Listen to this episode from RESTAURANT STRATEGY on Spotify. 291 - Understanding the Impact of Marketing Research (ENCORE) *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip *****   A few years ago I decided to go back to school to get my MBA, and one of my absolute favorite professors was Dr. Ernest Baskin. He attended University of Pennsylvania for undergrad and then got his Master's and PhD from Yale. His perspective is unique and I knew I wanted to bring him onto the show to talk about the importance of research.  Enjoy this wide-ranging conversation with one of the smartest people I know.    IMPORTANT LINKS:  LinkedIn - https://www.linkedin.com/in/ernestbaskin/   ***** Currently the P3 Mastermind has more than 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.  Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  ***** THE P3 MARKETING SUMMIT (2024) And don't forget to secure your ticket to the P3 Marketing Summit happening January 14-16, 2024 in Columbia, SC. This is a two-and-a-half day event that will take your marketing to the next level.  RESERVE HERE: https://www.restaurantstrategypodcast.com/2024-marketing-summit