Listen to this episode from RESTAURANT STRATEGY on Spotify. #337 - The Power of Launching a Zero Proof Beverage Program with Heather Ransome ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Heather Ransome is an operator, lobbysist, consultant, and now founder of the company, Zero Proof Go. Over the course of this conversation we track her own path up through the industry, and most importantly we stop to consider: "What's next?"  The "zero proof" movement is really picking up steam, and so we dissect what that means for restaurants and bars all across the country.  We know this might be a challenge for some, so Heather has generously offered up a free consult (regularly priced at $1,000) just for listeners of this podcast. Use the link below to snag some time with her!  IMPORTANT LINKS:  FREE CONSULTATION: Https://www.zeroproofgo.com/klose.html ***** Are you ready for consisent, predicatble 20% profits month after month? Set up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule