Listen to this episode from RESTAURANT STRATEGY on Spotify. #303 - Talking Customer Centricity with Wharton Professor, Peter Fader (ENCORE) ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Peter Fader  is the co-founder of several incredible companies like Peerful, Theta, and Zodiac (recently acquired by Nike), as well as being on the faculty of The Wharton School at UPenn. I had the great pleasure of speaking with him a couple years back and having revisitied that conversation I thought there was value in re-sharing with all of you. Dive into a conversation all about CUSTOMER CENTRICITY and the power of understanding CUSTOMER LIFETIME VALUE.  IMPORTANT LINKS: LinkedIn: https://www.linkedin.com/in/peterfader/ Theta: https://thetaclv.com/ Peerful: https://getpeerful.com/ Get Peter's Book: https://amzn.to/3vbgsFU ***** Ready to learn more about my P3 Mastermind?Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule