanthropy
In the spirit of giving back, Zuppardi's will be selling commemorative 90th-anniversary T-shirts for $10, with all proceeds going to the Closer to Free Fund for Smilow Cancer Hospital at Yale New Haven Hospital. "We wanted to use this milestone to do something meaningful for the community that has supported us for nearly a century," Lori explains.
Looking to the Future
As for what the next 90 years hold, the Zuppardi family is optimistic. They plan to continue evolving while staying true to the traditions that have made Zuppardi’s a beloved institution. With the recent feature on ABC’s “Good Morning America” and the expansion of their frozen pizza distribution, the future looks bright.
Join the Celebration
Whether you're a lifelong fan or a new convert, Zuppardi’s invites you to join them in this special celebration. For those unable to attend, remember that Zuppardi’s ships nationwide, so you can enjoy a taste of West Haven wherever you are.
As June 17 approaches, the ovens at Zuppardi's are heating up, ready to bake not just pizzas, but new memories. This anniversary isn't just about marking another year; it's about celebrating a legacy of passion, community, and, most importantly, delicious pizza. Come be a part of this historic day and experience why Zuppardi's Apizza has been a beloved name for nine decades.
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Sally's Apizza Rare Nike Sneakers Photo Spotted + Two More Restaurants Expansion Pizza Wars
- 3rd Jun, 2024
- Pizza Wars News
Sally's Apizza 2 More Restaurants Solidifying New Haven Style Pizza Expansion Supremacy Pizza Wars
Sally's Apizza, a historic pizzeria known for its iconic New Haven-style pizza, is expanding its footprint with two new locations in Massachusetts. This move solidifies their supremacy in the ongoing pizza wars, further establishing their dominance in the world of pizza. With roots dating back to 1938, Sally's continues to delight pizza enthusiasts with its distinctive tomato sauce and oven-kissed charred crust. The anticipation is palpable as pizza lovers across the nation await the arrival of Sally's in their hometowns. Each new location brings with it a piece of New Haven's storied pizza history, promising to uphold the legacy of quality and tradition that has made Sally's a household name.In our Previous 2 Sally's Pizza Expansion Articles
In our previous coverage, we delved into Sally's ambitious plans, showcasing their strategic growth and the excitement it has generated:
In the article New Photo Spotted - Sally's Apizza to Open Woburn & Boston Restaurants, we highlighted Sally's expansion into Massachusetts. The anticipation was palpable as the beloved pizzeria prepared to open new locations in Woburn and Boston. These new restaurants promised to bring a slice of New Haven's legendary pizza to eager fans in the Bay State, continuing Sally's legacy of excellence.
In another article, Sally’s Apizza Opening Dates Announced - Woburn & Boston Awaits its Slice of New Haven's Legendary Pizza Legacy, we emphasized the excitement surrounding the announced opening dates. The growing buzz was a testament to Sally's enduring appeal and the public's hunger for authentic New Haven-style pizza. Each new opening marked a significant milestone in Sally's ambitious expansion strategy, bringing their renowned pizza to a broader audience.
New Expansion News!
The excitement continues as Sally's Apizza prepares to conquer new territories. With a rich history and a loyal following, Sally's is poised to make a significant impact in each new market they enter:
👟🍕 Sally's Apizza Rare Nike Sneaker Design Pepperoni Pizza 😱
Step into a slice of style with the latest culinary crossover — Sally's Apizza and Nike have teamed up to create the Pepperoni Pizza Sneakers! These aren't just shoes; they're a fashion statement, infused with the flavors of New Haven. Featuring vibrant designs that mimic the rich, tantalizing look of Sally's famous pepperoni pizza, these sneakers are sure to turn heads and tantalize tastebuds.
These could be The Rarest Nike Sneakers Of All Time!
The anticipation is palpable, and BISTRO BUDDY is all geared up, keen to discover how to get his hands on these savory soles 😱 of what could be The Rarest Nike Sneakers Of All Time. With his sharp eye for unique trends and a palate that appreciates the extraordinary, BISTRO BUDDY views these Nike sneakers as the ultimate blend of iconic style and daring design, perfect for any pizza lover eager to express their culinary tastes through their fashion sense.
Stay alert and keep your eyes on the prize because when it comes to making a flavorful entrance, nobody does it better than BISTRO BUDDY! Want to know where and how you can snag a pair of these mouth-watering sneakers? Watch this space for the latest information on release dates and availability. Let BISTRO BUDDY and fellow sneaker aficionados know — the Sally's Apizza x Nike Pepperoni Pizza Sneakers are these freshest slice of fashion hitting the streets?
Sally's Apizza Expansion into Massachusetts Concord and Dorchester
Get ready, Concord and Dorchester! Sally's Apizza is coming your way in 2025. Following the overwhelming success of their Woburn location, which opened in December 2023, the legendary pizzeria is poised to win over even more pizza lovers in the Bay State. These new locations will bring Sally's signature New Haven-style pizza to a wider audience, allowing even more people to experience the magic of their distinctive tomato sauce and charred crust. The expansion into Massachusetts marks a new chapter in Sally's storied history, promising to uphold the tradition and quality that have made them a household name.
Sally's Apizza Target Markets in Connecticut Ledyard and Manchester
In Connecticut, Sally's is eyeing Ledyard and Manchester as potential markets. But that's not all. Confirmed new locations are set to open at Westfarms Mall in Farmington, Wethersfield, Norwalk, and Newington. The anticipation is electric as these towns prepare to welcome the pizza powerhouse. Each new opening represents a strategic move to strengthen Sally's presence in their home state, bringing their beloved pizza closer to more fans. The expansion into these new markets is a testament to Sally's commitment to quality and their unwavering dedication to providing an unparalleled pizza experience.
Sally's Apizza Expansion Beyond New England
But Sally's ambitions don't stop at New England's borders. New York, Rhode Island, and Florida are all on their radar, with target cities including Miami, Boca Raton, and more. It's a bold move that positions Sally's as a formidable player in the national pizza arena. The expansion into these new markets signifies Sally's desire to share their unique pizza experience with a broader audience, introducing the world to the distinctive flavors and textures of New Haven-style pizza. With each new location, Sally's is poised to make a lasting impact on the pizza landscape, solidifying their status as a true pizza legend.
Spotlight on Sally's Apizza
Leading the charge in the Pizza Wars is none other than Sally's Apizza. Known for its legendary New Haven-style pizza, Sally's strategic expansion into new markets showcases its ambition to dominate the pizza scene. The opening of new locations in Massachusetts and targeted expansions in Connecticut are just the beginning. Stay tuned as we follow Sally's journey and explore how their innovative approaches continue to set them apart in the fierce competition of the Pizza Wars. With each new opening, Sally's is poised to cement their legacy as a true pizza powerhouse, bringing their distinctive flavors and iconic charred crust to more fans than ever before.
Sally's Apizza Legacy and Vision
Founded by Salvatore "Sally" Consiglio in 1938, Sally's Apizza has a storied legacy. This beloved pizzeria is famous for its New Haven-style pizza, characterized by a perfectly charred crust, a distinctive tomato sauce, and a chewy, crispy texture. Over the years, it has become a culinary icon, drawing pizza enthusiasts from around the world. The enduring appeal of Sally's lies in their unwavering commitment to quality and tradition, ensuring that each pizza is crafted with care and precision. As Sally's continues to expand, they remain dedicated to preserving the legacy of their founder, bringing the same passion and attention to detail to every new location.
Celebrity Endorsements and Media Features
Sally's Apizza has welcomed many notable figures, including Frank Sinatra, Bill Clinton, and Kathleen Turner. The restaurant has also been featured in the documentary "Pizza: A Love Story," cementing its place in pop culture. These endorsements and media features have helped to elevate Sally's profile, attracting a diverse and loyal following. The documentary, in particular, highlights the rich history and unique appeal of Sally's, showcasing the dedication and craftsmanship that go into every pizza. As Sally's continues to grow, they remain a beloved institution, celebrated by fans and celebrities alike for their unparalleled pizza experience.
The Sally's Apizza Experience
Menu Highlights
Sally's menu goes beyond pizza, offering an eclectic selection of appetizers, entrees, and an extensive bar program. However, it's the signature New Haven-style pizza that remains the star of the show. Each pizza is crafted with care, using proprietary recipes and techniques that have been perfected over decades. The result is a pizza that is both flavorful and satisfying, with a unique texture that sets it apart from the competition. The diverse menu ensures that there is something for everyone, whether you're a pizza purist or an adventurous foodie looking to try something new. The bar program complements the menu perfectly, offering a range of beverages to enhance your dining experience.
The Sally’s Way
At Sally's, quality and hospitality are paramount. The commitment to hand-crafting each pizza using proprietary recipes and techniques ensures a unique and memorable dining experience. From the first bite to the last, Sally's pizza is a culinary delight. The Sally's Way is about more than just great food; it's about creating an atmosphere where guests feel welcomed and appreciated. Every dish is prepared with the same care and attention to detail, ensuring that each visit to Sally's is a special occasion. This dedication to excellence is what sets Sally's apart, making it a favorite destination for pizza lovers near and far.
Future Plans and Development
Sally's Apizza New Locations and Markets
With new locations set to open in Wethersfield, Farmington, Norwalk, Newington, and Boston Seaport, Sally's is on a mission to bring its legendary pizza to even more people. The vision extends to Florida, New York, Rhode Island, and additional Massachusetts locations. Each new opening represents a significant milestone in Sally's expansion strategy, bringing their beloved pizza closer to more fans. The strategic selection of new markets is designed to maximize their reach and impact, ensuring that more people can experience the magic of Sally's Apizza. The future looks bright for Sally's, as they continue to grow and bring their unique pizza experience to new audiences.
Sally's Apizza Collaborations and Partnerships
Sally's is excited to announce a new opportunity for collaboration with visionary real estate developers to inspire consumers and activate properties. Interested parties are encouraged to reach out to their location development team by clicking the button below:
Email Development
As Sally's Apizza continues to expand, their mission to bring great pizza experiences to more people remains steadfast. With strategic growth and a commitment to quality, Sally's is poised to dominate the pizza wars. Stay tuned for more updates and be sure to visit their new locations to experience the magic of Sally's Apizza firsthand. Each new opening is an opportunity to celebrate the rich history and tradition of Sally's, bringing their unique pizza experience to new audiences. The future looks bright for Sally's, as they continue to grow and solidify their status as a true pizza powerhouse. Don't miss out on the chance to be a part of this exciting journey, and join us as we follow Sally's Apizza on their path to pizza supremacy.
Introducing BISTRO BUDDY Pizza WarsIn an exciting development for pizza aficionados and industry insiders alike, BISTRO BUDDY is launching a new topic category: "BISTRO BUDDY Pizza Wars." This section will delve into the competitive landscape of the pizza industry, featuring in-depth analyses, head-to-head comparisons, and updates on major players. The BISTRO BUDDY Pizza Wars will be a dynamic directory of pizza places, ranked by the BISTRO BUDDY algorithm based on searches, reviews, BISTRO BUDDY business page listings, visits, and other criteria. This innovative approach will provide pizza enthusiasts with a comprehensive guide to the best pizza joints, highlighting the rising stars and established legends in the world of pizza.
Pizza Wars MapIf you've explored our Pizza Wars Map and didn't find your favorite pizza spot listed, we've got you covered! We understand that our map is ever-growing and may not yet feature every gem out there. If you're a pizza place owner or a fan who wants to see your top pizza joint join the fray, don't hesitate. Click the button below to submit your pizza place and become a part of our exciting Pizza Wars Map!
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign Doubles Down on Pizza Supremacy
- 4th Jun, 2025
- Pizza Wars News
Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign
Connecticut has launched an audacious tourism campaign in 2025 declaring itself the “Pizza Capital of the United States.” Centered on the state’s renowned apizza (New Haven-style pizza), the campaign deploys bold marketing stunts – from cheeky billboards in New York City to a pizza hotline – inviting a national debate over which region truly serves the best pie. This report examines the campaign’s strategy, the media and public response, engagement metrics, and the broader cultural and economic implications for Connecticut’s tourism branding. Key elements and impacts are summarized below in a mobile-friendly format.
Background: Laying Claim to the ‘Pizza Capital’ Title
Connecticut’s pizza pride didn’t emerge overnight – it has deep cultural roots and a recent history of playful one-upmanship. In 2024, Congresswoman Rosa DeLauro proclaimed Connecticut the “Pizza Capital of the United States,” and Governor Ned Lamont approved new highway welcome signs touting the title. One such sign at the New York border proudly greeted drivers with “Home of the Pizza Capital of the U.S.” – a move that sparked immediate reactions. The sign went viral on social media, drew mockery from neighboring states, and even earned a segment on The Late Show with Stephen Colbert. Despite the jeers, Connecticut’s leaders embraced the buzz. The viral moment set the stage for a larger campaign to prove that Connecticut’s pizza culture is second to none.
Building on that momentum, state officials announced a comprehensive initiative on Feb. 7, 2025, to celebrate Connecticut’s “world-famous pizza culture.” This initiative blended food, fashion, art, and events to bolster Connecticut’s pizza credentials. Highlights included a nine-foot art installation made of highway signs (“The Pizza State” sculpture) and pizza-themed Nike sneakers for charity. All of these efforts reinforced a singular message: Connecticut is owning its identity as the Pizza Capital, and inviting the world to take notice (and take a bite).
Bold Marketing Strategy: NYC Billboard Blitz and Beyond
- NYC Billboard Blitz: Five bold billboards across Manhattan and Brooklyn with slogans like “The nation’s best pizza – not you, New York.” Locations include Times Square, Little Italy, Williamsburg, and more.
- NYC Subway Ads: Digital screens in major subway stations, echoing the campaign’s taunting slogans.
- Digital Ads in Rival Cities: Targeted online ads in Chicago, Detroit, and New Jersey, poking fun at each city’s pizza.
- 1-844-CT-PIZZA Hotline: A toll-free number where pizza lovers and haters alike can call in their opinions. Some of the best voicemails will be used in future social posts!
- BetterPizzaInCT.com: Interactive website for people to weigh in on the pizza debate.
- Pizza Capital Trail Vote: A statewide public vote with over 13,000 votes cast to name Connecticut’s top pizzerias. The top 100 will become a Pizza Trail launching in October 2025.
- Pizza-Themed Events: From fashion shows with pizza-themed sneakers to an attempt to break the Guinness World Record for the largest pizza party in New Haven!
NYC Billboard Blitz
Description: 5 billboards across Manhattan & Brooklyn with provocative slogans (“Not you, New York,” “NYC takes the L,” etc.). Aimed at stirring debate and media attention in New York.
Launched: June 2, 2025.
Locations: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).NYC Subway Liveboards
Description: Digital transit ads in major NYC subway stations echoing the billboard taunts (e.g. 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Launched: June 2025 alongside billboards.
Targets: High-traffic commuter spots in Manhattan & Brooklyn.Digital Ads in Rival Cities
Description: Online/social ads targeting other pizza-famous locales with snarky jabs:
- Chicago – “Need a fork for your slice? Then it’s not pizza.”
- Detroit – “Cheesy. Thick. Pan-baked. That’s not pizza. It’s casserole with confidence.”
- New Jersey – “Jersey knows a real pie when they see one. So you know CT is better.”
Launched: June 2025.
Geofenced: Midwest, NJ.
Goal: Challenge other regions to join the debate and pick a side.1-844-CT-PIZZA Hotline
Description: Toll-free number inviting the public to call and react. Callers hear a cheeky voicemail and messages are recorded for campaign social content.
Launched: June 2025.
Promotion: On billboards and ads; encourages engagement and feedback.BetterPizzaInCT.com Website
Description: Interactive campaign microsite where visitors can “weigh in” on the pizza debate – agree or argue with CT’s claim. QR codes on billboards link here.
Launched: June 2025.
Purpose: Online hub gathering written opinions and tallying public sentiment.Pizza Capital Trail Vote
Description: Statewide public vote to identify Connecticut’s top 100 pizzerias, positioning those eateries as a living “Pizza Trail” attraction. Top 20 vote-getters announced in May. Winners span the state, highlighting pizza diversity in CT.
Voting: Pi Day (3/14/2025) to May 1, 2025.
Votes: Over 13,000.
Tour Launch: October 2025.Top 100 Pizza Trail & Tour
Description: Tourism trail and map connecting the 100 highest-voted pizzerias across Connecticut. Includes media/influencer tours, events, and more.
Launch: Map & materials in Sept 2025.
Event: Oct 1, 2025: Pizza bus tour for press/influencers.Pizza-Themed Events & Collabs
Description: Pizza fashion show, art installations, and an attempt to break the Guinness World Record for the largest pizza party. Engages businesses and the community statewide.
Timeline: Throughout 2025.
Impact: Adds authenticity, buzz, and statewide business engagement.Public Reaction and Media Buzz
- Media Buzz: Over 2,000 news hits including national press, local TV, and late-night TV coverage (like Stephen Colbert).
- Viral Social Media: Hashtags like #CTPizza, heated debates, and playful clapbacks from officials in New York, New Jersey, and Massachusetts.
- Pizza Trail Vote: Over 13,000 votes cast. Top 20 pizzerias include Modern Apizza (#1), Frank Pepe’s (#2), and Sally’s (#3).
- Economic Impact: Local pizzerias report increased foot traffic; food tourism expected to rise when the Pizza Trail opens statewide.
- Engagement: Thousands of phone calls to the pizza hotline and submissions on the website. Community engagement at an all-time high.
Public Pizza Votes Cast
13,225 votes counted in the Pizza Capital Trail poll. Demonstrates strong resident engagement in identifying CT’s top pizzerias.
Top-Ranked Pizzeria
Modern Apizza of New Haven (#1 in public vote). Frank Pepe’s and Sally’s (New Haven) ranked #2 and #3.
Media Mentions (Press/TV)
2,000+ media hits to date. Coverage ranges from local CT press to national outlets and late-night TV.
Social Media Viral Moments
Sept 2024: “Pizza Capital” highway sign goes viral.
June 2025: NYC billboard campaign trends regionally. Officials describe it as “social media exploded.”Hotline & Website Participation
Thousands of phone calls and website submissions. Selected comments to be shared by campaign officials.
Pizza Trail Tourism (Upcoming)
100 pizzerias to be featured on the Connecticut Pizza Trail launching October 2025. Media events scheduled, expecting significant coverage.
Cultural and Economic Implications for Connecticut
The campaign is more than catchy headlines – it’s a branding masterstroke turning Connecticut’s pizza into a core identity marker. Instead of a generic slogan, Connecticut is now known for pizza prowess and local pride. The Pizza Trail encourages culinary tourism, supporting small businesses, and inspiring statewide pride. The debate even challenges New York and Italy, putting Connecticut in the national food spotlight and inviting visitors to see for themselves.w
BISTRO BUDDY's Pizza Wars: Join the Battle!
BISTRO BUDDY is joining the pizza fight! Our Pizza Wars directory lets you:
- Submit your favorite pizza places in Connecticut and beyond.
- Review and rank pizza shops – your voice shapes the leaderboard.
- Vote in a continuous battle for the top spots; the rankings change with every new review and vote.
- Discover the best pizza near you and help crown new champions.
- Join the discussion: Share your hot takes, debate crust and sauce, and be part of a growing community that truly loves pizza.
Ready to join the ultimate pizza showdown? On BISTRO BUDDY
you can be part of the Pizza Wars in two ways: If you own or represent a pizza business, simply select "I am the OWNER" to claim or list your pizzeria and showcase your place in the competition. If you’re passionate about pizza or want to help shape the rankings as a food lover, choose "I am an INFLUENCER" to submit new pizza places, leave reviews, and vote for your favorites. Our platform makes it easy for owners and influencers alike to fuel the rankings—every review, vote, and comment changes the leaderboard in real time. Whether you’re defending your slice or rooting for your favorite, your contribution matters. The battle for pizza supremacy is ongoing—add your voice to the Pizza Battle today on BISTRO BUDDY!Add your favorite pizza to our directory and click INFLUENCER or OWNER, write a review, and cast your vote now on BISTRO BUDDY!
Who Has Been Added So Far to BISTRO BUDDY's Pizza Wars?
Here are the top contestants so far but more getting added shortly.Sources
- Connecticut Office of Tourism: ctvisit.com
- Governor’s Press Release: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: #SorryNotSorry Post
- Daily Voice: dailyvoice.com
- LinkedIn: Connecticut Department of Economic and Community Development
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign Doubles Down on Pizza Supremacy
- 4th Jun, 2025
- Pizza Wars News
Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign
Connecticut has launched an audacious tourism campaign in 2025 declaring itself the “Pizza Capital of the United States.” Centered on the state’s renowned apizza (New Haven-style pizza), the campaign deploys bold marketing stunts – from cheeky billboards in New York City to a pizza hotline – inviting a national debate over which region truly serves the best pie. This report examines the campaign’s strategy, the media and public response, engagement metrics, and the broader cultural and economic implications for Connecticut’s tourism branding. Key elements and impacts are summarized below in a mobile-friendly format.
Background: Laying Claim to the ‘Pizza Capital’ Title
Connecticut’s pizza pride didn’t emerge overnight – it has deep cultural roots and a recent history of playful one-upmanship. In 2024, Congresswoman Rosa DeLauro proclaimed Connecticut the “Pizza Capital of the United States,” and Governor Ned Lamont approved new highway welcome signs touting the title. One such sign at the New York border proudly greeted drivers with “Home of the Pizza Capital of the U.S.” – a move that sparked immediate reactions. The sign went viral on social media, drew mockery from neighboring states, and even earned a segment on The Late Show with Stephen Colbert. Despite the jeers, Connecticut’s leaders embraced the buzz. The viral moment set the stage for a larger campaign to prove that Connecticut’s pizza culture is second to none.
Building on that momentum, state officials announced a comprehensive initiative on Feb. 7, 2025, to celebrate Connecticut’s “world-famous pizza culture.” This initiative blended food, fashion, art, and events to bolster Connecticut’s pizza credentials. Highlights included a nine-foot art installation made of highway signs (“The Pizza State” sculpture) and pizza-themed Nike sneakers for charity. All of these efforts reinforced a singular message: Connecticut is owning its identity as the Pizza Capital, and inviting the world to take notice (and take a bite).
Bold Marketing Strategy: NYC Billboard Blitz and Beyond
- NYC Billboard Blitz: Five bold billboards across Manhattan and Brooklyn with slogans like “The nation’s best pizza – not you, New York.” Locations include Times Square, Little Italy, Williamsburg, and more.
- NYC Subway Ads: Digital screens in major subway stations, echoing the campaign’s taunting slogans.
- Digital Ads in Rival Cities: Targeted online ads in Chicago, Detroit, and New Jersey, poking fun at each city’s pizza.
- 1-844-CT-PIZZA Hotline: A toll-free number where pizza lovers and haters alike can call in their opinions. Some of the best voicemails will be used in future social posts!
- BetterPizzaInCT.com: Interactive website for people to weigh in on the pizza debate.
- Pizza Capital Trail Vote: A statewide public vote with over 13,000 votes cast to name Connecticut’s top pizzerias. The top 100 will become a Pizza Trail launching in October 2025.
- Pizza-Themed Events: From fashion shows with pizza-themed sneakers to an attempt to break the Guinness World Record for the largest pizza party in New Haven!
NYC Billboard Blitz
Description: 5 billboards across Manhattan & Brooklyn with provocative slogans (“Not you, New York,” “NYC takes the L,” etc.). Aimed at stirring debate and media attention in New York.
Launched: June 2, 2025.
Locations: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).NYC Subway Liveboards
Description: Digital transit ads in major NYC subway stations echoing the billboard taunts (e.g. 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Launched: June 2025 alongside billboards.
Targets: High-traffic commuter spots in Manhattan & Brooklyn.Digital Ads in Rival Cities
Description: Online/social ads targeting other pizza-famous locales with snarky jabs:
- Chicago – “Need a fork for your slice? Then it’s not pizza.”
- Detroit – “Cheesy. Thick. Pan-baked. That’s not pizza. It’s casserole with confidence.”
- New Jersey – “Jersey knows a real pie when they see one. So you know CT is better.”
Launched: June 2025.
Geofenced: Midwest, NJ.
Goal: Challenge other regions to join the debate and pick a side.1-844-CT-PIZZA Hotline
Description: Toll-free number inviting the public to call and react. Callers hear a cheeky voicemail and messages are recorded for campaign social content.
Launched: June 2025.
Promotion: On billboards and ads; encourages engagement and feedback.BetterPizzaInCT.com Website
Description: Interactive campaign microsite where visitors can “weigh in” on the pizza debate – agree or argue with CT’s claim. QR codes on billboards link here.
Launched: June 2025.
Purpose: Online hub gathering written opinions and tallying public sentiment.Pizza Capital Trail Vote
Description: Statewide public vote to identify Connecticut’s top 100 pizzerias, positioning those eateries as a living “Pizza Trail” attraction. Top 20 vote-getters announced in May. Winners span the state, highlighting pizza diversity in CT.
Voting: Pi Day (3/14/2025) to May 1, 2025.
Votes: Over 13,000.
Tour Launch: October 2025.Top 100 Pizza Trail & Tour
Description: Tourism trail and map connecting the 100 highest-voted pizzerias across Connecticut. Includes media/influencer tours, events, and more.
Launch: Map & materials in Sept 2025.
Event: Oct 1, 2025: Pizza bus tour for press/influencers.Pizza-Themed Events & Collabs
Description: Pizza fashion show, art installations, and an attempt to break the Guinness World Record for the largest pizza party. Engages businesses and the community statewide.
Timeline: Throughout 2025.
Impact: Adds authenticity, buzz, and statewide business engagement.Public Reaction and Media Buzz
- Media Buzz: Over 2,000 news hits including national press, local TV, and late-night TV coverage (like Stephen Colbert).
- Viral Social Media: Hashtags like #CTPizza, heated debates, and playful clapbacks from officials in New York, New Jersey, and Massachusetts.
- Pizza Trail Vote: Over 13,000 votes cast. Top 20 pizzerias include Modern Apizza (#1), Frank Pepe’s (#2), and Sally’s (#3).
- Economic Impact: Local pizzerias report increased foot traffic; food tourism expected to rise when the Pizza Trail opens statewide.
- Engagement: Thousands of phone calls to the pizza hotline and submissions on the website. Community engagement at an all-time high.
Public Pizza Votes Cast
13,225 votes counted in the Pizza Capital Trail poll. Demonstrates strong resident engagement in identifying CT’s top pizzerias.
Top-Ranked Pizzeria
Modern Apizza of New Haven (#1 in public vote). Frank Pepe’s and Sally’s (New Haven) ranked #2 and #3.
Media Mentions (Press/TV)
2,000+ media hits to date. Coverage ranges from local CT press to national outlets and late-night TV.
Social Media Viral Moments
Sept 2024: “Pizza Capital” highway sign goes viral.
June 2025: NYC billboard campaign trends regionally. Officials describe it as “social media exploded.”Hotline & Website Participation
Thousands of phone calls and website submissions. Selected comments to be shared by campaign officials.
Pizza Trail Tourism (Upcoming)
100 pizzerias to be featured on the Connecticut Pizza Trail launching October 2025. Media events scheduled, expecting significant coverage.
Cultural and Economic Implications for Connecticut
The campaign is more than catchy headlines – it’s a branding masterstroke turning Connecticut’s pizza into a core identity marker. Instead of a generic slogan, Connecticut is now known for pizza prowess and local pride. The Pizza Trail encourages culinary tourism, supporting small businesses, and inspiring statewide pride. The debate even challenges New York and Italy, putting Connecticut in the national food spotlight and inviting visitors to see for themselves.w
BISTRO BUDDY's Pizza Wars: Join the Battle!
BISTRO BUDDY is joining the pizza fight! Our Pizza Wars directory lets you:
- Submit your favorite pizza places in Connecticut and beyond.
- Review and rank pizza shops – your voice shapes the leaderboard.
- Vote in a continuous battle for the top spots; the rankings change with every new review and vote.
- Discover the best pizza near you and help crown new champions.
- Join the discussion: Share your hot takes, debate crust and sauce, and be part of a growing community that truly loves pizza.
Ready to join the ultimate pizza showdown? On BISTRO BUDDY
you can be part of the Pizza Wars in two ways: If you own or represent a pizza business, simply select "I am the OWNER" to claim or list your pizzeria and showcase your place in the competition. If you’re passionate about pizza or want to help shape the rankings as a food lover, choose "I am an INFLUENCER" to submit new pizza places, leave reviews, and vote for your favorites. Our platform makes it easy for owners and influencers alike to fuel the rankings—every review, vote, and comment changes the leaderboard in real time. Whether you’re defending your slice or rooting for your favorite, your contribution matters. The battle for pizza supremacy is ongoing—add your voice to the Pizza Battle today on BISTRO BUDDY!Add your favorite pizza to our directory and click INFLUENCER or OWNER, write a review, and cast your vote now on BISTRO BUDDY!
Who Has Been Added So Far to BISTRO BUDDY's Pizza Wars?
Here are the top contestants so far but more getting added shortly.Sources
- Connecticut Office of Tourism: ctvisit.com
- Governor’s Press Release: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: #SorryNotSorry Post
- Daily Voice: dailyvoice.com
- LinkedIn: Connecticut Department of Economic and Community Development
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- Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign Doubles Down on Pizza Supremacy
- 4th Jun, 2025
- Pizza Wars News
Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign
Connecticut has launched an audacious tourism campaign in 2025 declaring itself the “Pizza Capital of the United States.” Centered on the state’s renowned apizza (New Haven-style pizza), the campaign deploys bold marketing stunts – from cheeky billboards in New York City to a pizza hotline – inviting a national debate over which region truly serves the best pie. This report examines the campaign’s strategy, the media and public response, engagement metrics, and the broader cultural and economic implications for Connecticut’s tourism branding. Key elements and impacts are summarized below in a mobile-friendly format.
Background: Laying Claim to the ‘Pizza Capital’ Title
Connecticut’s pizza pride didn’t emerge overnight – it has deep cultural roots and a recent history of playful one-upmanship. In 2024, Congresswoman Rosa DeLauro proclaimed Connecticut the “Pizza Capital of the United States,” and Governor Ned Lamont approved new highway welcome signs touting the title. One such sign at the New York border proudly greeted drivers with “Home of the Pizza Capital of the U.S.” – a move that sparked immediate reactions. The sign went viral on social media, drew mockery from neighboring states, and even earned a segment on The Late Show with Stephen Colbert. Despite the jeers, Connecticut’s leaders embraced the buzz. The viral moment set the stage for a larger campaign to prove that Connecticut’s pizza culture is second to none.
Building on that momentum, state officials announced a comprehensive initiative on Feb. 7, 2025, to celebrate Connecticut’s “world-famous pizza culture.” This initiative blended food, fashion, art, and events to bolster Connecticut’s pizza credentials. Highlights included a nine-foot art installation made of highway signs (“The Pizza State” sculpture) and pizza-themed Nike sneakers for charity. All of these efforts reinforced a singular message: Connecticut is owning its identity as the Pizza Capital, and inviting the world to take notice (and take a bite).
Bold Marketing Strategy: NYC Billboard Blitz and Beyond
- NYC Billboard Blitz: Five bold billboards across Manhattan and Brooklyn with slogans like “The nation’s best pizza – not you, New York.” Locations include Times Square, Little Italy, Williamsburg, and more.
- NYC Subway Ads: Digital screens in major subway stations, echoing the campaign’s taunting slogans.
- Digital Ads in Rival Cities: Targeted online ads in Chicago, Detroit, and New Jersey, poking fun at each city’s pizza.
- 1-844-CT-PIZZA Hotline: A toll-free number where pizza lovers and haters alike can call in their opinions. Some of the best voicemails will be used in future social posts!
- BetterPizzaInCT.com: Interactive website for people to weigh in on the pizza debate.
- Pizza Capital Trail Vote: A statewide public vote with over 13,000 votes cast to name Connecticut’s top pizzerias. The top 100 will become a Pizza Trail launching in October 2025.
- Pizza-Themed Events: From fashion shows with pizza-themed sneakers to an attempt to break the Guinness World Record for the largest pizza party in New Haven!
NYC Billboard Blitz
Description: 5 billboards across Manhattan & Brooklyn with provocative slogans (“Not you, New York,” “NYC takes the L,” etc.). Aimed at stirring debate and media attention in New York.
Launched: June 2, 2025.
Locations: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).NYC Subway Liveboards
Description: Digital transit ads in major NYC subway stations echoing the billboard taunts (e.g. 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Launched: June 2025 alongside billboards.
Targets: High-traffic commuter spots in Manhattan & Brooklyn.Digital Ads in Rival Cities
Description: Online/social ads targeting other pizza-famous locales with snarky jabs:
- Chicago – “Need a fork for your slice? Then it’s not pizza.”
- Detroit – “Cheesy. Thick. Pan-baked. That’s not pizza. It’s casserole with confidence.”
- New Jersey – “Jersey knows a real pie when they see one. So you know CT is better.”
Launched: June 2025.
Geofenced: Midwest, NJ.
Goal: Challenge other regions to join the debate and pick a side.1-844-CT-PIZZA Hotline
Description: Toll-free number inviting the public to call and react. Callers hear a cheeky voicemail and messages are recorded for campaign social content.
Launched: June 2025.
Promotion: On billboards and ads; encourages engagement and feedback.BetterPizzaInCT.com Website
Description: Interactive campaign microsite where visitors can “weigh in” on the pizza debate – agree or argue with CT’s claim. QR codes on billboards link here.
Launched: June 2025.
Purpose: Online hub gathering written opinions and tallying public sentiment.Pizza Capital Trail Vote
Description: Statewide public vote to identify Connecticut’s top 100 pizzerias, positioning those eateries as a living “Pizza Trail” attraction. Top 20 vote-getters announced in May. Winners span the state, highlighting pizza diversity in CT.
Voting: Pi Day (3/14/2025) to May 1, 2025.
Votes: Over 13,000.
Tour Launch: October 2025.Top 100 Pizza Trail & Tour
Description: Tourism trail and map connecting the 100 highest-voted pizzerias across Connecticut. Includes media/influencer tours, events, and more.
Launch: Map & materials in Sept 2025.
Event: Oct 1, 2025: Pizza bus tour for press/influencers.Pizza-Themed Events & Collabs
Description: Pizza fashion show, art installations, and an attempt to break the Guinness World Record for the largest pizza party. Engages businesses and the community statewide.
Timeline: Throughout 2025.
Impact: Adds authenticity, buzz, and statewide business engagement.Public Reaction and Media Buzz
- Media Buzz: Over 2,000 news hits including national press, local TV, and late-night TV coverage (like Stephen Colbert).
- Viral Social Media: Hashtags like #CTPizza, heated debates, and playful clapbacks from officials in New York, New Jersey, and Massachusetts.
- Pizza Trail Vote: Over 13,000 votes cast. Top 20 pizzerias include Modern Apizza (#1), Frank Pepe’s (#2), and Sally’s (#3).
- Economic Impact: Local pizzerias report increased foot traffic; food tourism expected to rise when the Pizza Trail opens statewide.
- Engagement: Thousands of phone calls to the pizza hotline and submissions on the website. Community engagement at an all-time high.
Public Pizza Votes Cast
13,225 votes counted in the Pizza Capital Trail poll. Demonstrates strong resident engagement in identifying CT’s top pizzerias.
Top-Ranked Pizzeria
Modern Apizza of New Haven (#1 in public vote). Frank Pepe’s and Sally’s (New Haven) ranked #2 and #3.
Media Mentions (Press/TV)
2,000+ media hits to date. Coverage ranges from local CT press to national outlets and late-night TV.
Social Media Viral Moments
Sept 2024: “Pizza Capital” highway sign goes viral.
June 2025: NYC billboard campaign trends regionally. Officials describe it as “social media exploded.”Hotline & Website Participation
Thousands of phone calls and website submissions. Selected comments to be shared by campaign officials.
Pizza Trail Tourism (Upcoming)
100 pizzerias to be featured on the Connecticut Pizza Trail launching October 2025. Media events scheduled, expecting significant coverage.
Cultural and Economic Implications for Connecticut
The campaign is more than catchy headlines – it’s a branding masterstroke turning Connecticut’s pizza into a core identity marker. Instead of a generic slogan, Connecticut is now known for pizza prowess and local pride. The Pizza Trail encourages culinary tourism, supporting small businesses, and inspiring statewide pride. The debate even challenges New York and Italy, putting Connecticut in the national food spotlight and inviting visitors to see for themselves.w
BISTRO BUDDY's Pizza Wars: Join the Battle!
BISTRO BUDDY is joining the pizza fight! Our Pizza Wars directory lets you:
- Submit your favorite pizza places in Connecticut and beyond.
- Review and rank pizza shops – your voice shapes the leaderboard.
- Vote in a continuous battle for the top spots; the rankings change with every new review and vote.
- Discover the best pizza near you and help crown new champions.
- Join the discussion: Share your hot takes, debate crust and sauce, and be part of a growing community that truly loves pizza.
Ready to join the ultimate pizza showdown? On BISTRO BUDDY
you can be part of the Pizza Wars in two ways: If you own or represent a pizza business, simply select "I am the OWNER" to claim or list your pizzeria and showcase your place in the competition. If you’re passionate about pizza or want to help shape the rankings as a food lover, choose "I am an INFLUENCER" to submit new pizza places, leave reviews, and vote for your favorites. Our platform makes it easy for owners and influencers alike to fuel the rankings—every review, vote, and comment changes the leaderboard in real time. Whether you’re defending your slice or rooting for your favorite, your contribution matters. The battle for pizza supremacy is ongoing—add your voice to the Pizza Battle today on BISTRO BUDDY!Add your favorite pizza to our directory and click INFLUENCER or OWNER, write a review, and cast your vote now on BISTRO BUDDY!
Who Has Been Added So Far to BISTRO BUDDY's Pizza Wars?
Here are the top contestants so far but more getting added shortly.Sources
- Connecticut Office of Tourism: ctvisit.com
- Governor’s Press Release: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: #SorryNotSorry Post
- Daily Voice: dailyvoice.com
- LinkedIn: Connecticut Department of Economic and Community Development
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- Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign Doubles Down on Pizza Supremacy
- 4th Jun, 2025
- Pizza Wars News
Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign
Connecticut has launched an audacious tourism campaign in 2025 declaring itself the “Pizza Capital of the United States.” Centered on the state’s renowned apizza (New Haven-style pizza), the campaign deploys bold marketing stunts – from cheeky billboards in New York City to a pizza hotline – inviting a national debate over which region truly serves the best pie. This report examines the campaign’s strategy, the media and public response, engagement metrics, and the broader cultural and economic implications for Connecticut’s tourism branding. Key elements and impacts are summarized below in a mobile-friendly format.
Background: Laying Claim to the ‘Pizza Capital’ Title
Connecticut’s pizza pride didn’t emerge overnight – it has deep cultural roots and a recent history of playful one-upmanship. In 2024, Congresswoman Rosa DeLauro proclaimed Connecticut the “Pizza Capital of the United States,” and Governor Ned Lamont approved new highway welcome signs touting the title. One such sign at the New York border proudly greeted drivers with “Home of the Pizza Capital of the U.S.” – a move that sparked immediate reactions. The sign went viral on social media, drew mockery from neighboring states, and even earned a segment on The Late Show with Stephen Colbert. Despite the jeers, Connecticut’s leaders embraced the buzz. The viral moment set the stage for a larger campaign to prove that Connecticut’s pizza culture is second to none.
Building on that momentum, state officials announced a comprehensive initiative on Feb. 7, 2025, to celebrate Connecticut’s “world-famous pizza culture.” This initiative blended food, fashion, art, and events to bolster Connecticut’s pizza credentials. Highlights included a nine-foot art installation made of highway signs (“The Pizza State” sculpture) and pizza-themed Nike sneakers for charity. All of these efforts reinforced a singular message: Connecticut is owning its identity as the Pizza Capital, and inviting the world to take notice (and take a bite).
Bold Marketing Strategy: NYC Billboard Blitz and Beyond
- NYC Billboard Blitz: Five bold billboards across Manhattan and Brooklyn with slogans like “The nation’s best pizza – not you, New York.” Locations include Times Square, Little Italy, Williamsburg, and more.
- NYC Subway Ads: Digital screens in major subway stations, echoing the campaign’s taunting slogans.
- Digital Ads in Rival Cities: Targeted online ads in Chicago, Detroit, and New Jersey, poking fun at each city’s pizza.
- 1-844-CT-PIZZA Hotline: A toll-free number where pizza lovers and haters alike can call in their opinions. Some of the best voicemails will be used in future social posts!
- BetterPizzaInCT.com: Interactive website for people to weigh in on the pizza debate.
- Pizza Capital Trail Vote: A statewide public vote with over 13,000 votes cast to name Connecticut’s top pizzerias. The top 100 will become a Pizza Trail launching in October 2025.
- Pizza-Themed Events: From fashion shows with pizza-themed sneakers to an attempt to break the Guinness World Record for the largest pizza party in New Haven!
NYC Billboard Blitz
Description: 5 billboards across Manhattan & Brooklyn with provocative slogans (“Not you, New York,” “NYC takes the L,” etc.). Aimed at stirring debate and media attention in New York.
Launched: June 2, 2025.
Locations: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).NYC Subway Liveboards
Description: Digital transit ads in major NYC subway stations echoing the billboard taunts (e.g. 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Launched: June 2025 alongside billboards.
Targets: High-traffic commuter spots in Manhattan & Brooklyn.Digital Ads in Rival Cities
Description: Online/social ads targeting other pizza-famous locales with snarky jabs:
- Chicago – “Need a fork for your slice? Then it’s not pizza.”
- Detroit – “Cheesy. Thick. Pan-baked. That’s not pizza. It’s casserole with confidence.”
- New Jersey – “Jersey knows a real pie when they see one. So you know CT is better.”
Launched: June 2025.
Geofenced: Midwest, NJ.
Goal: Challenge other regions to join the debate and pick a side.1-844-CT-PIZZA Hotline
Description: Toll-free number inviting the public to call and react. Callers hear a cheeky voicemail and messages are recorded for campaign social content.
Launched: June 2025.
Promotion: On billboards and ads; encourages engagement and feedback.BetterPizzaInCT.com Website
Description: Interactive campaign microsite where visitors can “weigh in” on the pizza debate – agree or argue with CT’s claim. QR codes on billboards link here.
Launched: June 2025.
Purpose: Online hub gathering written opinions and tallying public sentiment.Pizza Capital Trail Vote
Description: Statewide public vote to identify Connecticut’s top 100 pizzerias, positioning those eateries as a living “Pizza Trail” attraction. Top 20 vote-getters announced in May. Winners span the state, highlighting pizza diversity in CT.
Voting: Pi Day (3/14/2025) to May 1, 2025.
Votes: Over 13,000.
Tour Launch: October 2025.Top 100 Pizza Trail & Tour
Description: Tourism trail and map connecting the 100 highest-voted pizzerias across Connecticut. Includes media/influencer tours, events, and more.
Launch: Map & materials in Sept 2025.
Event: Oct 1, 2025: Pizza bus tour for press/influencers.Pizza-Themed Events & Collabs
Description: Pizza fashion show, art installations, and an attempt to break the Guinness World Record for the largest pizza party. Engages businesses and the community statewide.
Timeline: Throughout 2025.
Impact: Adds authenticity, buzz, and statewide business engagement.Public Reaction and Media Buzz
- Media Buzz: Over 2,000 news hits including national press, local TV, and late-night TV coverage (like Stephen Colbert).
- Viral Social Media: Hashtags like #CTPizza, heated debates, and playful clapbacks from officials in New York, New Jersey, and Massachusetts.
- Pizza Trail Vote: Over 13,000 votes cast. Top 20 pizzerias include Modern Apizza (#1), Frank Pepe’s (#2), and Sally’s (#3).
- Economic Impact: Local pizzerias report increased foot traffic; food tourism expected to rise when the Pizza Trail opens statewide.
- Engagement: Thousands of phone calls to the pizza hotline and submissions on the website. Community engagement at an all-time high.
Public Pizza Votes Cast
13,225 votes counted in the Pizza Capital Trail poll. Demonstrates strong resident engagement in identifying CT’s top pizzerias.
Top-Ranked Pizzeria
Modern Apizza of New Haven (#1 in public vote). Frank Pepe’s and Sally’s (New Haven) ranked #2 and #3.
Media Mentions (Press/TV)
2,000+ media hits to date. Coverage ranges from local CT press to national outlets and late-night TV.
Social Media Viral Moments
Sept 2024: “Pizza Capital” highway sign goes viral.
June 2025: NYC billboard campaign trends regionally. Officials describe it as “social media exploded.”Hotline & Website Participation
Thousands of phone calls and website submissions. Selected comments to be shared by campaign officials.
Pizza Trail Tourism (Upcoming)
100 pizzerias to be featured on the Connecticut Pizza Trail launching October 2025. Media events scheduled, expecting significant coverage.
Cultural and Economic Implications for Connecticut
The campaign is more than catchy headlines – it’s a branding masterstroke turning Connecticut’s pizza into a core identity marker. Instead of a generic slogan, Connecticut is now known for pizza prowess and local pride. The Pizza Trail encourages culinary tourism, supporting small businesses, and inspiring statewide pride. The debate even challenges New York and Italy, putting Connecticut in the national food spotlight and inviting visitors to see for themselves.w
BISTRO BUDDY's Pizza Wars: Join the Battle!
BISTRO BUDDY is joining the pizza fight! Our Pizza Wars directory lets you:
- Submit your favorite pizza places in Connecticut and beyond.
- Review and rank pizza shops – your voice shapes the leaderboard.
- Vote in a continuous battle for the top spots; the rankings change with every new review and vote.
- Discover the best pizza near you and help crown new champions.
- Join the discussion: Share your hot takes, debate crust and sauce, and be part of a growing community that truly loves pizza.
Ready to join the ultimate pizza showdown? On BISTRO BUDDY
you can be part of the Pizza Wars in two ways: If you own or represent a pizza business, simply select "I am the OWNER" to claim or list your pizzeria and showcase your place in the competition. If you’re passionate about pizza or want to help shape the rankings as a food lover, choose "I am an INFLUENCER" to submit new pizza places, leave reviews, and vote for your favorites. Our platform makes it easy for owners and influencers alike to fuel the rankings—every review, vote, and comment changes the leaderboard in real time. Whether you’re defending your slice or rooting for your favorite, your contribution matters. The battle for pizza supremacy is ongoing—add your voice to the Pizza Battle today on BISTRO BUDDY!Add your favorite pizza to our directory and click INFLUENCER or OWNER, write a review, and cast your vote now on BISTRO BUDDY!
Who Has Been Added So Far to BISTRO BUDDY's Pizza Wars?
Here are the top contestants so far but more getting added shortly.Sources
- Connecticut Office of Tourism: ctvisit.com
- Governor’s Press Release: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: #SorryNotSorry Post
- Daily Voice: dailyvoice.com
- LinkedIn: Connecticut Department of Economic and Community Development
Post is under moderationStream item published successfully. Item will now be visible on your stream.