- Joined 2 years ago
- 2 Achievements
- 1221 Points
- Male
- A new event <a href=" https://bistrobuddy.com/local-search/ct/west haven/test-event-tezt-to-use-test-event-tezt-to-use">Test Event Tezt To Use Test Event Tezt To Use</a> has been addedPost is under moderationStream item published successfully. Item will now be visible on your stream.
- A new event <a href=" https://bistrobuddy.com/local-search/ct/west haven/test-event-tezt-to-use">Test Event Tezt To Use</a> has been addedPost is under moderationStream item published successfully. Item will now be visible on your stream.
- This Week: Patrick Warburton Live Comedy Show at Funny Bone Hartford
- 15th Jul, 2025
- Event News & Festival Happenings
Get ready, Hartford! This week, the legendary Patrick Warburton — known for his unforgettable roles as Joe Swanson on *Family Guy*, Kronk in *The Emperor’s New Groove*, and David Puddy on *Seinfeld* — is bringing his signature deadpan humor and iconic voice to the Funny Bone Comedy Club. Taking place on July 16, 2025, this exclusive live stand-up performance offers fans a rare chance to see Warburton outside the screen and on the stage, delivering stories, laughs, and surprises in a way only he can. Whether you grew up quoting Kronk or binge-watched *Rules of Engagement*, this is the can't-miss comedy event of the summer.
Patrick Warburton: From Stand-Up Newcomer to Comedy IconLive at The Funny Bone Comedy Club – Hartford
On July 16, 2025, Patrick Warburton brought his unexpectedly razor-sharp stand-up to the Funny Bone in Hartford. Fans packed the room for an evening where his signature deadpan and towering presence turned every punchline into a highlight of comedic timing.
From New Jersey to Huntington Beach
Born November 14, 1964, in Paterson, New Jersey, to an orthopedic surgeon father and an actress mother, Warburton was raised in a devout Catholic household before moving to Huntington Beach, California. He briefly studied marine biology at Orange Coast College before chasing modeling gigs—and ultimately landed in acting.
Milestones on Screen & Beyond
Patrick’s TV breakthrough came as David Puddy on Seinfeld (1995–98): the unflappable mechanic whose “That’s right” became instant catch phrase. He headlined FOX’s live-action The Tick (2001–02), later producing its Amazon revival in 2016 then anchored sitcoms like Less than Perfect (2003–06) and Rules of Engagement.
Voice & Live-Action Legends
Each role below embeds a classic clip—click play to hear Patrick in top form!
David Puddy (Seinfeld)
Puddy’s deadpan cool was the perfect foil to Elaine’s neuroses.
The Tick (The Tick, FOX)
Warburton’s earnest hero anchored the cult favorite—even if Fox never quite knew how to promote it.
Kronk (The Emperor’s New Groove)
The affable henchman whose culinary monologues made him a Disney legend.
Joe Swanson (Family Guy)
The indomitable cop whose voice conveys both bravado and heart.ronk, or Joe Swanson, no one does it quite like Warburton.
More Unforgettable Roles
Patrick Warburton’s range shines in each of these characters—click play to relive his best moments!
Brock Samson (The Venture Bros.)
Buzz Lightyear (Buzz Lightyear of Star Command)
Lemony Snicket (A Series of Unfortunate Events)
Jeff Bingham (Rules of Engagement)
Sheriff Bronson Stone (Scooby-Doo! Mystery Incorporated)
“Control Enthusiast” (National Car Rental)
Post is under moderationStream item published successfully. Item will now be visible on your stream. - This Week: Patrick Warburton Live Comedy Show at Funny Bone Hartford
- 15th Jul, 2025
- Event News & Festival Happenings
Get ready, Hartford! This week, the legendary Patrick Warburton — known for his unforgettable roles as Joe Swanson on *Family Guy*, Kronk in *The Emperor’s New Groove*, and David Puddy on *Seinfeld* — is bringing his signature deadpan humor and iconic voice to the Funny Bone Comedy Club. Taking place on July 16, 2025, this exclusive live stand-up performance offers fans a rare chance to see Warburton outside the screen and on the stage, delivering stories, laughs, and surprises in a way only he can. Whether you grew up quoting Kronk or binge-watched *Rules of Engagement*, this is the can't-miss comedy event of the summer.
Patrick Warburton: From Stand-Up Newcomer to Comedy IconLive at The Funny Bone Comedy Club – Hartford
On July 16, 2025, Patrick Warburton brought his unexpectedly razor-sharp stand-up to the Funny Bone in Hartford. Fans packed the room for an evening where his signature deadpan and towering presence turned every punchline into a highlight of comedic timing.
From New Jersey to Huntington Beach
Born November 14, 1964, in Paterson, New Jersey, to an orthopedic surgeon father and an actress mother, Warburton was raised in a devout Catholic household before moving to Huntington Beach, California. He briefly studied marine biology at Orange Coast College before chasing modeling gigs—and ultimately landed in acting.
Milestones on Screen & Beyond
Patrick’s TV breakthrough came as David Puddy on Seinfeld (1995–98): the unflappable mechanic whose “That’s right” became instant catch phrase. He headlined FOX’s live-action The Tick (2001–02), later producing its Amazon revival in 2016 then anchored sitcoms like Less than Perfect (2003–06) and Rules of Engagement.
Voice & Live-Action Legends
Each role below embeds a classic clip—click play to hear Patrick in top form!
David Puddy (Seinfeld)
Puddy’s deadpan cool was the perfect foil to Elaine’s neuroses.
The Tick (The Tick, FOX)
Warburton’s earnest hero anchored the cult favorite—even if Fox never quite knew how to promote it.
Kronk (The Emperor’s New Groove)
The affable henchman whose culinary monologues made him a Disney legend.
Joe Swanson (Family Guy)
The indomitable cop whose voice conveys both bravado and heart.ronk, or Joe Swanson, no one does it quite like Warburton.
More Unforgettable Roles
Patrick Warburton’s range shines in each of these characters—click play to relive his best moments!
Brock Samson (The Venture Bros.)
Buzz Lightyear (Buzz Lightyear of Star Command)
Lemony Snicket (A Series of Unfortunate Events)
Jeff Bingham (Rules of Engagement)
Sheriff Bronson Stone (Scooby-Doo! Mystery Incorporated)
“Control Enthusiast” (National Car Rental)
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Post is under moderationStream item published successfully. Item will now be visible on your stream.
- Post is under moderationStream item published successfully. Item will now be visible on your stream.
- 4th of July Fireworks in New Britain – Epic Drone Video Captures the Great American Boom Like Never Before
- 5th Jul, 2025
- Local Event News & Happenings
Massive Crowd Gathers for New Britain’s 4th of July Great American Boom
The 2025 Great American Boom in New Britain went off with a bang—literally and figuratively—as over thousands spectators filled Willow Brook Park and the surrounding area for what many are calling one of the most successful Independence Day celebrations in New Britain’s history.
This year’s event, held on Friday, July 4th, brought together families, friends, and visitors from across the region to celebrate America’s birthday with music, food, and a breathtaking aerial fireworks display. The skies above New Britain lit up in a grand finale that left the crowd cheering long after the last shell burst.
Epic Drone Footage Captures the Moment
BISTRO BUDDY captured the spectacle from a whole new perspective with an epic drone montage that soared over the massive crowd, giving viewers a cinematic experience of the event. The footage, already making waves on social media, showcased the scale of the fireworks and the excitement on the ground, drawing praise from city officials and attendees alike.
Food, Fun, and Festivities
Long before the fireworks began, guests were already enjoying a festive atmosphere at Willow Brook Park. Food trucks served up summer favorites, from grilled burgers and sausages to gourmet ice cream and fried dough. A live DJ kept the party moving with high-energy tracks, and families brought lawn chairs and blankets to settle in for a night of entertainment.
“This is the biggest crowd I’ve seen in years,” one vendor said. “People were dancing, eating, smiling—just happy to be together.”
Traffic and Safety Handled Smoothly
Despite the large turnout, traffic and parking were managed efficiently by local police and city volunteers. Gates opened at 6 PM and parking lots reached capacity before 8:30 PM. Street closures helped funnel attendees safely into the park while minimizing congestion for nearby residents. No major incidents were reported, and EMS crews remained on standby but were not called to handle any emergencies.
Community Pride on Full Display
The city’s Parks and Recreation Department and event volunteers received high praise for organizing what has become a beloved annual tradition. Families were seen waving flags, kids with sparklers in hand, and spontaneous chants of “USA” echoed throughout the park.
“Every year, we aim to make this better than the last,” said one city official. “But this year really felt special.”
Already Looking Ahead to 2026
With this year’s Great American Boom hailed as a resounding success, planning is already underway for 2026. Local leaders are considering additional parking options, expanded entertainment zones, and even more food vendors to meet the growing demand.
As drone footage from the event continues to circulate online, the fireworks may be over, but the buzz surrounding the Great American Boom is still lighting up the community.
New Britain showed once again that when it comes to celebrating the Fourth of July, no one does it quite like Connecticut’s Hardware City.
Post is under moderationStream item published successfully. Item will now be visible on your stream. - 4th of July Fireworks in New Britain – Epic Drone Video Captures the Great American Boom Like Never Before
- 5th Jul, 2025
- Local Event News & Happenings
Massive Crowd Gathers for New Britain’s 4th of July Great American Boom
The 2025 Great American Boom in New Britain went off with a bang—literally and figuratively—as over thousands spectators filled Willow Brook Park and the surrounding area for what many are calling one of the most successful Independence Day celebrations in New Britain’s history.
This year’s event, held on Friday, July 4th, brought together families, friends, and visitors from across the region to celebrate America’s birthday with music, food, and a breathtaking aerial fireworks display. The skies above New Britain lit up in a grand finale that left the crowd cheering long after the last shell burst.
Epic Drone Footage Captures the Moment
BISTRO BUDDY captured the spectacle from a whole new perspective with an epic drone montage that soared over the massive crowd, giving viewers a cinematic experience of the event. The footage, already making waves on social media, showcased the scale of the fireworks and the excitement on the ground, drawing praise from city officials and attendees alike.
Food, Fun, and Festivities
Long before the fireworks began, guests were already enjoying a festive atmosphere at Willow Brook Park. Food trucks served up summer favorites, from grilled burgers and sausages to gourmet ice cream and fried dough. A live DJ kept the party moving with high-energy tracks, and families brought lawn chairs and blankets to settle in for a night of entertainment.
“This is the biggest crowd I’ve seen in years,” one vendor said. “People were dancing, eating, smiling—just happy to be together.”
Traffic and Safety Handled Smoothly
Despite the large turnout, traffic and parking were managed efficiently by local police and city volunteers. Gates opened at 6 PM and parking lots reached capacity before 8:30 PM. Street closures helped funnel attendees safely into the park while minimizing congestion for nearby residents. No major incidents were reported, and EMS crews remained on standby but were not called to handle any emergencies.
Community Pride on Full Display
The city’s Parks and Recreation Department and event volunteers received high praise for organizing what has become a beloved annual tradition. Families were seen waving flags, kids with sparklers in hand, and spontaneous chants of “USA” echoed throughout the park.
“Every year, we aim to make this better than the last,” said one city official. “But this year really felt special.”
Already Looking Ahead to 2026
With this year’s Great American Boom hailed as a resounding success, planning is already underway for 2026. Local leaders are considering additional parking options, expanded entertainment zones, and even more food vendors to meet the growing demand.
As drone footage from the event continues to circulate online, the fireworks may be over, but the buzz surrounding the Great American Boom is still lighting up the community.
New Britain showed once again that when it comes to celebrating the Fourth of July, no one does it quite like Connecticut’s Hardware City.
Post is under moderationStream item published successfully. Item will now be visible on your stream. - 4th of July Fireworks in New Britain – Epic Drone Video Captures the Great American Boom Like Never Before
- 5th Jul, 2025
- Local Event News & Happenings
Massive Crowd Gathers for New Britain’s 4th of July Great American Boom
The 2025 Great American Boom in New Britain went off with a bang—literally and figuratively—as over thousands spectators filled Willow Brook Park and the surrounding area for what many are calling one of the most successful Independence Day celebrations in New Britain’s history.
This year’s event, held on Friday, July 4th, brought together families, friends, and visitors from across the region to celebrate America’s birthday with music, food, and a breathtaking aerial fireworks display. The skies above New Britain lit up in a grand finale that left the crowd cheering long after the last shell burst.
Epic Drone Footage Captures the Moment
BISTRO BUDDY captured the spectacle from a whole new perspective with an epic drone montage that soared over the massive crowd, giving viewers a cinematic experience of the event. The footage, already making waves on social media, showcased the scale of the fireworks and the excitement on the ground, drawing praise from city officials and attendees alike.
Food, Fun, and Festivities
Long before the fireworks began, guests were already enjoying a festive atmosphere at Willow Brook Park. Food trucks served up summer favorites, from grilled burgers and sausages to gourmet ice cream and fried dough. A live DJ kept the party moving with high-energy tracks, and families brought lawn chairs and blankets to settle in for a night of entertainment.
“This is the biggest crowd I’ve seen in years,” one vendor said. “People were dancing, eating, smiling—just happy to be together.”
Traffic and Safety Handled Smoothly
Despite the large turnout, traffic and parking were managed efficiently by local police and city volunteers. Gates opened at 6 PM and parking lots reached capacity before 8:30 PM. Street closures helped funnel attendees safely into the park while minimizing congestion for nearby residents. No major incidents were reported, and EMS crews remained on standby but were not called to handle any emergencies.
Community Pride on Full Display
The city’s Parks and Recreation Department and event volunteers received high praise for organizing what has become a beloved annual tradition. Families were seen waving flags, kids with sparklers in hand, and spontaneous chants of “USA” echoed throughout the park.
“Every year, we aim to make this better than the last,” said one city official. “But this year really felt special.”
Already Looking Ahead to 2026
With this year’s Great American Boom hailed as a resounding success, planning is already underway for 2026. Local leaders are considering additional parking options, expanded entertainment zones, and even more food vendors to meet the growing demand.
As drone footage from the event continues to circulate online, the fireworks may be over, but the buzz surrounding the Great American Boom is still lighting up the community.
New Britain showed once again that when it comes to celebrating the Fourth of July, no one does it quite like Connecticut’s Hardware City.
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign Doubles Down on Pizza Supremacy
- 4th Jun, 2025
- Pizza Wars News
Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign
Connecticut has launched an audacious tourism campaign in 2025 declaring itself the “Pizza Capital of the United States.” Centered on the state’s renowned apizza (New Haven-style pizza), the campaign deploys bold marketing stunts – from cheeky billboards in New York City to a pizza hotline – inviting a national debate over which region truly serves the best pie. This report examines the campaign’s strategy, the media and public response, engagement metrics, and the broader cultural and economic implications for Connecticut’s tourism branding. Key elements and impacts are summarized below in a mobile-friendly format.
Background: Laying Claim to the ‘Pizza Capital’ Title
Connecticut’s pizza pride didn’t emerge overnight – it has deep cultural roots and a recent history of playful one-upmanship. In 2024, Congresswoman Rosa DeLauro proclaimed Connecticut the “Pizza Capital of the United States,” and Governor Ned Lamont approved new highway welcome signs touting the title. One such sign at the New York border proudly greeted drivers with “Home of the Pizza Capital of the U.S.” – a move that sparked immediate reactions. The sign went viral on social media, drew mockery from neighboring states, and even earned a segment on The Late Show with Stephen Colbert. Despite the jeers, Connecticut’s leaders embraced the buzz. The viral moment set the stage for a larger campaign to prove that Connecticut’s pizza culture is second to none.
Building on that momentum, state officials announced a comprehensive initiative on Feb. 7, 2025, to celebrate Connecticut’s “world-famous pizza culture.” This initiative blended food, fashion, art, and events to bolster Connecticut’s pizza credentials. Highlights included a nine-foot art installation made of highway signs (“The Pizza State” sculpture) and pizza-themed Nike sneakers for charity. All of these efforts reinforced a singular message: Connecticut is owning its identity as the Pizza Capital, and inviting the world to take notice (and take a bite).
Bold Marketing Strategy: NYC Billboard Blitz and Beyond
- NYC Billboard Blitz: Five bold billboards across Manhattan and Brooklyn with slogans like “The nation’s best pizza – not you, New York.” Locations include Times Square, Little Italy, Williamsburg, and more.
- NYC Subway Ads: Digital screens in major subway stations, echoing the campaign’s taunting slogans.
- Digital Ads in Rival Cities: Targeted online ads in Chicago, Detroit, and New Jersey, poking fun at each city’s pizza.
- 1-844-CT-PIZZA Hotline: A toll-free number where pizza lovers and haters alike can call in their opinions. Some of the best voicemails will be used in future social posts!
- BetterPizzaInCT.com: Interactive website for people to weigh in on the pizza debate.
- Pizza Capital Trail Vote: A statewide public vote with over 13,000 votes cast to name Connecticut’s top pizzerias. The top 100 will become a Pizza Trail launching in October 2025.
- Pizza-Themed Events: From fashion shows with pizza-themed sneakers to an attempt to break the Guinness World Record for the largest pizza party in New Haven!
NYC Billboard Blitz
Description: 5 billboards across Manhattan & Brooklyn with provocative slogans (“Not you, New York,” “NYC takes the L,” etc.). Aimed at stirring debate and media attention in New York.
Launched: June 2, 2025.
Locations: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).NYC Subway Liveboards
Description: Digital transit ads in major NYC subway stations echoing the billboard taunts (e.g. 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Launched: June 2025 alongside billboards.
Targets: High-traffic commuter spots in Manhattan & Brooklyn.Digital Ads in Rival Cities
Description: Online/social ads targeting other pizza-famous locales with snarky jabs:
- Chicago – “Need a fork for your slice? Then it’s not pizza.”
- Detroit – “Cheesy. Thick. Pan-baked. That’s not pizza. It’s casserole with confidence.”
- New Jersey – “Jersey knows a real pie when they see one. So you know CT is better.”
Launched: June 2025.
Geofenced: Midwest, NJ.
Goal: Challenge other regions to join the debate and pick a side.1-844-CT-PIZZA Hotline
Description: Toll-free number inviting the public to call and react. Callers hear a cheeky voicemail and messages are recorded for campaign social content.
Launched: June 2025.
Promotion: On billboards and ads; encourages engagement and feedback.BetterPizzaInCT.com Website
Description: Interactive campaign microsite where visitors can “weigh in” on the pizza debate – agree or argue with CT’s claim. QR codes on billboards link here.
Launched: June 2025.
Purpose: Online hub gathering written opinions and tallying public sentiment.Pizza Capital Trail Vote
Description: Statewide public vote to identify Connecticut’s top 100 pizzerias, positioning those eateries as a living “Pizza Trail” attraction. Top 20 vote-getters announced in May. Winners span the state, highlighting pizza diversity in CT.
Voting: Pi Day (3/14/2025) to May 1, 2025.
Votes: Over 13,000.
Tour Launch: October 2025.Top 100 Pizza Trail & Tour
Description: Tourism trail and map connecting the 100 highest-voted pizzerias across Connecticut. Includes media/influencer tours, events, and more.
Launch: Map & materials in Sept 2025.
Event: Oct 1, 2025: Pizza bus tour for press/influencers.Pizza-Themed Events & Collabs
Description: Pizza fashion show, art installations, and an attempt to break the Guinness World Record for the largest pizza party. Engages businesses and the community statewide.
Timeline: Throughout 2025.
Impact: Adds authenticity, buzz, and statewide business engagement.Public Reaction and Media Buzz
- Media Buzz: Over 2,000 news hits including national press, local TV, and late-night TV coverage (like Stephen Colbert).
- Viral Social Media: Hashtags like #CTPizza, heated debates, and playful clapbacks from officials in New York, New Jersey, and Massachusetts.
- Pizza Trail Vote: Over 13,000 votes cast. Top 20 pizzerias include Modern Apizza (#1), Frank Pepe’s (#2), and Sally’s (#3).
- Economic Impact: Local pizzerias report increased foot traffic; food tourism expected to rise when the Pizza Trail opens statewide.
- Engagement: Thousands of phone calls to the pizza hotline and submissions on the website. Community engagement at an all-time high.
Public Pizza Votes Cast
13,225 votes counted in the Pizza Capital Trail poll. Demonstrates strong resident engagement in identifying CT’s top pizzerias.
Top-Ranked Pizzeria
Modern Apizza of New Haven (#1 in public vote). Frank Pepe’s and Sally’s (New Haven) ranked #2 and #3.
Media Mentions (Press/TV)
2,000+ media hits to date. Coverage ranges from local CT press to national outlets and late-night TV.
Social Media Viral Moments
Sept 2024: “Pizza Capital” highway sign goes viral.
June 2025: NYC billboard campaign trends regionally. Officials describe it as “social media exploded.”Hotline & Website Participation
Thousands of phone calls and website submissions. Selected comments to be shared by campaign officials.
Pizza Trail Tourism (Upcoming)
100 pizzerias to be featured on the Connecticut Pizza Trail launching October 2025. Media events scheduled, expecting significant coverage.
Cultural and Economic Implications for Connecticut
The campaign is more than catchy headlines – it’s a branding masterstroke turning Connecticut’s pizza into a core identity marker. Instead of a generic slogan, Connecticut is now known for pizza prowess and local pride. The Pizza Trail encourages culinary tourism, supporting small businesses, and inspiring statewide pride. The debate even challenges New York and Italy, putting Connecticut in the national food spotlight and inviting visitors to see for themselves.w
BISTRO BUDDY's Pizza Wars: Join the Battle!
BISTRO BUDDY is joining the pizza fight! Our Pizza Wars directory lets you:
- Submit your favorite pizza places in Connecticut and beyond.
- Review and rank pizza shops – your voice shapes the leaderboard.
- Vote in a continuous battle for the top spots; the rankings change with every new review and vote.
- Discover the best pizza near you and help crown new champions.
- Join the discussion: Share your hot takes, debate crust and sauce, and be part of a growing community that truly loves pizza.
Ready to join the ultimate pizza showdown? On BISTRO BUDDY
you can be part of the Pizza Wars in two ways: If you own or represent a pizza business, simply select "I am the OWNER" to claim or list your pizzeria and showcase your place in the competition. If you’re passionate about pizza or want to help shape the rankings as a food lover, choose "I am an INFLUENCER" to submit new pizza places, leave reviews, and vote for your favorites. Our platform makes it easy for owners and influencers alike to fuel the rankings—every review, vote, and comment changes the leaderboard in real time. Whether you’re defending your slice or rooting for your favorite, your contribution matters. The battle for pizza supremacy is ongoing—add your voice to the Pizza Battle today on BISTRO BUDDY!Add your favorite pizza to our directory and click INFLUENCER or OWNER, write a review, and cast your vote now on BISTRO BUDDY!
Who Has Been Added So Far to BISTRO BUDDY's Pizza Wars?
Here are the top contestants so far but more getting added shortly.Sources
- Connecticut Office of Tourism: ctvisit.com
- Governor’s Press Release: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: #SorryNotSorry Post
- Daily Voice: dailyvoice.com
- LinkedIn: Connecticut Department of Economic and Community Development
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign Doubles Down on Pizza Supremacy
- 4th Jun, 2025
- Pizza Wars News
Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign
Connecticut has launched an audacious tourism campaign in 2025 declaring itself the “Pizza Capital of the United States.” Centered on the state’s renowned apizza (New Haven-style pizza), the campaign deploys bold marketing stunts – from cheeky billboards in New York City to a pizza hotline – inviting a national debate over which region truly serves the best pie. This report examines the campaign’s strategy, the media and public response, engagement metrics, and the broader cultural and economic implications for Connecticut’s tourism branding. Key elements and impacts are summarized below in a mobile-friendly format.
Background: Laying Claim to the ‘Pizza Capital’ Title
Connecticut’s pizza pride didn’t emerge overnight – it has deep cultural roots and a recent history of playful one-upmanship. In 2024, Congresswoman Rosa DeLauro proclaimed Connecticut the “Pizza Capital of the United States,” and Governor Ned Lamont approved new highway welcome signs touting the title. One such sign at the New York border proudly greeted drivers with “Home of the Pizza Capital of the U.S.” – a move that sparked immediate reactions. The sign went viral on social media, drew mockery from neighboring states, and even earned a segment on The Late Show with Stephen Colbert. Despite the jeers, Connecticut’s leaders embraced the buzz. The viral moment set the stage for a larger campaign to prove that Connecticut’s pizza culture is second to none.
Building on that momentum, state officials announced a comprehensive initiative on Feb. 7, 2025, to celebrate Connecticut’s “world-famous pizza culture.” This initiative blended food, fashion, art, and events to bolster Connecticut’s pizza credentials. Highlights included a nine-foot art installation made of highway signs (“The Pizza State” sculpture) and pizza-themed Nike sneakers for charity. All of these efforts reinforced a singular message: Connecticut is owning its identity as the Pizza Capital, and inviting the world to take notice (and take a bite).
Bold Marketing Strategy: NYC Billboard Blitz and Beyond
- NYC Billboard Blitz: Five bold billboards across Manhattan and Brooklyn with slogans like “The nation’s best pizza – not you, New York.” Locations include Times Square, Little Italy, Williamsburg, and more.
- NYC Subway Ads: Digital screens in major subway stations, echoing the campaign’s taunting slogans.
- Digital Ads in Rival Cities: Targeted online ads in Chicago, Detroit, and New Jersey, poking fun at each city’s pizza.
- 1-844-CT-PIZZA Hotline: A toll-free number where pizza lovers and haters alike can call in their opinions. Some of the best voicemails will be used in future social posts!
- BetterPizzaInCT.com: Interactive website for people to weigh in on the pizza debate.
- Pizza Capital Trail Vote: A statewide public vote with over 13,000 votes cast to name Connecticut’s top pizzerias. The top 100 will become a Pizza Trail launching in October 2025.
- Pizza-Themed Events: From fashion shows with pizza-themed sneakers to an attempt to break the Guinness World Record for the largest pizza party in New Haven!
NYC Billboard Blitz
Description: 5 billboards across Manhattan & Brooklyn with provocative slogans (“Not you, New York,” “NYC takes the L,” etc.). Aimed at stirring debate and media attention in New York.
Launched: June 2, 2025.
Locations: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).NYC Subway Liveboards
Description: Digital transit ads in major NYC subway stations echoing the billboard taunts (e.g. 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Launched: June 2025 alongside billboards.
Targets: High-traffic commuter spots in Manhattan & Brooklyn.Digital Ads in Rival Cities
Description: Online/social ads targeting other pizza-famous locales with snarky jabs:
- Chicago – “Need a fork for your slice? Then it’s not pizza.”
- Detroit – “Cheesy. Thick. Pan-baked. That’s not pizza. It’s casserole with confidence.”
- New Jersey – “Jersey knows a real pie when they see one. So you know CT is better.”
Launched: June 2025.
Geofenced: Midwest, NJ.
Goal: Challenge other regions to join the debate and pick a side.1-844-CT-PIZZA Hotline
Description: Toll-free number inviting the public to call and react. Callers hear a cheeky voicemail and messages are recorded for campaign social content.
Launched: June 2025.
Promotion: On billboards and ads; encourages engagement and feedback.BetterPizzaInCT.com Website
Description: Interactive campaign microsite where visitors can “weigh in” on the pizza debate – agree or argue with CT’s claim. QR codes on billboards link here.
Launched: June 2025.
Purpose: Online hub gathering written opinions and tallying public sentiment.Pizza Capital Trail Vote
Description: Statewide public vote to identify Connecticut’s top 100 pizzerias, positioning those eateries as a living “Pizza Trail” attraction. Top 20 vote-getters announced in May. Winners span the state, highlighting pizza diversity in CT.
Voting: Pi Day (3/14/2025) to May 1, 2025.
Votes: Over 13,000.
Tour Launch: October 2025.Top 100 Pizza Trail & Tour
Description: Tourism trail and map connecting the 100 highest-voted pizzerias across Connecticut. Includes media/influencer tours, events, and more.
Launch: Map & materials in Sept 2025.
Event: Oct 1, 2025: Pizza bus tour for press/influencers.Pizza-Themed Events & Collabs
Description: Pizza fashion show, art installations, and an attempt to break the Guinness World Record for the largest pizza party. Engages businesses and the community statewide.
Timeline: Throughout 2025.
Impact: Adds authenticity, buzz, and statewide business engagement.Public Reaction and Media Buzz
- Media Buzz: Over 2,000 news hits including national press, local TV, and late-night TV coverage (like Stephen Colbert).
- Viral Social Media: Hashtags like #CTPizza, heated debates, and playful clapbacks from officials in New York, New Jersey, and Massachusetts.
- Pizza Trail Vote: Over 13,000 votes cast. Top 20 pizzerias include Modern Apizza (#1), Frank Pepe’s (#2), and Sally’s (#3).
- Economic Impact: Local pizzerias report increased foot traffic; food tourism expected to rise when the Pizza Trail opens statewide.
- Engagement: Thousands of phone calls to the pizza hotline and submissions on the website. Community engagement at an all-time high.
Public Pizza Votes Cast
13,225 votes counted in the Pizza Capital Trail poll. Demonstrates strong resident engagement in identifying CT’s top pizzerias.
Top-Ranked Pizzeria
Modern Apizza of New Haven (#1 in public vote). Frank Pepe’s and Sally’s (New Haven) ranked #2 and #3.
Media Mentions (Press/TV)
2,000+ media hits to date. Coverage ranges from local CT press to national outlets and late-night TV.
Social Media Viral Moments
Sept 2024: “Pizza Capital” highway sign goes viral.
June 2025: NYC billboard campaign trends regionally. Officials describe it as “social media exploded.”Hotline & Website Participation
Thousands of phone calls and website submissions. Selected comments to be shared by campaign officials.
Pizza Trail Tourism (Upcoming)
100 pizzerias to be featured on the Connecticut Pizza Trail launching October 2025. Media events scheduled, expecting significant coverage.
Cultural and Economic Implications for Connecticut
The campaign is more than catchy headlines – it’s a branding masterstroke turning Connecticut’s pizza into a core identity marker. Instead of a generic slogan, Connecticut is now known for pizza prowess and local pride. The Pizza Trail encourages culinary tourism, supporting small businesses, and inspiring statewide pride. The debate even challenges New York and Italy, putting Connecticut in the national food spotlight and inviting visitors to see for themselves.w
BISTRO BUDDY's Pizza Wars: Join the Battle!
BISTRO BUDDY is joining the pizza fight! Our Pizza Wars directory lets you:
- Submit your favorite pizza places in Connecticut and beyond.
- Review and rank pizza shops – your voice shapes the leaderboard.
- Vote in a continuous battle for the top spots; the rankings change with every new review and vote.
- Discover the best pizza near you and help crown new champions.
- Join the discussion: Share your hot takes, debate crust and sauce, and be part of a growing community that truly loves pizza.
Ready to join the ultimate pizza showdown? On BISTRO BUDDY
you can be part of the Pizza Wars in two ways: If you own or represent a pizza business, simply select "I am the OWNER" to claim or list your pizzeria and showcase your place in the competition. If you’re passionate about pizza or want to help shape the rankings as a food lover, choose "I am an INFLUENCER" to submit new pizza places, leave reviews, and vote for your favorites. Our platform makes it easy for owners and influencers alike to fuel the rankings—every review, vote, and comment changes the leaderboard in real time. Whether you’re defending your slice or rooting for your favorite, your contribution matters. The battle for pizza supremacy is ongoing—add your voice to the Pizza Battle today on BISTRO BUDDY!Add your favorite pizza to our directory and click INFLUENCER or OWNER, write a review, and cast your vote now on BISTRO BUDDY!
Who Has Been Added So Far to BISTRO BUDDY's Pizza Wars?
Here are the top contestants so far but more getting added shortly.Sources
- Connecticut Office of Tourism: ctvisit.com
- Governor’s Press Release: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: #SorryNotSorry Post
- Daily Voice: dailyvoice.com
- LinkedIn: Connecticut Department of Economic and Community Development
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign Doubles Down on Pizza Supremacy
- 4th Jun, 2025
- Pizza Wars News
Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign
Connecticut has launched an audacious tourism campaign in 2025 declaring itself the “Pizza Capital of the United States.” Centered on the state’s renowned apizza (New Haven-style pizza), the campaign deploys bold marketing stunts – from cheeky billboards in New York City to a pizza hotline – inviting a national debate over which region truly serves the best pie. This report examines the campaign’s strategy, the media and public response, engagement metrics, and the broader cultural and economic implications for Connecticut’s tourism branding. Key elements and impacts are summarized below in a mobile-friendly format.
Background: Laying Claim to the ‘Pizza Capital’ Title
Connecticut’s pizza pride didn’t emerge overnight – it has deep cultural roots and a recent history of playful one-upmanship. In 2024, Congresswoman Rosa DeLauro proclaimed Connecticut the “Pizza Capital of the United States,” and Governor Ned Lamont approved new highway welcome signs touting the title. One such sign at the New York border proudly greeted drivers with “Home of the Pizza Capital of the U.S.” – a move that sparked immediate reactions. The sign went viral on social media, drew mockery from neighboring states, and even earned a segment on The Late Show with Stephen Colbert. Despite the jeers, Connecticut’s leaders embraced the buzz. The viral moment set the stage for a larger campaign to prove that Connecticut’s pizza culture is second to none.
Building on that momentum, state officials announced a comprehensive initiative on Feb. 7, 2025, to celebrate Connecticut’s “world-famous pizza culture.” This initiative blended food, fashion, art, and events to bolster Connecticut’s pizza credentials. Highlights included a nine-foot art installation made of highway signs (“The Pizza State” sculpture) and pizza-themed Nike sneakers for charity. All of these efforts reinforced a singular message: Connecticut is owning its identity as the Pizza Capital, and inviting the world to take notice (and take a bite).
Bold Marketing Strategy: NYC Billboard Blitz and Beyond
- NYC Billboard Blitz: Five bold billboards across Manhattan and Brooklyn with slogans like “The nation’s best pizza – not you, New York.” Locations include Times Square, Little Italy, Williamsburg, and more.
- NYC Subway Ads: Digital screens in major subway stations, echoing the campaign’s taunting slogans.
- Digital Ads in Rival Cities: Targeted online ads in Chicago, Detroit, and New Jersey, poking fun at each city’s pizza.
- 1-844-CT-PIZZA Hotline: A toll-free number where pizza lovers and haters alike can call in their opinions. Some of the best voicemails will be used in future social posts!
- BetterPizzaInCT.com: Interactive website for people to weigh in on the pizza debate.
- Pizza Capital Trail Vote: A statewide public vote with over 13,000 votes cast to name Connecticut’s top pizzerias. The top 100 will become a Pizza Trail launching in October 2025.
- Pizza-Themed Events: From fashion shows with pizza-themed sneakers to an attempt to break the Guinness World Record for the largest pizza party in New Haven!
NYC Billboard Blitz
Description: 5 billboards across Manhattan & Brooklyn with provocative slogans (“Not you, New York,” “NYC takes the L,” etc.). Aimed at stirring debate and media attention in New York.
Launched: June 2, 2025.
Locations: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).NYC Subway Liveboards
Description: Digital transit ads in major NYC subway stations echoing the billboard taunts (e.g. 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Launched: June 2025 alongside billboards.
Targets: High-traffic commuter spots in Manhattan & Brooklyn.Digital Ads in Rival Cities
Description: Online/social ads targeting other pizza-famous locales with snarky jabs:
- Chicago – “Need a fork for your slice? Then it’s not pizza.”
- Detroit – “Cheesy. Thick. Pan-baked. That’s not pizza. It’s casserole with confidence.”
- New Jersey – “Jersey knows a real pie when they see one. So you know CT is better.”
Launched: June 2025.
Geofenced: Midwest, NJ.
Goal: Challenge other regions to join the debate and pick a side.1-844-CT-PIZZA Hotline
Description: Toll-free number inviting the public to call and react. Callers hear a cheeky voicemail and messages are recorded for campaign social content.
Launched: June 2025.
Promotion: On billboards and ads; encourages engagement and feedback.BetterPizzaInCT.com Website
Description: Interactive campaign microsite where visitors can “weigh in” on the pizza debate – agree or argue with CT’s claim. QR codes on billboards link here.
Launched: June 2025.
Purpose: Online hub gathering written opinions and tallying public sentiment.Pizza Capital Trail Vote
Description: Statewide public vote to identify Connecticut’s top 100 pizzerias, positioning those eateries as a living “Pizza Trail” attraction. Top 20 vote-getters announced in May. Winners span the state, highlighting pizza diversity in CT.
Voting: Pi Day (3/14/2025) to May 1, 2025.
Votes: Over 13,000.
Tour Launch: October 2025.Top 100 Pizza Trail & Tour
Description: Tourism trail and map connecting the 100 highest-voted pizzerias across Connecticut. Includes media/influencer tours, events, and more.
Launch: Map & materials in Sept 2025.
Event: Oct 1, 2025: Pizza bus tour for press/influencers.Pizza-Themed Events & Collabs
Description: Pizza fashion show, art installations, and an attempt to break the Guinness World Record for the largest pizza party. Engages businesses and the community statewide.
Timeline: Throughout 2025.
Impact: Adds authenticity, buzz, and statewide business engagement.Public Reaction and Media Buzz
- Media Buzz: Over 2,000 news hits including national press, local TV, and late-night TV coverage (like Stephen Colbert).
- Viral Social Media: Hashtags like #CTPizza, heated debates, and playful clapbacks from officials in New York, New Jersey, and Massachusetts.
- Pizza Trail Vote: Over 13,000 votes cast. Top 20 pizzerias include Modern Apizza (#1), Frank Pepe’s (#2), and Sally’s (#3).
- Economic Impact: Local pizzerias report increased foot traffic; food tourism expected to rise when the Pizza Trail opens statewide.
- Engagement: Thousands of phone calls to the pizza hotline and submissions on the website. Community engagement at an all-time high.
Public Pizza Votes Cast
13,225 votes counted in the Pizza Capital Trail poll. Demonstrates strong resident engagement in identifying CT’s top pizzerias.
Top-Ranked Pizzeria
Modern Apizza of New Haven (#1 in public vote). Frank Pepe’s and Sally’s (New Haven) ranked #2 and #3.
Media Mentions (Press/TV)
2,000+ media hits to date. Coverage ranges from local CT press to national outlets and late-night TV.
Social Media Viral Moments
Sept 2024: “Pizza Capital” highway sign goes viral.
June 2025: NYC billboard campaign trends regionally. Officials describe it as “social media exploded.”Hotline & Website Participation
Thousands of phone calls and website submissions. Selected comments to be shared by campaign officials.
Pizza Trail Tourism (Upcoming)
100 pizzerias to be featured on the Connecticut Pizza Trail launching October 2025. Media events scheduled, expecting significant coverage.
Cultural and Economic Implications for Connecticut
The campaign is more than catchy headlines – it’s a branding masterstroke turning Connecticut’s pizza into a core identity marker. Instead of a generic slogan, Connecticut is now known for pizza prowess and local pride. The Pizza Trail encourages culinary tourism, supporting small businesses, and inspiring statewide pride. The debate even challenges New York and Italy, putting Connecticut in the national food spotlight and inviting visitors to see for themselves.w
BISTRO BUDDY's Pizza Wars: Join the Battle!
BISTRO BUDDY is joining the pizza fight! Our Pizza Wars directory lets you:
- Submit your favorite pizza places in Connecticut and beyond.
- Review and rank pizza shops – your voice shapes the leaderboard.
- Vote in a continuous battle for the top spots; the rankings change with every new review and vote.
- Discover the best pizza near you and help crown new champions.
- Join the discussion: Share your hot takes, debate crust and sauce, and be part of a growing community that truly loves pizza.
Ready to join the ultimate pizza showdown? On BISTRO BUDDY
you can be part of the Pizza Wars in two ways: If you own or represent a pizza business, simply select "I am the OWNER" to claim or list your pizzeria and showcase your place in the competition. If you’re passionate about pizza or want to help shape the rankings as a food lover, choose "I am an INFLUENCER" to submit new pizza places, leave reviews, and vote for your favorites. Our platform makes it easy for owners and influencers alike to fuel the rankings—every review, vote, and comment changes the leaderboard in real time. Whether you’re defending your slice or rooting for your favorite, your contribution matters. The battle for pizza supremacy is ongoing—add your voice to the Pizza Battle today on BISTRO BUDDY!Add your favorite pizza to our directory and click INFLUENCER or OWNER, write a review, and cast your vote now on BISTRO BUDDY!
Who Has Been Added So Far to BISTRO BUDDY's Pizza Wars?
Here are the top contestants so far but more getting added shortly.Sources
- Connecticut Office of Tourism: ctvisit.com
- Governor’s Press Release: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: #SorryNotSorry Post
- Daily Voice: dailyvoice.com
- LinkedIn: Connecticut Department of Economic and Community Development
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign Doubles Down on Pizza Supremacy
- 4th Jun, 2025
- Pizza Wars News
Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign
Connecticut has launched an audacious tourism campaign in 2025 declaring itself the “Pizza Capital of the United States.” Centered on the state’s renowned apizza (New Haven-style pizza), the campaign deploys bold marketing stunts – from cheeky billboards in New York City to a pizza hotline – inviting a national debate over which region truly serves the best pie. This report examines the campaign’s strategy, the media and public response, engagement metrics, and the broader cultural and economic implications for Connecticut’s tourism branding. Key elements and impacts are summarized below in a mobile-friendly format.
Background: Laying Claim to the ‘Pizza Capital’ Title
Connecticut’s pizza pride didn’t emerge overnight – it has deep cultural roots and a recent history of playful one-upmanship. In 2024, Congresswoman Rosa DeLauro proclaimed Connecticut the “Pizza Capital of the United States,” and Governor Ned Lamont approved new highway welcome signs touting the title. One such sign at the New York border proudly greeted drivers with “Home of the Pizza Capital of the U.S.” – a move that sparked immediate reactions. The sign went viral on social media, drew mockery from neighboring states, and even earned a segment on The Late Show with Stephen Colbert. Despite the jeers, Connecticut’s leaders embraced the buzz. The viral moment set the stage for a larger campaign to prove that Connecticut’s pizza culture is second to none.
Building on that momentum, state officials announced a comprehensive initiative on Feb. 7, 2025, to celebrate Connecticut’s “world-famous pizza culture.” This initiative blended food, fashion, art, and events to bolster Connecticut’s pizza credentials. Highlights included a nine-foot art installation made of highway signs (“The Pizza State” sculpture) and pizza-themed Nike sneakers for charity. All of these efforts reinforced a singular message: Connecticut is owning its identity as the Pizza Capital, and inviting the world to take notice (and take a bite).
Bold Marketing Strategy: NYC Billboard Blitz and Beyond
- NYC Billboard Blitz: Five bold billboards across Manhattan and Brooklyn with slogans like “The nation’s best pizza – not you, New York.” Locations include Times Square, Little Italy, Williamsburg, and more.
- NYC Subway Ads: Digital screens in major subway stations, echoing the campaign’s taunting slogans.
- Digital Ads in Rival Cities: Targeted online ads in Chicago, Detroit, and New Jersey, poking fun at each city’s pizza.
- 1-844-CT-PIZZA Hotline: A toll-free number where pizza lovers and haters alike can call in their opinions. Some of the best voicemails will be used in future social posts!
- BetterPizzaInCT.com: Interactive website for people to weigh in on the pizza debate.
- Pizza Capital Trail Vote: A statewide public vote with over 13,000 votes cast to name Connecticut’s top pizzerias. The top 100 will become a Pizza Trail launching in October 2025.
- Pizza-Themed Events: From fashion shows with pizza-themed sneakers to an attempt to break the Guinness World Record for the largest pizza party in New Haven!
NYC Billboard Blitz
Description: 5 billboards across Manhattan & Brooklyn with provocative slogans (“Not you, New York,” “NYC takes the L,” etc.). Aimed at stirring debate and media attention in New York.
Launched: June 2, 2025.
Locations: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).NYC Subway Liveboards
Description: Digital transit ads in major NYC subway stations echoing the billboard taunts (e.g. 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Launched: June 2025 alongside billboards.
Targets: High-traffic commuter spots in Manhattan & Brooklyn.Digital Ads in Rival Cities
Description: Online/social ads targeting other pizza-famous locales with snarky jabs:
- Chicago – “Need a fork for your slice? Then it’s not pizza.”
- Detroit – “Cheesy. Thick. Pan-baked. That’s not pizza. It’s casserole with confidence.”
- New Jersey – “Jersey knows a real pie when they see one. So you know CT is better.”
Launched: June 2025.
Geofenced: Midwest, NJ.
Goal: Challenge other regions to join the debate and pick a side.1-844-CT-PIZZA Hotline
Description: Toll-free number inviting the public to call and react. Callers hear a cheeky voicemail and messages are recorded for campaign social content.
Launched: June 2025.
Promotion: On billboards and ads; encourages engagement and feedback.BetterPizzaInCT.com Website
Description: Interactive campaign microsite where visitors can “weigh in” on the pizza debate – agree or argue with CT’s claim. QR codes on billboards link here.
Launched: June 2025.
Purpose: Online hub gathering written opinions and tallying public sentiment.Pizza Capital Trail Vote
Description: Statewide public vote to identify Connecticut’s top 100 pizzerias, positioning those eateries as a living “Pizza Trail” attraction. Top 20 vote-getters announced in May. Winners span the state, highlighting pizza diversity in CT.
Voting: Pi Day (3/14/2025) to May 1, 2025.
Votes: Over 13,000.
Tour Launch: October 2025.Top 100 Pizza Trail & Tour
Description: Tourism trail and map connecting the 100 highest-voted pizzerias across Connecticut. Includes media/influencer tours, events, and more.
Launch: Map & materials in Sept 2025.
Event: Oct 1, 2025: Pizza bus tour for press/influencers.Pizza-Themed Events & Collabs
Description: Pizza fashion show, art installations, and an attempt to break the Guinness World Record for the largest pizza party. Engages businesses and the community statewide.
Timeline: Throughout 2025.
Impact: Adds authenticity, buzz, and statewide business engagement.Public Reaction and Media Buzz
- Media Buzz: Over 2,000 news hits including national press, local TV, and late-night TV coverage (like Stephen Colbert).
- Viral Social Media: Hashtags like #CTPizza, heated debates, and playful clapbacks from officials in New York, New Jersey, and Massachusetts.
- Pizza Trail Vote: Over 13,000 votes cast. Top 20 pizzerias include Modern Apizza (#1), Frank Pepe’s (#2), and Sally’s (#3).
- Economic Impact: Local pizzerias report increased foot traffic; food tourism expected to rise when the Pizza Trail opens statewide.
- Engagement: Thousands of phone calls to the pizza hotline and submissions on the website. Community engagement at an all-time high.
Public Pizza Votes Cast
13,225 votes counted in the Pizza Capital Trail poll. Demonstrates strong resident engagement in identifying CT’s top pizzerias.
Top-Ranked Pizzeria
Modern Apizza of New Haven (#1 in public vote). Frank Pepe’s and Sally’s (New Haven) ranked #2 and #3.
Media Mentions (Press/TV)
2,000+ media hits to date. Coverage ranges from local CT press to national outlets and late-night TV.
Social Media Viral Moments
Sept 2024: “Pizza Capital” highway sign goes viral.
June 2025: NYC billboard campaign trends regionally. Officials describe it as “social media exploded.”Hotline & Website Participation
Thousands of phone calls and website submissions. Selected comments to be shared by campaign officials.
Pizza Trail Tourism (Upcoming)
100 pizzerias to be featured on the Connecticut Pizza Trail launching October 2025. Media events scheduled, expecting significant coverage.
Cultural and Economic Implications for Connecticut
The campaign is more than catchy headlines – it’s a branding masterstroke turning Connecticut’s pizza into a core identity marker. Instead of a generic slogan, Connecticut is now known for pizza prowess and local pride. The Pizza Trail encourages culinary tourism, supporting small businesses, and inspiring statewide pride. The debate even challenges New York and Italy, putting Connecticut in the national food spotlight and inviting visitors to see for themselves.w
BISTRO BUDDY's Pizza Wars: Join the Battle!
BISTRO BUDDY is joining the pizza fight! Our Pizza Wars directory lets you:
- Submit your favorite pizza places in Connecticut and beyond.
- Review and rank pizza shops – your voice shapes the leaderboard.
- Vote in a continuous battle for the top spots; the rankings change with every new review and vote.
- Discover the best pizza near you and help crown new champions.
- Join the discussion: Share your hot takes, debate crust and sauce, and be part of a growing community that truly loves pizza.
Ready to join the ultimate pizza showdown? On BISTRO BUDDY
you can be part of the Pizza Wars in two ways: If you own or represent a pizza business, simply select "I am the OWNER" to claim or list your pizzeria and showcase your place in the competition. If you’re passionate about pizza or want to help shape the rankings as a food lover, choose "I am an INFLUENCER" to submit new pizza places, leave reviews, and vote for your favorites. Our platform makes it easy for owners and influencers alike to fuel the rankings—every review, vote, and comment changes the leaderboard in real time. Whether you’re defending your slice or rooting for your favorite, your contribution matters. The battle for pizza supremacy is ongoing—add your voice to the Pizza Battle today on BISTRO BUDDY!Add your favorite pizza to our directory and click INFLUENCER or OWNER, write a review, and cast your vote now on BISTRO BUDDY!
Who Has Been Added So Far to BISTRO BUDDY's Pizza Wars?
Here are the top contestants so far but more getting added shortly.Sources
- Connecticut Office of Tourism: ctvisit.com
- Governor’s Press Release: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: #SorryNotSorry Post
- Daily Voice: dailyvoice.com
- LinkedIn: Connecticut Department of Economic and Community Development
Post is under moderationStream item published successfully. Item will now be visible on your stream. - La campagne touristique 2025 du Connecticut, « Capitale de la pizza des États-Unis », renforce sa suprématie pizza
- 20th Jun, 2025
- Pizza Wars News
Campagne touristique 2025 du Connecticut « Capitale de la pizza des États-Unis »
Le Connecticut a lancé en 2025 une campagne touristique audacieuse qui se proclame « Capitale de la pizza des États-Unis ». Centrée sur la fameuse apizza (pizza style New Haven) de l’État, la campagne déploie des actions marketing audacieuses – de panneaux publicitaires provocateurs à New York jusqu’à une ligne téléphonique dédiée à la pizza – invitant à un débat national sur la région qui sert la meilleure pizza. Ce rapport analyse la stratégie de la campagne, la réaction des médias et du public, les indicateurs d’engagement, ainsi que les implications culturelles et économiques plus larges pour l’image touristique du Connecticut. Les éléments clés et leurs impacts sont résumés ci-dessous dans un format adapté au mobile.
Contexte : Revendiquer le titre de « Capitale de la pizza »
La fierté pizza du Connecticut ne date pas d’hier – elle puise dans des racines culturelles profondes et une histoire récente de rivalités ludiques. En 2024, la députée Rosa DeLauro a proclamé le Connecticut « Capitale de la pizza des États-Unis », et le gouverneur Ned Lamont a validé de nouveaux panneaux d’accueil sur les autoroutes affichant ce titre. L’un de ces panneaux, à la frontière avec New York, accueillait fièrement les automobilistes avec la mention « Maison de la Capitale de la Pizza des États-Unis » – un geste qui a déclenché des réactions immédiates. Le panneau est devenu viral sur les réseaux sociaux, a été moqué par les États voisins, et a même fait l’objet d’un segment sur The Late Show avec Stephen Colbert. Malgré les railleries, les dirigeants du Connecticut ont embrassé la publicité. Ce moment viral a préparé le terrain pour une campagne plus large visant à prouver que la culture pizza du Connecticut est sans égal.
Sur cette lancée, les responsables de l’État ont annoncé le 7 février 2025 une initiative globale pour célébrer la « culture pizza mondialement connue » du Connecticut. Cette initiative mêle gastronomie, mode, art et événements pour renforcer les crédentials pizza de l’État. Parmi les temps forts, une installation artistique de neuf pieds réalisée avec des panneaux routiers (« La sculpture État de la Pizza ») et des sneakers Nike sur le thème de la pizza vendues au profit d’œuvres caritatives. Tous ces efforts véhiculent un message unique : le Connecticut assume pleinement son identité de Capitale de la pizza et invite le monde à s’en rendre compte (et à en croquer).
Stratégie marketing audacieuse : Campagne de panneaux à NYC et plus
- Campagne panneaux à NYC : Cinq panneaux audacieux à Manhattan et Brooklyn avec des slogans tels que « La meilleure pizza du pays – pas vous, New York. » Emplacements : Times Square, Little Italy, Williamsburg, etc.
- Publicités dans le métro new-yorkais : Écrans digitaux dans les grandes stations de métro, reprenant les slogans taquins de la campagne.
- Publicités numériques dans les villes rivales : Annonces ciblées en ligne à Chicago, Detroit et New Jersey, se moquant des pizzas locales.
- Hotline 1-844-CT-PIZZA : Numéro gratuit où les amateurs comme les détracteurs de pizza peuvent appeler pour donner leur avis. Les meilleurs messages vocaux seront utilisés dans les futures publications sociales !
- BetterPizzaInCT.com : Site web interactif où le public peut participer au débat sur la pizza.
- Vote pour le Circuit Capitale de la Pizza : Vote public à l’échelle de l’État avec plus de 13 000 votes pour désigner les meilleures pizzerias du Connecticut. Les 100 meilleures formeront un Circuit Pizza lancé en octobre 2025.
- Événements sur le thème de la pizza : Défilés de mode avec sneakers pizza, tentative de record Guinness pour la plus grande fête pizza à New Haven !
Campagne panneaux NYC
Description : 5 panneaux à Manhattan & Brooklyn avec slogans provocateurs (« Pas vous, New York », « NYC prend la défaite », etc.). Objectif : susciter débat et couverture médiatique à New York.
Lancement : 2 juin 2025.
Emplacements : Times Square, 9ème Ave & 40ème, Mott St., 6ème Ave, Williamsburg (Brooklyn).Publicités numériques dans le métro NYC
Description : Publicités digitales dans les principales stations du métro de NYC reprenant les taquineries des panneaux (ex. 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Lancement : Juin 2025 en même temps que les panneaux.
Cibles : Points de passage très fréquentés à Manhattan & Brooklyn.Publicités numériques dans les villes rivales
Description : Annonces en ligne/réseaux sociaux visant d’autres villes célèbres pour leur pizza avec des piques amusantes :
- Chicago – « Besoin d’une fourchette pour ta part ? Ce n’est pas une pizza. »
- Détroit – « Fromageux. Épais. Cuit en plat. Ce n’est pas une pizza. C’est un gratin avec confiance. »
- New Jersey – « Jersey reconnaît une vraie pizza quand il en voit une. Alors tu sais que CT est meilleur. »
Lancement : Juin 2025.
Zone géographique : Midwest, NJ.
Objectif : Défier d’autres régions à rejoindre le débat et choisir un camp.Hotline 1-844-CT-PIZZA
Description : Numéro gratuit invitant le public à appeler et réagir. Les appelants entendent un message vocal taquin et leurs messages sont enregistrés pour du contenu social.
Lancement : Juin 2025.
Promotion : Sur panneaux et annonces ; encourage l’engagement et le retour d’opinion.Site BetterPizzaInCT.com
Description : Microsite interactif de campagne où les visiteurs peuvent s’exprimer sur le débat pizza – soutenir ou contester la revendication du CT. Des QR codes sur les panneaux renvoient ici.
Lancement : Juin 2025.
Objectif : Hub en ligne recueillant opinions écrites et mesurant le sentiment public.Vote pour le Circuit Capitale de la Pizza
Description : Vote public à l’échelle de l’État pour identifier les 100 meilleures pizzerias du Connecticut, formant un « Circuit Pizza » vivant. Top 20 annoncé en mai. Les gagnants couvrent tout l’État, illustrant la diversité pizza du CT.
Vote : Jour Pi (14/03/2025) au 1er mai 2025.
Votes : Plus de 13 000.
Lancement du circuit : Octobre 2025.Top 100 Circuit & Tour Pizza
Description : Circuit touristique et carte reliant les 100 pizzerias les mieux notées du Connecticut. Comprend tournées médias/influenceurs, événements, etc.
Lancement : Carte & matériel en sept. 2025.
Événement : 1er oct. 2025 : tournée en bus pizza pour presse/influenceurs.Événements & collaborations sur le thème pizza
Description : Défilé de mode pizza, installations artistiques, tentative de record Guinness de la plus grande fête pizza. Mobilisation des entreprises et communautés de l’État.
Durée : Tout au long de 2025.
Impact : Apporte authenticité, buzz et mobilisation économique locale.Réaction publique et buzz médiatique
- Buzz médias : Plus de 2 000 retombées presse incluant presse nationale, TV locale, et émissions tardives (ex. Stephen Colbert).
- Viralité sur les réseaux : Hashtags comme #CTPizza, débats enflammés, répliques amusantes d’officiels de New York, New Jersey et Massachusetts.
- Vote Circuit Pizza : Plus de 13 000 votes. Top 20 pizzerias : Modern Apizza (#1), Frank Pepe’s (#2), Sally’s (#3).
- Impact économique : Affluence accrue dans les pizzerias locales ; tourisme culinaire en hausse attendu avec l’ouverture du Circuit Pizza.
- Engagement : Des milliers d’appels à la hotline et de contributions sur le site. Engagement communautaire au plus haut.
Votes publics pour la pizza
13 225 votes comptabilisés pour le sondage du Circuit Capitale de la Pizza. Montre un fort engagement local pour désigner les meilleures pizzerias du CT.
Pizzeria la mieux classée
Modern Apizza de New Haven (#1 au vote public). Frank Pepe’s et Sally’s (New Haven) respectivement #2 et #3.
Mentions médias (presse/TV)
Plus de 2 000 retombées à ce jour. Couverture allant de la presse locale CT aux médias nationaux et émissions TV tardives.
Moments viraux sur les réseaux
Sept 2024 : panneau « Capitale de la Pizza » viral sur autoroute.
Juin 2025 : campagne panneaux NYC tendance régionale. Officiels : « explosion sur les réseaux sociaux ».Participation hotline & site
Des milliers d’appels et de contributions sur le site. Sélection de commentaires diffusés par les responsables de campagne.
Tourisme Circuit Pizza (à venir)
100 pizzerias seront mises en avant sur le Circuit Pizza Connecticut en octobre 2025. Événements médias prévus, couverture importante attendue.
Implications culturelles et économiques pour le Connecticut
La campagne va au-delà des slogans accrocheurs – c’est un coup de maître en matière de branding, transformant la pizza en un marqueur identitaire fort pour le Connecticut. Plutôt qu’un simple slogan générique, le Connecticut est désormais reconnu pour son savoir-faire pizza et sa fierté locale. Le Circuit Pizza encourage le tourisme culinaire, soutient les petites entreprises et stimule la fierté d’État. Le débat défie même New York et l’Italie, plaçant le Connecticut sous les projecteurs gastronomiques nationaux et invitant les visiteurs à venir juger par eux-mêmes.
Les Guerres de Pizza de BISTRO BUDDY : Rejoignez la bataille !
BISTRO BUDDY entre dans la lutte pizza ! Notre annuaire Pizza Wars vous permet :
- De soumettre vos pizzerias préférées du Connecticut et d’ailleurs.
- De noter et classer les pizzerias – votre voix influence le classement.
- De voter dans une bataille continue pour les meilleures places ; les classements évoluent à chaque nouvel avis et vote.
- De découvrir la meilleure pizza près de chez vous et aider à couronner de nouveaux champions.
- De participer à la discussion : partagez vos avis, débattez sur la pâte et la sauce, et faites partie d’une communauté grandissante qui aime vraiment la pizza.
Prêt à rejoindre l’ultime confrontation pizza ? Sur BISTRO BUDDY
vous pouvez participer aux Guerres de Pizza de deux façons : si vous êtes propriétaire ou représentant d’une pizzeria, sélectionnez simplement « JE SUIS PROPRIÉTAIRE » pour revendiquer ou inscrire votre établissement et montrer votre place dans la compétition. Si vous êtes passionné de pizza ou souhaitez influencer les classements en tant qu’amateur, choisissez « JE SUIS INFLUENCEUR » pour soumettre de nouvelles pizzerias, laisser des avis et voter pour vos favorites. Notre plateforme facilite la participation des propriétaires comme des influenceurs : chaque avis, vote et commentaire modifie en temps réel le classement. Que vous défendiez votre part ou souteniez votre pizza favorite, votre voix compte. La bataille pour la suprématie pizza continue – ajoutez la vôtre dès aujourd’hui sur BISTRO BUDDY !Ajoutez votre pizza favorite à notre annuaire et cliquez sur INFLUENCEUR ou PROPRIÉTAIRE, rédigez un avis et votez dès maintenant sur BISTRO BUDDY !
Qui a déjà rejoint les Guerres de Pizza de BISTRO BUDDY ?
Voici les meilleurs concurrents à ce jour, d’autres arrivent bientôt.Sources
- Office du tourisme du Connecticut : ctvisit.com
- Communiqué du Gouverneur : portal.ct.gov
- Middletown Press : middletownpress.com
- WFSB News : wfsb.com
- WSHU Public Radio : wshu.org
- Instagram : Post #SorryNotSorry
- Daily Voice : dailyvoice.com
- LinkedIn : Département du développement économique et communautaire du Connecticut
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign Doubles Down on Pizza Supremacy
- 4th Jun, 2025
- Pizza Wars News
Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign
Connecticut has launched an audacious tourism campaign in 2025 declaring itself the “Pizza Capital of the United States.” Centered on the state’s renowned apizza (New Haven-style pizza), the campaign deploys bold marketing stunts – from cheeky billboards in New York City to a pizza hotline – inviting a national debate over which region truly serves the best pie. This report examines the campaign’s strategy, the media and public response, engagement metrics, and the broader cultural and economic implications for Connecticut’s tourism branding. Key elements and impacts are summarized below in a mobile-friendly format.
Background: Laying Claim to the ‘Pizza Capital’ Title
Connecticut’s pizza pride didn’t emerge overnight – it has deep cultural roots and a recent history of playful one-upmanship. In 2024, Congresswoman Rosa DeLauro proclaimed Connecticut the “Pizza Capital of the United States,” and Governor Ned Lamont approved new highway welcome signs touting the title. One such sign at the New York border proudly greeted drivers with “Home of the Pizza Capital of the U.S.” – a move that sparked immediate reactions. The sign went viral on social media, drew mockery from neighboring states, and even earned a segment on The Late Show with Stephen Colbert. Despite the jeers, Connecticut’s leaders embraced the buzz. The viral moment set the stage for a larger campaign to prove that Connecticut’s pizza culture is second to none.
Building on that momentum, state officials announced a comprehensive initiative on Feb. 7, 2025, to celebrate Connecticut’s “world-famous pizza culture.” This initiative blended food, fashion, art, and events to bolster Connecticut’s pizza credentials. Highlights included a nine-foot art installation made of highway signs (“The Pizza State” sculpture) and pizza-themed Nike sneakers for charity. All of these efforts reinforced a singular message: Connecticut is owning its identity as the Pizza Capital, and inviting the world to take notice (and take a bite).
Bold Marketing Strategy: NYC Billboard Blitz and Beyond
- NYC Billboard Blitz: Five bold billboards across Manhattan and Brooklyn with slogans like “The nation’s best pizza – not you, New York.” Locations include Times Square, Little Italy, Williamsburg, and more.
- NYC Subway Ads: Digital screens in major subway stations, echoing the campaign’s taunting slogans.
- Digital Ads in Rival Cities: Targeted online ads in Chicago, Detroit, and New Jersey, poking fun at each city’s pizza.
- 1-844-CT-PIZZA Hotline: A toll-free number where pizza lovers and haters alike can call in their opinions. Some of the best voicemails will be used in future social posts!
- BetterPizzaInCT.com: Interactive website for people to weigh in on the pizza debate.
- Pizza Capital Trail Vote: A statewide public vote with over 13,000 votes cast to name Connecticut’s top pizzerias. The top 100 will become a Pizza Trail launching in October 2025.
- Pizza-Themed Events: From fashion shows with pizza-themed sneakers to an attempt to break the Guinness World Record for the largest pizza party in New Haven!
NYC Billboard Blitz
Description: 5 billboards across Manhattan & Brooklyn with provocative slogans (“Not you, New York,” “NYC takes the L,” etc.). Aimed at stirring debate and media attention in New York.
Launched: June 2, 2025.
Locations: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).NYC Subway Liveboards
Description: Digital transit ads in major NYC subway stations echoing the billboard taunts (e.g. 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Launched: June 2025 alongside billboards.
Targets: High-traffic commuter spots in Manhattan & Brooklyn.Digital Ads in Rival Cities
Description: Online/social ads targeting other pizza-famous locales with snarky jabs:
- Chicago – “Need a fork for your slice? Then it’s not pizza.”
- Detroit – “Cheesy. Thick. Pan-baked. That’s not pizza. It’s casserole with confidence.”
- New Jersey – “Jersey knows a real pie when they see one. So you know CT is better.”
Launched: June 2025.
Geofenced: Midwest, NJ.
Goal: Challenge other regions to join the debate and pick a side.1-844-CT-PIZZA Hotline
Description: Toll-free number inviting the public to call and react. Callers hear a cheeky voicemail and messages are recorded for campaign social content.
Launched: June 2025.
Promotion: On billboards and ads; encourages engagement and feedback.BetterPizzaInCT.com Website
Description: Interactive campaign microsite where visitors can “weigh in” on the pizza debate – agree or argue with CT’s claim. QR codes on billboards link here.
Launched: June 2025.
Purpose: Online hub gathering written opinions and tallying public sentiment.Pizza Capital Trail Vote
Description: Statewide public vote to identify Connecticut’s top 100 pizzerias, positioning those eateries as a living “Pizza Trail” attraction. Top 20 vote-getters announced in May. Winners span the state, highlighting pizza diversity in CT.
Voting: Pi Day (3/14/2025) to May 1, 2025.
Votes: Over 13,000.
Tour Launch: October 2025.Top 100 Pizza Trail & Tour
Description: Tourism trail and map connecting the 100 highest-voted pizzerias across Connecticut. Includes media/influencer tours, events, and more.
Launch: Map & materials in Sept 2025.
Event: Oct 1, 2025: Pizza bus tour for press/influencers.Pizza-Themed Events & Collabs
Description: Pizza fashion show, art installations, and an attempt to break the Guinness World Record for the largest pizza party. Engages businesses and the community statewide.
Timeline: Throughout 2025.
Impact: Adds authenticity, buzz, and statewide business engagement.Public Reaction and Media Buzz
- Media Buzz: Over 2,000 news hits including national press, local TV, and late-night TV coverage (like Stephen Colbert).
- Viral Social Media: Hashtags like #CTPizza, heated debates, and playful clapbacks from officials in New York, New Jersey, and Massachusetts.
- Pizza Trail Vote: Over 13,000 votes cast. Top 20 pizzerias include Modern Apizza (#1), Frank Pepe’s (#2), and Sally’s (#3).
- Economic Impact: Local pizzerias report increased foot traffic; food tourism expected to rise when the Pizza Trail opens statewide.
- Engagement: Thousands of phone calls to the pizza hotline and submissions on the website. Community engagement at an all-time high.
Public Pizza Votes Cast
13,225 votes counted in the Pizza Capital Trail poll. Demonstrates strong resident engagement in identifying CT’s top pizzerias.
Top-Ranked Pizzeria
Modern Apizza of New Haven (#1 in public vote). Frank Pepe’s and Sally’s (New Haven) ranked #2 and #3.
Media Mentions (Press/TV)
2,000+ media hits to date. Coverage ranges from local CT press to national outlets and late-night TV.
Social Media Viral Moments
Sept 2024: “Pizza Capital” highway sign goes viral.
June 2025: NYC billboard campaign trends regionally. Officials describe it as “social media exploded.”Hotline & Website Participation
Thousands of phone calls and website submissions. Selected comments to be shared by campaign officials.
Pizza Trail Tourism (Upcoming)
100 pizzerias to be featured on the Connecticut Pizza Trail launching October 2025. Media events scheduled, expecting significant coverage.
Cultural and Economic Implications for Connecticut
The campaign is more than catchy headlines – it’s a branding masterstroke turning Connecticut’s pizza into a core identity marker. Instead of a generic slogan, Connecticut is now known for pizza prowess and local pride. The Pizza Trail encourages culinary tourism, supporting small businesses, and inspiring statewide pride. The debate even challenges New York and Italy, putting Connecticut in the national food spotlight and inviting visitors to see for themselves.w
BISTRO BUDDY's Pizza Wars: Join the Battle!
BISTRO BUDDY is joining the pizza fight! Our Pizza Wars directory lets you:
- Submit your favorite pizza places in Connecticut and beyond.
- Review and rank pizza shops – your voice shapes the leaderboard.
- Vote in a continuous battle for the top spots; the rankings change with every new review and vote.
- Discover the best pizza near you and help crown new champions.
- Join the discussion: Share your hot takes, debate crust and sauce, and be part of a growing community that truly loves pizza.
Ready to join the ultimate pizza showdown? On BISTRO BUDDY
you can be part of the Pizza Wars in two ways: If you own or represent a pizza business, simply select "I am the OWNER" to claim or list your pizzeria and showcase your place in the competition. If you’re passionate about pizza or want to help shape the rankings as a food lover, choose "I am an INFLUENCER" to submit new pizza places, leave reviews, and vote for your favorites. Our platform makes it easy for owners and influencers alike to fuel the rankings—every review, vote, and comment changes the leaderboard in real time. Whether you’re defending your slice or rooting for your favorite, your contribution matters. The battle for pizza supremacy is ongoing—add your voice to the Pizza Battle today on BISTRO BUDDY!Add your favorite pizza to our directory and click INFLUENCER or OWNER, write a review, and cast your vote now on BISTRO BUDDY!
Who Has Been Added So Far to BISTRO BUDDY's Pizza Wars?
Here are the top contestants so far but more getting added shortly.Sources
- Connecticut Office of Tourism: ctvisit.com
- Governor’s Press Release: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: #SorryNotSorry Post
- Daily Voice: dailyvoice.com
- LinkedIn: Connecticut Department of Economic and Community Development
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign Doubles Down on Pizza Supremacy
- 4th Jun, 2025
- Pizza Wars News
Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign
Connecticut has launched an audacious tourism campaign in 2025 declaring itself the “Pizza Capital of the United States.” Centered on the state’s renowned apizza (New Haven-style pizza), the campaign deploys bold marketing stunts – from cheeky billboards in New York City to a pizza hotline – inviting a national debate over which region truly serves the best pie. This report examines the campaign’s strategy, the media and public response, engagement metrics, and the broader cultural and economic implications for Connecticut’s tourism branding. Key elements and impacts are summarized below in a mobile-friendly format.
Background: Laying Claim to the ‘Pizza Capital’ Title
Connecticut’s pizza pride didn’t emerge overnight – it has deep cultural roots and a recent history of playful one-upmanship. In 2024, Congresswoman Rosa DeLauro proclaimed Connecticut the “Pizza Capital of the United States,” and Governor Ned Lamont approved new highway welcome signs touting the title. One such sign at the New York border proudly greeted drivers with “Home of the Pizza Capital of the U.S.” – a move that sparked immediate reactions. The sign went viral on social media, drew mockery from neighboring states, and even earned a segment on The Late Show with Stephen Colbert. Despite the jeers, Connecticut’s leaders embraced the buzz. The viral moment set the stage for a larger campaign to prove that Connecticut’s pizza culture is second to none.
Building on that momentum, state officials announced a comprehensive initiative on Feb. 7, 2025, to celebrate Connecticut’s “world-famous pizza culture.” This initiative blended food, fashion, art, and events to bolster Connecticut’s pizza credentials. Highlights included a nine-foot art installation made of highway signs (“The Pizza State” sculpture) and pizza-themed Nike sneakers for charity. All of these efforts reinforced a singular message: Connecticut is owning its identity as the Pizza Capital, and inviting the world to take notice (and take a bite).
Bold Marketing Strategy: NYC Billboard Blitz and Beyond
- NYC Billboard Blitz: Five bold billboards across Manhattan and Brooklyn with slogans like “The nation’s best pizza – not you, New York.” Locations include Times Square, Little Italy, Williamsburg, and more.
- NYC Subway Ads: Digital screens in major subway stations, echoing the campaign’s taunting slogans.
- Digital Ads in Rival Cities: Targeted online ads in Chicago, Detroit, and New Jersey, poking fun at each city’s pizza.
- 1-844-CT-PIZZA Hotline: A toll-free number where pizza lovers and haters alike can call in their opinions. Some of the best voicemails will be used in future social posts!
- BetterPizzaInCT.com: Interactive website for people to weigh in on the pizza debate.
- Pizza Capital Trail Vote: A statewide public vote with over 13,000 votes cast to name Connecticut’s top pizzerias. The top 100 will become a Pizza Trail launching in October 2025.
- Pizza-Themed Events: From fashion shows with pizza-themed sneakers to an attempt to break the Guinness World Record for the largest pizza party in New Haven!
NYC Billboard Blitz
Description: 5 billboards across Manhattan & Brooklyn with provocative slogans (“Not you, New York,” “NYC takes the L,” etc.). Aimed at stirring debate and media attention in New York.
Launched: June 2, 2025.
Locations: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).NYC Subway Liveboards
Description: Digital transit ads in major NYC subway stations echoing the billboard taunts (e.g. 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Launched: June 2025 alongside billboards.
Targets: High-traffic commuter spots in Manhattan & Brooklyn.Digital Ads in Rival Cities
Description: Online/social ads targeting other pizza-famous locales with snarky jabs:
- Chicago – “Need a fork for your slice? Then it’s not pizza.”
- Detroit – “Cheesy. Thick. Pan-baked. That’s not pizza. It’s casserole with confidence.”
- New Jersey – “Jersey knows a real pie when they see one. So you know CT is better.”
Launched: June 2025.
Geofenced: Midwest, NJ.
Goal: Challenge other regions to join the debate and pick a side.1-844-CT-PIZZA Hotline
Description: Toll-free number inviting the public to call and react. Callers hear a cheeky voicemail and messages are recorded for campaign social content.
Launched: June 2025.
Promotion: On billboards and ads; encourages engagement and feedback.BetterPizzaInCT.com Website
Description: Interactive campaign microsite where visitors can “weigh in” on the pizza debate – agree or argue with CT’s claim. QR codes on billboards link here.
Launched: June 2025.
Purpose: Online hub gathering written opinions and tallying public sentiment.Pizza Capital Trail Vote
Description: Statewide public vote to identify Connecticut’s top 100 pizzerias, positioning those eateries as a living “Pizza Trail” attraction. Top 20 vote-getters announced in May. Winners span the state, highlighting pizza diversity in CT.
Voting: Pi Day (3/14/2025) to May 1, 2025.
Votes: Over 13,000.
Tour Launch: October 2025.Top 100 Pizza Trail & Tour
Description: Tourism trail and map connecting the 100 highest-voted pizzerias across Connecticut. Includes media/influencer tours, events, and more.
Launch: Map & materials in Sept 2025.
Event: Oct 1, 2025: Pizza bus tour for press/influencers.Pizza-Themed Events & Collabs
Description: Pizza fashion show, art installations, and an attempt to break the Guinness World Record for the largest pizza party. Engages businesses and the community statewide.
Timeline: Throughout 2025.
Impact: Adds authenticity, buzz, and statewide business engagement.Public Reaction and Media Buzz
- Media Buzz: Over 2,000 news hits including national press, local TV, and late-night TV coverage (like Stephen Colbert).
- Viral Social Media: Hashtags like #CTPizza, heated debates, and playful clapbacks from officials in New York, New Jersey, and Massachusetts.
- Pizza Trail Vote: Over 13,000 votes cast. Top 20 pizzerias include Modern Apizza (#1), Frank Pepe’s (#2), and Sally’s (#3).
- Economic Impact: Local pizzerias report increased foot traffic; food tourism expected to rise when the Pizza Trail opens statewide.
- Engagement: Thousands of phone calls to the pizza hotline and submissions on the website. Community engagement at an all-time high.
Public Pizza Votes Cast
13,225 votes counted in the Pizza Capital Trail poll. Demonstrates strong resident engagement in identifying CT’s top pizzerias.
Top-Ranked Pizzeria
Modern Apizza of New Haven (#1 in public vote). Frank Pepe’s and Sally’s (New Haven) ranked #2 and #3.
Media Mentions (Press/TV)
2,000+ media hits to date. Coverage ranges from local CT press to national outlets and late-night TV.
Social Media Viral Moments
Sept 2024: “Pizza Capital” highway sign goes viral.
June 2025: NYC billboard campaign trends regionally. Officials describe it as “social media exploded.”Hotline & Website Participation
Thousands of phone calls and website submissions. Selected comments to be shared by campaign officials.
Pizza Trail Tourism (Upcoming)
100 pizzerias to be featured on the Connecticut Pizza Trail launching October 2025. Media events scheduled, expecting significant coverage.
Cultural and Economic Implications for Connecticut
The campaign is more than catchy headlines – it’s a branding masterstroke turning Connecticut’s pizza into a core identity marker. Instead of a generic slogan, Connecticut is now known for pizza prowess and local pride. The Pizza Trail encourages culinary tourism, supporting small businesses, and inspiring statewide pride. The debate even challenges New York and Italy, putting Connecticut in the national food spotlight and inviting visitors to see for themselves.w
BISTRO BUDDY's Pizza Wars: Join the Battle!
BISTRO BUDDY is joining the pizza fight! Our Pizza Wars directory lets you:
- Submit your favorite pizza places in Connecticut and beyond.
- Review and rank pizza shops – your voice shapes the leaderboard.
- Vote in a continuous battle for the top spots; the rankings change with every new review and vote.
- Discover the best pizza near you and help crown new champions.
- Join the discussion: Share your hot takes, debate crust and sauce, and be part of a growing community that truly loves pizza.
Ready to join the ultimate pizza showdown? On BISTRO BUDDY
you can be part of the Pizza Wars in two ways: If you own or represent a pizza business, simply select "I am the OWNER" to claim or list your pizzeria and showcase your place in the competition. If you’re passionate about pizza or want to help shape the rankings as a food lover, choose "I am an INFLUENCER" to submit new pizza places, leave reviews, and vote for your favorites. Our platform makes it easy for owners and influencers alike to fuel the rankings—every review, vote, and comment changes the leaderboard in real time. Whether you’re defending your slice or rooting for your favorite, your contribution matters. The battle for pizza supremacy is ongoing—add your voice to the Pizza Battle today on BISTRO BUDDY!Add your favorite pizza to our directory and click INFLUENCER or OWNER, write a review, and cast your vote now on BISTRO BUDDY!
Who Has Been Added So Far to BISTRO BUDDY's Pizza Wars?
Here are the top contestants so far but more getting added shortly.Sources
- Connecticut Office of Tourism: ctvisit.com
- Governor’s Press Release: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: #SorryNotSorry Post
- Daily Voice: dailyvoice.com
- LinkedIn: Connecticut Department of Economic and Community Development
Post is under moderationStream item published successfully. Item will now be visible on your stream. - La campaña turística 2025 de Connecticut, “Capital de la Pizza de EE.UU.”, refuerza su supremacía en pizza
- 20th Jun, 2025
- About
Campaña turística 2025 de Connecticut “Capital de la Pizza de EE.UU.”
Connecticut ha lanzado en 2025 una audaz campaña turística que se proclama “Capital de la Pizza de los Estados Unidos”. Centrada en la reconocida apizza del estado (pizza estilo New Haven), la campaña utiliza acciones de marketing atrevidas – desde carteles publicitarios provocativos en Nueva York hasta una línea telefónica dedicada a la pizza – invitando a un debate nacional sobre qué región realmente sirve la mejor pizza. Este informe examina la estrategia de la campaña, la respuesta de los medios y del público, métricas de participación y las implicaciones culturales y económicas más amplias para la imagen turística de Connecticut. Los elementos clave y su impacto se resumen a continuación en un formato optimizado para móvil.
Antecedentes: Reclamar el título de ‘Capital de la Pizza’
El orgullo por la pizza en Connecticut no surgió de la noche a la mañana – tiene profundas raíces culturales y una historia reciente de rivalidades amistosas. En 2024, la congresista Rosa DeLauro proclamó a Connecticut “Capital de la Pizza de Estados Unidos”, y el gobernador Ned Lamont aprobó nuevas señales de bienvenida en las carreteras con este título. Una de estas señales, en la frontera con Nueva York, saludaba a los conductores con orgullo diciendo “Hogar de la Capital de la Pizza de EE.UU.” – un movimiento que provocó reacciones inmediatas. La señal se volvió viral en redes sociales, atrajo burlas de estados vecinos e incluso fue tema en The Late Show con Stephen Colbert. A pesar de las burlas, los líderes de Connecticut aceptaron el revuelo. Este momento viral sentó las bases para una campaña más grande para demostrar que la cultura pizza de Connecticut es insuperable.
A partir de ese impulso, los funcionarios estatales anunciaron el 7 de febrero de 2025 una iniciativa integral para celebrar la “cultura mundialmente famosa de la pizza” de Connecticut. Esta iniciativa combinó gastronomía, moda, arte y eventos para fortalecer la reputación pizza del estado. Destacados incluyeron una instalación artística de nueve pies hecha con señales de carretera (“La Escultura Estado de la Pizza”) y zapatillas Nike temáticas de pizza para caridad. Todos estos esfuerzos reforzaron un mensaje singular: Connecticut se apropia de su identidad como la Capital de la Pizza e invita al mundo a notarlo (y a probarla).
Estrategia de marketing audaz: campaña de carteles en NYC y más
- Campaña de carteles en NYC: Cinco carteles audaces en Manhattan y Brooklyn con lemas como “La mejor pizza del país – no eres tú, Nueva York.” Ubicaciones: Times Square, Little Italy, Williamsburg, entre otros.
- Publicidad en el metro de NYC: Pantallas digitales en las principales estaciones de metro con los lemas burlones de la campaña.
- Anuncios digitales en ciudades rivales: Anuncios online dirigidos a Chicago, Detroit y Nueva Jersey, mofándose de la pizza local.
- Línea gratuita 1-844-CT-PIZZA: Número donde amantes y detractores de la pizza pueden llamar para dar su opinión. ¡Algunos de los mejores mensajes se usarán en futuras publicaciones sociales!
- BetterPizzaInCT.com: Sitio web interactivo para que el público participe en el debate de la pizza.
- Votación de la Ruta Capital de la Pizza: Votación pública estatal con más de 13,000 votos para nombrar las mejores pizzerías de Connecticut. Las 100 mejores formarán una ruta de pizza que se lanzará en octubre de 2025.
- Eventos temáticos de pizza: Desfiles de moda con zapatillas temáticas de pizza, e intento de batir el Récord Guinness de la fiesta de pizza más grande en New Haven.
Campaña de carteles en NYC
Descripción: 5 carteles en Manhattan y Brooklyn con lemas provocativos (“No tú, Nueva York”, “NYC pierde”, etc.). Dirigidos a provocar debate y atención mediática en Nueva York.
Lanzamiento: 2 de junio de 2025.
Ubicaciones: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).Publicidad en el metro de NYC
Descripción: Anuncios digitales en estaciones principales de metro de NYC que reflejan los lemas burlones de los carteles (p.ej., 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Lanzamiento: Junio 2025 junto con los carteles.
Objetivos: Zonas con alto tránsito en Manhattan y Brooklyn.Anuncios digitales en ciudades rivales
Descripción: Anuncios en línea/redes sociales apuntando a otras ciudades famosas por su pizza con bromas sarcásticas:
- Chicago – “¿Necesitas tenedor para tu porción? Entonces no es pizza.”
- Detroit – “Queso. Gruesa. Al horno en molde. Eso no es pizza. Es una cazuela con actitud.”
- Nueva Jersey – “Jersey reconoce una pizza real cuando la ve. Así que sabes que Connecticut es mejor.”
Lanzamiento: Junio 2025.
Área geográfica: Medio Oeste, NJ.
Objetivo: Invitar a otras regiones a participar en el debate y elegir un bando.Línea gratuita 1-844-CT-PIZZA
Descripción: Número gratuito invitando al público a llamar y dar su opinión. Los llamantes escuchan un mensaje divertido y sus grabaciones se usan para contenido social de la campaña.
Lanzamiento: Junio 2025.
Promoción: En carteles y anuncios; fomenta la participación y retroalimentación.Sitio BetterPizzaInCT.com
Descripción: Micrositio interactivo donde visitantes pueden opinar sobre el debate de la pizza – apoyar o contradecir la afirmación de CT. Códigos QR en carteles llevan a este sitio.
Lanzamiento: Junio 2025.
Propósito: Centro online para recolectar opiniones escritas y medir el sentir público.Votación Ruta Capital de la Pizza
Descripción: Votación pública estatal para identificar las 100 mejores pizzerías de Connecticut, creando una atracción turística “Ruta de la Pizza”. Top 20 anunciados en mayo. Los ganadores representan toda la diversidad pizza del estado.
Votación: Día Pi (14/03/2025) al 1 de mayo 2025.
Votos: Más de 13,000.
Lanzamiento Ruta: Octubre 2025.Top 100 Ruta y Tour de Pizza
Descripción: Ruta turística y mapa que conecta las 100 pizzerías con más votos en Connecticut. Incluye tours para medios e influencers, eventos y más.
Lanzamiento: Materiales y mapa en septiembre 2025.
Evento: 1 de octubre 2025: tour en bus para prensa e influencers.Eventos y colaboraciones temáticas de pizza
Descripción: Desfile de moda pizza, instalaciones artísticas e intento de récord Guinness para la mayor fiesta de pizza. Involucra empresas y comunidades en todo el estado.
Duración: Durante todo 2025.
Impacto: Aporta autenticidad, atención mediática y compromiso empresarial estatal.Reacción pública y repercusión mediática
- Repercusión mediática: Más de 2,000 apariciones en prensa nacional, televisión local y programas nocturnos (como Stephen Colbert).
- Viralidad en redes sociales: Hashtags como #CTPizza, debates intensos y respuestas juguetonas de oficiales en Nueva York, Nueva Jersey y Massachusetts.
- Voto Ruta de la Pizza: Más de 13,000 votos emitidos. Top 20 incluye Modern Apizza (#1), Frank Pepe’s (#2), y Sally’s (#3).
- Impacto económico: Mayor afluencia en pizzerías locales; se espera incremento del turismo gastronómico con la apertura de la Ruta.
- Participación: Miles de llamadas a la línea telefónica y contribuciones en la web. La participación comunitaria alcanza niveles récord.
Votos públicos emitidos
13,225 votos contabilizados en la encuesta de la Ruta Capital de la Pizza. Demuestra un fuerte compromiso de los residentes para identificar las mejores pizzerías de CT.
Pizzería mejor clasificada
Modern Apizza de New Haven (#1 en votos públicos). Frank Pepe’s y Sally’s (New Haven) en posiciones #2 y #3.
Menciones en medios (prensa/TV)
Más de 2,000 menciones hasta la fecha. Cobertura desde prensa local CT hasta medios nacionales y programas nocturnos.
Momentos virales en redes sociales
Sept 2024: Señal “Capital de la Pizza” viral en carretera.
Junio 2025: campaña de carteles en NYC con tendencia regional. Oficiales indican “explosión en redes sociales”.Participación en línea y línea telefónica
Miles de llamadas y envíos web. Comentarios seleccionados compartidos por los organizadores.
Turismo Ruta de la Pizza (próximo)
100 pizzerías destacadas en la Ruta de la Pizza de Connecticut que se lanza en octubre 2025. Eventos mediáticos planificados, se espera amplia cobertura.
Implicaciones culturales y económicas para Connecticut
La campaña es más que titulares llamativos – es una obra maestra de marca que convierte la pizza en un marcador clave de identidad para Connecticut. En lugar de un eslogan genérico, Connecticut es ahora reconocido por su dominio en pizza y orgullo local. La Ruta de la Pizza fomenta el turismo culinario, apoya a pequeños negocios e inspira orgullo estatal. El debate incluso reta a Nueva York e Italia, poniendo a Connecticut en el foco nacional gastronómico e invitando a visitantes a comprobarlo por sí mismos.
Guerras de Pizza de BISTRO BUDDY: ¡Únete a la batalla!
BISTRO BUDDY se une a la lucha por la pizza. Nuestro directorio Pizza Wars te permite:
- Enviar tus pizzerías favoritas de Connecticut y más allá.
- Reseñar y clasificar pizzerías – tu voz influye en la tabla de clasificación.
- Votar en una batalla continua por los primeros lugares; el ranking cambia con cada reseña y voto.
- Descubrir la mejor pizza cerca de ti y ayudar a coronar nuevos campeones.
- Participar en la conversación: Comparte tus opiniones, debate sobre la masa y salsa, y forma parte de una comunidad apasionada por la pizza.
¿Listo para la gran batalla de pizza? En BISTRO BUDDY
puedes participar en las Guerras de Pizza de dos formas: si eres propietario o representante de una pizzería, simplemente selecciona “SOY EL PROPIETARIO” para reclamar o añadir tu pizzería y mostrar tu lugar en la competición. Si eres un amante de la pizza o quieres influir en los rankings como influencer, elige “SOY INFLUENCER” para enviar nuevas pizzerías, dejar reseñas y votar por tus favoritas. Nuestra plataforma facilita que tanto propietarios como influencers impulsen los rankings: cada reseña, voto y comentario cambia la tabla en tiempo real. Ya sea defendiendo tu porción o apoyando a tu favorita, tu aporte cuenta. La batalla por la supremacía de la pizza continúa – ¡súmate hoy a la Pizza Battle en BISTRO BUDDY!Añade tu pizza favorita a nuestro directorio y haz clic en INFLUENCER o PROPIETARIO, escribe una reseña y vota ahora en BISTRO BUDDY!
¿Quién ya se unió a las Guerras de Pizza de BISTRO BUDDY?
Aquí están los principales concursantes hasta ahora, y más se agregarán pronto.Fuentes
- Oficina de Turismo de Connecticut: ctvisit.com
- Comunicado del Gobernador: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: #SorryNotSorry Post
- Daily Voice: dailyvoice.com
- LinkedIn: Departamento de Desarrollo Económico y Comunitario de Connecticut
Post is under moderationStream item published successfully. Item will now be visible on your stream. - La campagne touristique 2025 du Connecticut, « Capitale de la pizza des États-Unis », renforce sa suprématie pizza
- 20th Jun, 2025
- Pizza Wars News
Campagne touristique 2025 du Connecticut « Capitale de la pizza des États-Unis »
Le Connecticut a lancé en 2025 une campagne touristique audacieuse qui se proclame « Capitale de la pizza des États-Unis ». Centrée sur la fameuse apizza (pizza style New Haven) de l’État, la campagne déploie des actions marketing audacieuses – de panneaux publicitaires provocateurs à New York jusqu’à une ligne téléphonique dédiée à la pizza – invitant à un débat national sur la région qui sert la meilleure pizza. Ce rapport analyse la stratégie de la campagne, la réaction des médias et du public, les indicateurs d’engagement, ainsi que les implications culturelles et économiques plus larges pour l’image touristique du Connecticut. Les éléments clés et leurs impacts sont résumés ci-dessous dans un format adapté au mobile.
Contexte : Revendiquer le titre de « Capitale de la pizza »
La fierté pizza du Connecticut ne date pas d’hier – elle puise dans des racines culturelles profondes et une histoire récente de rivalités ludiques. En 2024, la députée Rosa DeLauro a proclamé le Connecticut « Capitale de la pizza des États-Unis », et le gouverneur Ned Lamont a validé de nouveaux panneaux d’accueil sur les autoroutes affichant ce titre. L’un de ces panneaux, à la frontière avec New York, accueillait fièrement les automobilistes avec la mention « Maison de la Capitale de la Pizza des États-Unis » – un geste qui a déclenché des réactions immédiates. Le panneau est devenu viral sur les réseaux sociaux, a été moqué par les États voisins, et a même fait l’objet d’un segment sur The Late Show avec Stephen Colbert. Malgré les railleries, les dirigeants du Connecticut ont embrassé la publicité. Ce moment viral a préparé le terrain pour une campagne plus large visant à prouver que la culture pizza du Connecticut est sans égal.
Sur cette lancée, les responsables de l’État ont annoncé le 7 février 2025 une initiative globale pour célébrer la « culture pizza mondialement connue » du Connecticut. Cette initiative mêle gastronomie, mode, art et événements pour renforcer les crédentials pizza de l’État. Parmi les temps forts, une installation artistique de neuf pieds réalisée avec des panneaux routiers (« La sculpture État de la Pizza ») et des sneakers Nike sur le thème de la pizza vendues au profit d’œuvres caritatives. Tous ces efforts véhiculent un message unique : le Connecticut assume pleinement son identité de Capitale de la pizza et invite le monde à s’en rendre compte (et à en croquer).
Stratégie marketing audacieuse : Campagne de panneaux à NYC et plus
- Campagne panneaux à NYC : Cinq panneaux audacieux à Manhattan et Brooklyn avec des slogans tels que « La meilleure pizza du pays – pas vous, New York. » Emplacements : Times Square, Little Italy, Williamsburg, etc.
- Publicités dans le métro new-yorkais : Écrans digitaux dans les grandes stations de métro, reprenant les slogans taquins de la campagne.
- Publicités numériques dans les villes rivales : Annonces ciblées en ligne à Chicago, Detroit et New Jersey, se moquant des pizzas locales.
- Hotline 1-844-CT-PIZZA : Numéro gratuit où les amateurs comme les détracteurs de pizza peuvent appeler pour donner leur avis. Les meilleurs messages vocaux seront utilisés dans les futures publications sociales !
- BetterPizzaInCT.com : Site web interactif où le public peut participer au débat sur la pizza.
- Vote pour le Circuit Capitale de la Pizza : Vote public à l’échelle de l’État avec plus de 13 000 votes pour désigner les meilleures pizzerias du Connecticut. Les 100 meilleures formeront un Circuit Pizza lancé en octobre 2025.
- Événements sur le thème de la pizza : Défilés de mode avec sneakers pizza, tentative de record Guinness pour la plus grande fête pizza à New Haven !
Campagne panneaux NYC
Description : 5 panneaux à Manhattan & Brooklyn avec slogans provocateurs (« Pas vous, New York », « NYC prend la défaite », etc.). Objectif : susciter débat et couverture médiatique à New York.
Lancement : 2 juin 2025.
Emplacements : Times Square, 9ème Ave & 40ème, Mott St., 6ème Ave, Williamsburg (Brooklyn).Publicités numériques dans le métro NYC
Description : Publicités digitales dans les principales stations du métro de NYC reprenant les taquineries des panneaux (ex. 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Lancement : Juin 2025 en même temps que les panneaux.
Cibles : Points de passage très fréquentés à Manhattan & Brooklyn.Publicités numériques dans les villes rivales
Description : Annonces en ligne/réseaux sociaux visant d’autres villes célèbres pour leur pizza avec des piques amusantes :
- Chicago – « Besoin d’une fourchette pour ta part ? Ce n’est pas une pizza. »
- Détroit – « Fromageux. Épais. Cuit en plat. Ce n’est pas une pizza. C’est un gratin avec confiance. »
- New Jersey – « Jersey reconnaît une vraie pizza quand il en voit une. Alors tu sais que CT est meilleur. »
Lancement : Juin 2025.
Zone géographique : Midwest, NJ.
Objectif : Défier d’autres régions à rejoindre le débat et choisir un camp.Hotline 1-844-CT-PIZZA
Description : Numéro gratuit invitant le public à appeler et réagir. Les appelants entendent un message vocal taquin et leurs messages sont enregistrés pour du contenu social.
Lancement : Juin 2025.
Promotion : Sur panneaux et annonces ; encourage l’engagement et le retour d’opinion.Site BetterPizzaInCT.com
Description : Microsite interactif de campagne où les visiteurs peuvent s’exprimer sur le débat pizza – soutenir ou contester la revendication du CT. Des QR codes sur les panneaux renvoient ici.
Lancement : Juin 2025.
Objectif : Hub en ligne recueillant opinions écrites et mesurant le sentiment public.Vote pour le Circuit Capitale de la Pizza
Description : Vote public à l’échelle de l’État pour identifier les 100 meilleures pizzerias du Connecticut, formant un « Circuit Pizza » vivant. Top 20 annoncé en mai. Les gagnants couvrent tout l’État, illustrant la diversité pizza du CT.
Vote : Jour Pi (14/03/2025) au 1er mai 2025.
Votes : Plus de 13 000.
Lancement du circuit : Octobre 2025.Top 100 Circuit & Tour Pizza
Description : Circuit touristique et carte reliant les 100 pizzerias les mieux notées du Connecticut. Comprend tournées médias/influenceurs, événements, etc.
Lancement : Carte & matériel en sept. 2025.
Événement : 1er oct. 2025 : tournée en bus pizza pour presse/influenceurs.Événements & collaborations sur le thème pizza
Description : Défilé de mode pizza, installations artistiques, tentative de record Guinness de la plus grande fête pizza. Mobilisation des entreprises et communautés de l’État.
Durée : Tout au long de 2025.
Impact : Apporte authenticité, buzz et mobilisation économique locale.Réaction publique et buzz médiatique
- Buzz médias : Plus de 2 000 retombées presse incluant presse nationale, TV locale, et émissions tardives (ex. Stephen Colbert).
- Viralité sur les réseaux : Hashtags comme #CTPizza, débats enflammés, répliques amusantes d’officiels de New York, New Jersey et Massachusetts.
- Vote Circuit Pizza : Plus de 13 000 votes. Top 20 pizzerias : Modern Apizza (#1), Frank Pepe’s (#2), Sally’s (#3).
- Impact économique : Affluence accrue dans les pizzerias locales ; tourisme culinaire en hausse attendu avec l’ouverture du Circuit Pizza.
- Engagement : Des milliers d’appels à la hotline et de contributions sur le site. Engagement communautaire au plus haut.
Votes publics pour la pizza
13 225 votes comptabilisés pour le sondage du Circuit Capitale de la Pizza. Montre un fort engagement local pour désigner les meilleures pizzerias du CT.
Pizzeria la mieux classée
Modern Apizza de New Haven (#1 au vote public). Frank Pepe’s et Sally’s (New Haven) respectivement #2 et #3.
Mentions médias (presse/TV)
Plus de 2 000 retombées à ce jour. Couverture allant de la presse locale CT aux médias nationaux et émissions TV tardives.
Moments viraux sur les réseaux
Sept 2024 : panneau « Capitale de la Pizza » viral sur autoroute.
Juin 2025 : campagne panneaux NYC tendance régionale. Officiels : « explosion sur les réseaux sociaux ».Participation hotline & site
Des milliers d’appels et de contributions sur le site. Sélection de commentaires diffusés par les responsables de campagne.
Tourisme Circuit Pizza (à venir)
100 pizzerias seront mises en avant sur le Circuit Pizza Connecticut en octobre 2025. Événements médias prévus, couverture importante attendue.
Implications culturelles et économiques pour le Connecticut
La campagne va au-delà des slogans accrocheurs – c’est un coup de maître en matière de branding, transformant la pizza en un marqueur identitaire fort pour le Connecticut. Plutôt qu’un simple slogan générique, le Connecticut est désormais reconnu pour son savoir-faire pizza et sa fierté locale. Le Circuit Pizza encourage le tourisme culinaire, soutient les petites entreprises et stimule la fierté d’État. Le débat défie même New York et l’Italie, plaçant le Connecticut sous les projecteurs gastronomiques nationaux et invitant les visiteurs à venir juger par eux-mêmes.
Les Guerres de Pizza de BISTRO BUDDY : Rejoignez la bataille !
BISTRO BUDDY entre dans la lutte pizza ! Notre annuaire Pizza Wars vous permet :
- De soumettre vos pizzerias préférées du Connecticut et d’ailleurs.
- De noter et classer les pizzerias – votre voix influence le classement.
- De voter dans une bataille continue pour les meilleures places ; les classements évoluent à chaque nouvel avis et vote.
- De découvrir la meilleure pizza près de chez vous et aider à couronner de nouveaux champions.
- De participer à la discussion : partagez vos avis, débattez sur la pâte et la sauce, et faites partie d’une communauté grandissante qui aime vraiment la pizza.
Prêt à rejoindre l’ultime confrontation pizza ? Sur BISTRO BUDDY
vous pouvez participer aux Guerres de Pizza de deux façons : si vous êtes propriétaire ou représentant d’une pizzeria, sélectionnez simplement « JE SUIS PROPRIÉTAIRE » pour revendiquer ou inscrire votre établissement et montrer votre place dans la compétition. Si vous êtes passionné de pizza ou souhaitez influencer les classements en tant qu’amateur, choisissez « JE SUIS INFLUENCEUR » pour soumettre de nouvelles pizzerias, laisser des avis et voter pour vos favorites. Notre plateforme facilite la participation des propriétaires comme des influenceurs : chaque avis, vote et commentaire modifie en temps réel le classement. Que vous défendiez votre part ou souteniez votre pizza favorite, votre voix compte. La bataille pour la suprématie pizza continue – ajoutez la vôtre dès aujourd’hui sur BISTRO BUDDY !Ajoutez votre pizza favorite à notre annuaire et cliquez sur INFLUENCEUR ou PROPRIÉTAIRE, rédigez un avis et votez dès maintenant sur BISTRO BUDDY !
Qui a déjà rejoint les Guerres de Pizza de BISTRO BUDDY ?
Voici les meilleurs concurrents à ce jour, d’autres arrivent bientôt.Sources
- Office du tourisme du Connecticut : ctvisit.com
- Communiqué du Gouverneur : portal.ct.gov
- Middletown Press : middletownpress.com
- WFSB News : wfsb.com
- WSHU Public Radio : wshu.org
- Instagram : Post #SorryNotSorry
- Daily Voice : dailyvoice.com
- LinkedIn : Département du développement économique et communautaire du Connecticut
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign Doubles Down on Pizza Supremacy
- 4th Jun, 2025
- Pizza Wars News
Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign
Connecticut has launched an audacious tourism campaign in 2025 declaring itself the “Pizza Capital of the United States.” Centered on the state’s renowned apizza (New Haven-style pizza), the campaign deploys bold marketing stunts – from cheeky billboards in New York City to a pizza hotline – inviting a national debate over which region truly serves the best pie. This report examines the campaign’s strategy, the media and public response, engagement metrics, and the broader cultural and economic implications for Connecticut’s tourism branding. Key elements and impacts are summarized below in a mobile-friendly format.
Background: Laying Claim to the ‘Pizza Capital’ Title
Connecticut’s pizza pride didn’t emerge overnight – it has deep cultural roots and a recent history of playful one-upmanship. In 2024, Congresswoman Rosa DeLauro proclaimed Connecticut the “Pizza Capital of the United States,” and Governor Ned Lamont approved new highway welcome signs touting the title. One such sign at the New York border proudly greeted drivers with “Home of the Pizza Capital of the U.S.” – a move that sparked immediate reactions. The sign went viral on social media, drew mockery from neighboring states, and even earned a segment on The Late Show with Stephen Colbert. Despite the jeers, Connecticut’s leaders embraced the buzz. The viral moment set the stage for a larger campaign to prove that Connecticut’s pizza culture is second to none.
Building on that momentum, state officials announced a comprehensive initiative on Feb. 7, 2025, to celebrate Connecticut’s “world-famous pizza culture.” This initiative blended food, fashion, art, and events to bolster Connecticut’s pizza credentials. Highlights included a nine-foot art installation made of highway signs (“The Pizza State” sculpture) and pizza-themed Nike sneakers for charity. All of these efforts reinforced a singular message: Connecticut is owning its identity as the Pizza Capital, and inviting the world to take notice (and take a bite).
Bold Marketing Strategy: NYC Billboard Blitz and Beyond
- NYC Billboard Blitz: Five bold billboards across Manhattan and Brooklyn with slogans like “The nation’s best pizza – not you, New York.” Locations include Times Square, Little Italy, Williamsburg, and more.
- NYC Subway Ads: Digital screens in major subway stations, echoing the campaign’s taunting slogans.
- Digital Ads in Rival Cities: Targeted online ads in Chicago, Detroit, and New Jersey, poking fun at each city’s pizza.
- 1-844-CT-PIZZA Hotline: A toll-free number where pizza lovers and haters alike can call in their opinions. Some of the best voicemails will be used in future social posts!
- BetterPizzaInCT.com: Interactive website for people to weigh in on the pizza debate.
- Pizza Capital Trail Vote: A statewide public vote with over 13,000 votes cast to name Connecticut’s top pizzerias. The top 100 will become a Pizza Trail launching in October 2025.
- Pizza-Themed Events: From fashion shows with pizza-themed sneakers to an attempt to break the Guinness World Record for the largest pizza party in New Haven!
NYC Billboard Blitz
Description: 5 billboards across Manhattan & Brooklyn with provocative slogans (“Not you, New York,” “NYC takes the L,” etc.). Aimed at stirring debate and media attention in New York.
Launched: June 2, 2025.
Locations: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).NYC Subway Liveboards
Description: Digital transit ads in major NYC subway stations echoing the billboard taunts (e.g. 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Launched: June 2025 alongside billboards.
Targets: High-traffic commuter spots in Manhattan & Brooklyn.Digital Ads in Rival Cities
Description: Online/social ads targeting other pizza-famous locales with snarky jabs:
- Chicago – “Need a fork for your slice? Then it’s not pizza.”
- Detroit – “Cheesy. Thick. Pan-baked. That’s not pizza. It’s casserole with confidence.”
- New Jersey – “Jersey knows a real pie when they see one. So you know CT is better.”
Launched: June 2025.
Geofenced: Midwest, NJ.
Goal: Challenge other regions to join the debate and pick a side.1-844-CT-PIZZA Hotline
Description: Toll-free number inviting the public to call and react. Callers hear a cheeky voicemail and messages are recorded for campaign social content.
Launched: June 2025.
Promotion: On billboards and ads; encourages engagement and feedback.BetterPizzaInCT.com Website
Description: Interactive campaign microsite where visitors can “weigh in” on the pizza debate – agree or argue with CT’s claim. QR codes on billboards link here.
Launched: June 2025.
Purpose: Online hub gathering written opinions and tallying public sentiment.Pizza Capital Trail Vote
Description: Statewide public vote to identify Connecticut’s top 100 pizzerias, positioning those eateries as a living “Pizza Trail” attraction. Top 20 vote-getters announced in May. Winners span the state, highlighting pizza diversity in CT.
Voting: Pi Day (3/14/2025) to May 1, 2025.
Votes: Over 13,000.
Tour Launch: October 2025.Top 100 Pizza Trail & Tour
Description: Tourism trail and map connecting the 100 highest-voted pizzerias across Connecticut. Includes media/influencer tours, events, and more.
Launch: Map & materials in Sept 2025.
Event: Oct 1, 2025: Pizza bus tour for press/influencers.Pizza-Themed Events & Collabs
Description: Pizza fashion show, art installations, and an attempt to break the Guinness World Record for the largest pizza party. Engages businesses and the community statewide.
Timeline: Throughout 2025.
Impact: Adds authenticity, buzz, and statewide business engagement.Public Reaction and Media Buzz
- Media Buzz: Over 2,000 news hits including national press, local TV, and late-night TV coverage (like Stephen Colbert).
- Viral Social Media: Hashtags like #CTPizza, heated debates, and playful clapbacks from officials in New York, New Jersey, and Massachusetts.
- Pizza Trail Vote: Over 13,000 votes cast. Top 20 pizzerias include Modern Apizza (#1), Frank Pepe’s (#2), and Sally’s (#3).
- Economic Impact: Local pizzerias report increased foot traffic; food tourism expected to rise when the Pizza Trail opens statewide.
- Engagement: Thousands of phone calls to the pizza hotline and submissions on the website. Community engagement at an all-time high.
Public Pizza Votes Cast
13,225 votes counted in the Pizza Capital Trail poll. Demonstrates strong resident engagement in identifying CT’s top pizzerias.
Top-Ranked Pizzeria
Modern Apizza of New Haven (#1 in public vote). Frank Pepe’s and Sally’s (New Haven) ranked #2 and #3.
Media Mentions (Press/TV)
2,000+ media hits to date. Coverage ranges from local CT press to national outlets and late-night TV.
Social Media Viral Moments
Sept 2024: “Pizza Capital” highway sign goes viral.
June 2025: NYC billboard campaign trends regionally. Officials describe it as “social media exploded.”Hotline & Website Participation
Thousands of phone calls and website submissions. Selected comments to be shared by campaign officials.
Pizza Trail Tourism (Upcoming)
100 pizzerias to be featured on the Connecticut Pizza Trail launching October 2025. Media events scheduled, expecting significant coverage.
Cultural and Economic Implications for Connecticut
The campaign is more than catchy headlines – it’s a branding masterstroke turning Connecticut’s pizza into a core identity marker. Instead of a generic slogan, Connecticut is now known for pizza prowess and local pride. The Pizza Trail encourages culinary tourism, supporting small businesses, and inspiring statewide pride. The debate even challenges New York and Italy, putting Connecticut in the national food spotlight and inviting visitors to see for themselves.w
BISTRO BUDDY's Pizza Wars: Join the Battle!
BISTRO BUDDY is joining the pizza fight! Our Pizza Wars directory lets you:
- Submit your favorite pizza places in Connecticut and beyond.
- Review and rank pizza shops – your voice shapes the leaderboard.
- Vote in a continuous battle for the top spots; the rankings change with every new review and vote.
- Discover the best pizza near you and help crown new champions.
- Join the discussion: Share your hot takes, debate crust and sauce, and be part of a growing community that truly loves pizza.
Ready to join the ultimate pizza showdown? On BISTRO BUDDY
you can be part of the Pizza Wars in two ways: If you own or represent a pizza business, simply select "I am the OWNER" to claim or list your pizzeria and showcase your place in the competition. If you’re passionate about pizza or want to help shape the rankings as a food lover, choose "I am an INFLUENCER" to submit new pizza places, leave reviews, and vote for your favorites. Our platform makes it easy for owners and influencers alike to fuel the rankings—every review, vote, and comment changes the leaderboard in real time. Whether you’re defending your slice or rooting for your favorite, your contribution matters. The battle for pizza supremacy is ongoing—add your voice to the Pizza Battle today on BISTRO BUDDY!Add your favorite pizza to our directory and click INFLUENCER or OWNER, write a review, and cast your vote now on BISTRO BUDDY!
Who Has Been Added So Far to BISTRO BUDDY's Pizza Wars?
Here are the top contestants so far but more getting added shortly.Sources
- Connecticut Office of Tourism: ctvisit.com
- Governor’s Press Release: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: #SorryNotSorry Post
- Daily Voice: dailyvoice.com
- LinkedIn: Connecticut Department of Economic and Community Development
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Post is under moderationStream item published successfully. Item will now be visible on your stream.
- A new listing <a href=" https://bistrobuddy.com/local-search/restaurants/hibachi/ct/west haven/new-test-account">New Test Account</a> has been addedPost is under moderationStream item published successfully. Item will now be visible on your stream.
- Post is under moderationStream item published successfully. Item will now be visible on your stream.
- Post is under moderationStream item published successfully. Item will now be visible on your stream.
- Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign Doubles Down on Pizza Supremacy
- 4th Jun, 2025
- Pizza Wars News
Connecticut’s 2025 “Pizza Capital of the US” Tourism Campaign
Connecticut has launched an audacious tourism campaign in 2025 declaring itself the “Pizza Capital of the United States.” Centered on the state’s renowned apizza (New Haven-style pizza), the campaign deploys bold marketing stunts – from cheeky billboards in New York City to a pizza hotline – inviting a national debate over which region truly serves the best pie. This report examines the campaign’s strategy, the media and public response, engagement metrics, and the broader cultural and economic implications for Connecticut’s tourism branding. Key elements and impacts are summarized below in a mobile-friendly format.
Background: Laying Claim to the ‘Pizza Capital’ Title
Connecticut’s pizza pride didn’t emerge overnight – it has deep cultural roots and a recent history of playful one-upmanship. In 2024, Congresswoman Rosa DeLauro proclaimed Connecticut the “Pizza Capital of the United States,” and Governor Ned Lamont approved new highway welcome signs touting the title. One such sign at the New York border proudly greeted drivers with “Home of the Pizza Capital of the U.S.” – a move that sparked immediate reactions. The sign went viral on social media, drew mockery from neighboring states, and even earned a segment on The Late Show with Stephen Colbert. Despite the jeers, Connecticut’s leaders embraced the buzz. The viral moment set the stage for a larger campaign to prove that Connecticut’s pizza culture is second to none.
Building on that momentum, state officials announced a comprehensive initiative on Feb. 7, 2025, to celebrate Connecticut’s “world-famous pizza culture.” This initiative blended food, fashion, art, and events to bolster Connecticut’s pizza credentials. Highlights included a nine-foot art installation made of highway signs (“The Pizza State” sculpture) and pizza-themed Nike sneakers for charity. All of these efforts reinforced a singular message: Connecticut is owning its identity as the Pizza Capital, and inviting the world to take notice (and take a bite).
Bold Marketing Strategy: NYC Billboard Blitz and Beyond
- NYC Billboard Blitz: Five bold billboards across Manhattan and Brooklyn with slogans like “The nation’s best pizza – not you, New York.” Locations include Times Square, Little Italy, Williamsburg, and more.
- NYC Subway Ads: Digital screens in major subway stations, echoing the campaign’s taunting slogans.
- Digital Ads in Rival Cities: Targeted online ads in Chicago, Detroit, and New Jersey, poking fun at each city’s pizza.
- 1-844-CT-PIZZA Hotline: A toll-free number where pizza lovers and haters alike can call in their opinions. Some of the best voicemails will be used in future social posts!
- BetterPizzaInCT.com: Interactive website for people to weigh in on the pizza debate.
- Pizza Capital Trail Vote: A statewide public vote with over 13,000 votes cast to name Connecticut’s top pizzerias. The top 100 will become a Pizza Trail launching in October 2025.
- Pizza-Themed Events: From fashion shows with pizza-themed sneakers to an attempt to break the Guinness World Record for the largest pizza party in New Haven!
NYC Billboard Blitz
Description: 5 billboards across Manhattan & Brooklyn with provocative slogans (“Not you, New York,” “NYC takes the L,” etc.). Aimed at stirring debate and media attention in New York.
Launched: June 2, 2025.
Locations: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).NYC Subway Liveboards
Description: Digital transit ads in major NYC subway stations echoing the billboard taunts (e.g. 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Launched: June 2025 alongside billboards.
Targets: High-traffic commuter spots in Manhattan & Brooklyn.Digital Ads in Rival Cities
Description: Online/social ads targeting other pizza-famous locales with snarky jabs:
- Chicago – “Need a fork for your slice? Then it’s not pizza.”
- Detroit – “Cheesy. Thick. Pan-baked. That’s not pizza. It’s casserole with confidence.”
- New Jersey – “Jersey knows a real pie when they see one. So you know CT is better.”
Launched: June 2025.
Geofenced: Midwest, NJ.
Goal: Challenge other regions to join the debate and pick a side.1-844-CT-PIZZA Hotline
Description: Toll-free number inviting the public to call and react. Callers hear a cheeky voicemail and messages are recorded for campaign social content.
Launched: June 2025.
Promotion: On billboards and ads; encourages engagement and feedback.BetterPizzaInCT.com Website
Description: Interactive campaign microsite where visitors can “weigh in” on the pizza debate – agree or argue with CT’s claim. QR codes on billboards link here.
Launched: June 2025.
Purpose: Online hub gathering written opinions and tallying public sentiment.Pizza Capital Trail Vote
Description: Statewide public vote to identify Connecticut’s top 100 pizzerias, positioning those eateries as a living “Pizza Trail” attraction. Top 20 vote-getters announced in May. Winners span the state, highlighting pizza diversity in CT.
Voting: Pi Day (3/14/2025) to May 1, 2025.
Votes: Over 13,000.
Tour Launch: October 2025.Top 100 Pizza Trail & Tour
Description: Tourism trail and map connecting the 100 highest-voted pizzerias across Connecticut. Includes media/influencer tours, events, and more.
Launch: Map & materials in Sept 2025.
Event: Oct 1, 2025: Pizza bus tour for press/influencers.Pizza-Themed Events & Collabs
Description: Pizza fashion show, art installations, and an attempt to break the Guinness World Record for the largest pizza party. Engages businesses and the community statewide.
Timeline: Throughout 2025.
Impact: Adds authenticity, buzz, and statewide business engagement.Public Reaction and Media Buzz
- Media Buzz: Over 2,000 news hits including national press, local TV, and late-night TV coverage (like Stephen Colbert).
- Viral Social Media: Hashtags like #CTPizza, heated debates, and playful clapbacks from officials in New York, New Jersey, and Massachusetts.
- Pizza Trail Vote: Over 13,000 votes cast. Top 20 pizzerias include Modern Apizza (#1), Frank Pepe’s (#2), and Sally’s (#3).
- Economic Impact: Local pizzerias report increased foot traffic; food tourism expected to rise when the Pizza Trail opens statewide.
- Engagement: Thousands of phone calls to the pizza hotline and submissions on the website. Community engagement at an all-time high.
Public Pizza Votes Cast
13,225 votes counted in the Pizza Capital Trail poll. Demonstrates strong resident engagement in identifying CT’s top pizzerias.
Top-Ranked Pizzeria
Modern Apizza of New Haven (#1 in public vote). Frank Pepe’s and Sally’s (New Haven) ranked #2 and #3.
Media Mentions (Press/TV)
2,000+ media hits to date. Coverage ranges from local CT press to national outlets and late-night TV.
Social Media Viral Moments
Sept 2024: “Pizza Capital” highway sign goes viral.
June 2025: NYC billboard campaign trends regionally. Officials describe it as “social media exploded.”Hotline & Website Participation
Thousands of phone calls and website submissions. Selected comments to be shared by campaign officials.
Pizza Trail Tourism (Upcoming)
100 pizzerias to be featured on the Connecticut Pizza Trail launching October 2025. Media events scheduled, expecting significant coverage.
Cultural and Economic Implications for Connecticut
The campaign is more than catchy headlines – it’s a branding masterstroke turning Connecticut’s pizza into a core identity marker. Instead of a generic slogan, Connecticut is now known for pizza prowess and local pride. The Pizza Trail encourages culinary tourism, supporting small businesses, and inspiring statewide pride. The debate even challenges New York and Italy, putting Connecticut in the national food spotlight and inviting visitors to see for themselves.w
BISTRO BUDDY's Pizza Wars: Join the Battle!
BISTRO BUDDY is joining the pizza fight! Our Pizza Wars directory lets you:
- Submit your favorite pizza places in Connecticut and beyond.
- Review and rank pizza shops – your voice shapes the leaderboard.
- Vote in a continuous battle for the top spots; the rankings change with every new review and vote.
- Discover the best pizza near you and help crown new champions.
- Join the discussion: Share your hot takes, debate crust and sauce, and be part of a growing community that truly loves pizza.
Ready to join the ultimate pizza showdown? On BISTRO BUDDY
you can be part of the Pizza Wars in two ways: If you own or represent a pizza business, simply select "I am the OWNER" to claim or list your pizzeria and showcase your place in the competition. If you’re passionate about pizza or want to help shape the rankings as a food lover, choose "I am an INFLUENCER" to submit new pizza places, leave reviews, and vote for your favorites. Our platform makes it easy for owners and influencers alike to fuel the rankings—every review, vote, and comment changes the leaderboard in real time. Whether you’re defending your slice or rooting for your favorite, your contribution matters. The battle for pizza supremacy is ongoing—add your voice to the Pizza Battle today on BISTRO BUDDY!Add your favorite pizza to our directory and click INFLUENCER or OWNER, write a review, and cast your vote now on BISTRO BUDDY!
Who Has Been Added So Far to BISTRO BUDDY's Pizza Wars?
Here are the top contestants so far but more getting added shortly.Sources
- Connecticut Office of Tourism: ctvisit.com
- Governor’s Press Release: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: #SorryNotSorry Post
- Daily Voice: dailyvoice.com
- LinkedIn: Connecticut Department of Economic and Community Development
Post is under moderationStream item published successfully. Item will now be visible on your stream. - Campanha turística de 2025 de Connecticut, “Capital da Pizza dos EUA”, reforça sua supremacia na pizza
- 20th Jun, 2025
- Pizza Wars News
Campanha turística 2025 de Connecticut “Capital da Pizza dos EUA”
Connecticut lançou em 2025 uma campanha turística audaciosa declarando-se a “Capital da Pizza dos Estados Unidos”. Focada na renomada apizza do estado (pizza estilo New Haven), a campanha utiliza ações de marketing ousadas – desde outdoors provocativos em Nova York até uma linha direta para pizza – convidando a um debate nacional sobre qual região realmente serve a melhor pizza. Este relatório analisa a estratégia da campanha, a resposta da mídia e do público, métricas de engajamento e as implicações culturais e econômicas mais amplas para o branding turístico de Connecticut. Os principais elementos e impactos estão resumidos abaixo em formato amigável para dispositivos móveis.
Contexto: Reivindicando o título de ‘Capital da Pizza’
O orgulho pela pizza em Connecticut não surgiu do nada – tem raízes culturais profundas e uma história recente de rivalidade divertida. Em 2024, a deputada Rosa DeLauro proclamou Connecticut a “Capital da Pizza dos Estados Unidos”, e o governador Ned Lamont aprovou novas placas de boas-vindas nas rodovias com esse título. Uma dessas placas, na fronteira com Nova York, cumprimentava os motoristas com orgulho dizendo “Casa da Capital da Pizza dos EUA” – um movimento que gerou reações imediatas. A placa viralizou nas redes sociais, recebeu zombarias dos estados vizinhos e até ganhou um segmento no programa The Late Show com Stephen Colbert. Apesar das provocações, os líderes de Connecticut abraçaram a repercussão. O momento viral preparou o terreno para uma campanha maior para provar que a cultura da pizza de Connecticut é incomparável.
Aproveitando esse impulso, autoridades estaduais anunciaram em 7 de fevereiro de 2025 uma iniciativa abrangente para celebrar a “cultura da pizza mundialmente famosa” de Connecticut. A iniciativa combinou comida, moda, arte e eventos para fortalecer a reputação da pizza no estado. Destaques incluíram uma instalação artística de nove pés feita de placas de rodovia (“A Escultura Estado da Pizza”) e tênis Nike temáticos de pizza para caridade. Todos esses esforços reforçaram uma mensagem única: Connecticut está assumindo sua identidade como Capital da Pizza e convidando o mundo a notar (e a dar uma mordida).
Estratégia de marketing ousada: blitz de outdoors em NYC e além
- Blitz de outdoors em NYC: Cinco outdoors ousados em Manhattan e Brooklyn com slogans como “A melhor pizza do país – não é você, Nova York.” Locais incluem Times Square, Little Italy, Williamsburg e mais.
- Anúncios no metrô de NYC: Telas digitais em estações principais do metrô, ecoando os slogans provocativos da campanha.
- Anúncios digitais em cidades rivais: Anúncios online direcionados a Chicago, Detroit e New Jersey, brincando com as pizzas locais.
- Hotline 1-844-CT-PIZZA: Número gratuito onde amantes e críticos de pizza podem ligar e dar suas opiniões. Algumas das melhores mensagens de voz serão usadas em futuras publicações nas redes sociais!
- BetterPizzaInCT.com: Site interativo para as pessoas opinarem no debate sobre pizza.
- Votação da Trilha Capital da Pizza: Votação pública em todo o estado com mais de 13.000 votos para nomear as melhores pizzarias de Connecticut. As 100 melhores formarão uma Trilha da Pizza lançada em outubro de 2025.
- Eventos temáticos de pizza: De desfiles de moda com tênis temáticos de pizza a uma tentativa de quebrar o recorde mundial do Guinness para a maior festa de pizza em New Haven!
Blitz de outdoors em NYC
Descrição: 5 outdoors em Manhattan & Brooklyn com slogans provocativos (“Não você, Nova York”, “NYC perdeu”, etc.). Visando gerar debate e atenção da mídia em Nova York.
Lançamento: 2 de junho de 2025.
Locais: Times Square, 9th Ave & 40th, Mott St., 6th Ave, Williamsburg (Brooklyn).Displays digitais no metrô de NYC
Descrição: Anúncios digitais em estações principais do metrô de NYC, ecoando as provocações dos outdoors (ex: 42nd St-Times Sq, Herald Sq, Union Sq, etc.).
Lançamento: Junho de 2025 junto com os outdoors.
Alvo: Locais de alto tráfego em Manhattan & Brooklyn.Anúncios digitais em cidades rivais
Descrição: Anúncios online/redes sociais focados em outras cidades famosas pela pizza com provocações divertidas:
- Chicago – “Precisa de garfo para sua fatia? Então não é pizza.”
- Detroit – “Queijo. Grossa. Assada em forma. Isso não é pizza. É caçarola com confiança.”
- New Jersey – “Jersey reconhece uma verdadeira pizza quando vê uma. Então você sabe que CT é melhor.”
Lançamento: Junho de 2025.
Geolocalização: Meio-Oeste, NJ.
Objetivo: Desafiar outras regiões a entrar no debate e escolher um lado.Hotline 1-844-CT-PIZZA
Descrição: Número gratuito convidando o público a ligar e reagir. Quem liga ouve uma mensagem divertida e as mensagens são gravadas para conteúdo social da campanha.
Lançamento: Junho de 2025.
Promoção: Em outdoors e anúncios; incentiva engajamento e feedback.Site BetterPizzaInCT.com
Descrição: Microsite interativo da campanha onde visitantes podem “participar” do debate sobre pizza – concordar ou discordar da reivindicação de CT. Códigos QR nos outdoors levam para o site.
Lançamento: Junho de 2025.
Propósito: Central online para coletar opiniões escritas e medir o sentimento público.Votação da Trilha Capital da Pizza
Descrição: Votação pública estadual para identificar as 100 melhores pizzarias de Connecticut, posicionando esses estabelecimentos como uma atração turística viva “Trilha da Pizza”. Top 20 anunciados em maio. Vencedores cobrem todo o estado, mostrando diversidade da pizza em CT.
Votação: Dia do Pi (14/03/2025) a 1º de maio de 2025.
Votos: Mais de 13.000.
Lançamento da trilha: Outubro de 2025.Top 100 Trilha & Tour da Pizza
Descrição: Trilha turística e mapa conectando as 100 pizzarias mais votadas em Connecticut. Inclui tours para mídia/influenciadores, eventos e mais.
Lançamento: Mapas & materiais em setembro de 2025.
Evento: 1º de outubro de 2025: tour de ônibus da pizza para imprensa/influenciadores.Eventos & Colaborações Temáticas de Pizza
Descrição: Desfile de moda com tema de pizza, instalações artísticas e tentativa de quebrar o recorde mundial do Guinness para a maior festa de pizza. Engaja negócios e comunidade em todo o estado.
Período: Ao longo de 2025.
Impacto: Adiciona autenticidade, buzz e engajamento comercial estadual.Reação pública e repercussão na mídia
- Buzz da mídia: Mais de 2.000 aparições em notícias, incluindo imprensa nacional, TV local e programas noturnos (como Stephen Colbert).
- Viral nas redes sociais: Hashtags como #CTPizza, debates acalorados e respostas brincalhonas de autoridades em Nova York, New Jersey e Massachusetts.
- Votação da Trilha da Pizza: Mais de 13.000 votos. Top 20 inclui Modern Apizza (#1), Frank Pepe’s (#2) e Sally’s (#3).
- Impacto econômico: Aumento de movimento nas pizzarias locais; turismo gastronômico esperado aumentar com a abertura da Trilha da Pizza em todo o estado.
- Engajamento: Milhares de ligações para a hotline e envios no site. Engajamento da comunidade em nível recorde.
Votos públicos contabilizados
13.225 votos contabilizados na votação da Trilha Capital da Pizza. Demonstra forte engajamento dos residentes na identificação das melhores pizzarias de CT.
Pizzaria melhor classificada
Modern Apizza de New Haven (#1 na votação pública). Frank Pepe’s e Sally’s (New Haven) em #2 e #3.
Mencões na mídia (imprensa/TV)
Mais de 2.000 aparições até hoje. Cobertura desde imprensa local de CT até veículos nacionais e programas noturnos.
Momentos virais nas redes sociais
Set 2024: Placa “Capital da Pizza” viral nas rodovias.
Jun 2025: Campanha de outdoors em NYC com tendência regional. Autoridades dizem “explosão nas redes sociais”.Participação na hotline e site
Milhares de ligações e contribuições no site. Comentários selecionados serão compartilhados pelos organizadores da campanha.
Turismo da Trilha da Pizza (próximo lançamento)
100 pizzarias destacadas na Trilha da Pizza de Connecticut que será lançada em outubro de 2025. Eventos para a mídia estão programados, esperando ampla cobertura.
Implicações culturais e econômicas para Connecticut
A campanha vai além dos slogans chamativos – é uma obra-prima de branding que transforma a pizza em um marcador central da identidade de Connecticut. Ao invés de um slogan genérico, Connecticut agora é reconhecido por sua excelência em pizza e orgulho local. A Trilha da Pizza incentiva o turismo culinário, apoia pequenos negócios e inspira orgulho estadual. O debate desafia até Nova York e Itália, colocando Connecticut no centro das atenções gastronômicas nacionais e convidando visitantes a conferirem por si mesmos.
Guerras de Pizza do BISTRO BUDDY: Junte-se à batalha!
BISTRO BUDDY está entrando na guerra da pizza! Nosso diretório Pizza Wars permite que você:
- Envie seus lugares favoritos de pizza em Connecticut e além.
- Avalie e classifique pizzarias – sua voz molda o ranking.
- Vote em uma batalha contínua pelas melhores posições; o ranking muda a cada nova avaliação e voto.
- Descubra a melhor pizza perto de você e ajude a coroar novos campeões.
- Participe da discussão: Compartilhe suas opiniões quentes, debata sobre massa e molho, e faça parte de uma comunidade crescente que ama pizza de verdade.
Pronto para o confronto final da pizza? No BISTRO BUDDY
você pode participar das Guerras de Pizza de duas formas: se você é dono ou representante de uma pizzaria, basta selecionar “EU SOU O DONO” para reivindicar ou listar sua pizzaria e mostrar seu lugar na competição. Se você é apaixonado por pizza ou quer ajudar a moldar os rankings como um amante da comida, escolha “EU SOU INFLUENCIADOR” para enviar novos lugares, deixar avaliações e votar nos seus favoritos. Nossa plataforma facilita para donos e influenciadores alimentarem os rankings – cada avaliação, voto e comentário altera o ranking em tempo real. Seja defendendo sua fatia ou torcendo pela sua favorita, sua contribuição importa. A batalha pela supremacia da pizza está em andamento – adicione sua voz hoje mesmo na Pizza Battle no BISTRO BUDDY!Adicione sua pizza favorita ao nosso diretório e clique em INFLUENCIADOR ou DONO, escreva uma avaliação e vote agora no BISTRO BUDDY!
Quem já entrou nas Guerras de Pizza do BISTRO BUDDY?
Aqui estão os principais concorrentes até agora, mas mais serão adicionados em breve.Fontes
- Departamento de Turismo de Connecticut: ctvisit.com
- Comunicado do Governador: portal.ct.gov
- Middletown Press: middletownpress.com
- WFSB News: wfsb.com
- WSHU Public Radio: wshu.org
- Instagram: Post #SorryNotSorry
- Daily Voice: dailyvoice.com
- LinkedIn: Departamento de Desenvolvimento Econômico e Comunitário de Connecticut
Post is under moderationStream item published successfully. Item will now be visible on your stream.